# Brands plan lighter discounts and bundling options for 2026 holiday season, per Glossy+ Research.

By **Jenny Huang Goodman MPA MSc MHSA, Principal** — The Stash Edge, Hako Shikin LLC.
Published 2026-10-16.

Canonical: https://www.pops4.com/stash/articles/beauty-brands-holiday-season-2026-2026-10-16t06-6
Subject: Beauty brands (holiday season 2026)
Tags: pricing, bundling, holiday, retention, margin

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*Full analysis temporarily unavailable.*

Glossy+ Research's holiday report found that most brands do not plan to offer steeper discounts than in the 2025 holiday season; bundling options are emerging as the preferred lever, per Glossy.

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## Publisher

**Hako Shikin LLC** — Virginia Beach, Virginia. Founded 1997. ASI 217876 · DUNS 18-204-6339.
Principal and author: **Jenny Huang Goodman MPA MSc MHSA**.

- Author: https://www.huanggoodman.com/about
- LLM context: https://www.pops4.com/stash/llms.txt
- MCP endpoint, for AI agents: https://mcp.pops4.com/mcp
- Client dashboard: https://dashboard.pops4.com/
- Catalogue: 70,000+ products, 200+ brands