# 59% of gift recipients prefer nothing over generic, corporate gifting research shows

By **Jenny Huang Goodman MPA MSc MHSA, Principal** — The Stash Edge, Hako Shikin LLC.
Published 2026-10-13.

Canonical: https://www.pops4.com/stash/articles/packed-with-purpose-2026-10-13t03-3
Subject: Packed with Purpose
Tags: corporate, gifting, personalization, narrative

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*Full analysis temporarily unavailable.*

Packed with Purpose's 2026 study found that **59%** of U.S. corporate gift recipients would rather receive nothing than a generic gift, despite companies spending **$300+ billion** annually on corporate gifting, per Yahoo Finance.

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## Publisher

**Hako Shikin LLC** — Virginia Beach, Virginia. Founded 1997. ASI 217876 · DUNS 18-204-6339.
Principal and author: **Jenny Huang Goodman MPA MSc MHSA**.

- Author: https://www.huanggoodman.com/about
- LLM context: https://www.pops4.com/stash/llms.txt
- MCP endpoint, for AI agents: https://mcp.pops4.com/mcp
- Client dashboard: https://dashboard.pops4.com/
- Catalogue: 70,000+ products, 200+ brands