# Social commerce revenue outpaced SEO revenue for first time in September.

By **Jenny Huang Goodman MPA MSc MHSA, Principal** — The Stash Edge, Hako Shikin LLC.
Published 2026-10-17.

Canonical: https://www.pops4.com/stash/articles/the-independent-2026-10-17t06-6
Subject: The Independent
Tags: social, commerce, media, seo

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*Full analysis temporarily unavailable.*

The Independent's social-commerce revenue edged past its SEO-driven commerce revenue for the first time in September, per Digiday, signaling an accelerating shift in how media-driven commerce works.

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## Publisher

**Hako Shikin LLC** — Virginia Beach, Virginia. Founded 1997. ASI 217876 · DUNS 18-204-6339.
Principal and author: **Jenny Huang Goodman MPA MSc MHSA**.

- Author: https://www.huanggoodman.com/about
- LLM context: https://www.pops4.com/stash/llms.txt
- MCP endpoint, for AI agents: https://mcp.pops4.com/mcp
- Client dashboard: https://dashboard.pops4.com/
- Catalogue: 70,000+ products, 200+ brands