{
  "slug": "academy-sports-outdoors-2026-08-12t06-2",
  "company": "Academy Sports + Outdoors",
  "headline": "Retail media network launched to capture owned-audience ad spend, omnichannel.",
  "topic": "{Stash Edge — Retail & Shelf Play}",
  "source_name": "Yahoo Finance",
  "source_url": "https://uk.finance.yahoo.com/news/academy-sports-outdoors-advances-omnichannel-130500143.html",
  "landing": "https://pops4-stash-edge.billing-010.workers.dev/articles/academy-sports-outdoors-2026-08-12t06-2",
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      "body": "{Stash Edge — Retail & Shelf Play}\n◆ PLATINUM · Retail media network launch · Academy Sports + Outdoors\n\nRetail media network launched to capture owned-audience ad spend, omnichannel.\n\nif you sell through a major retailer, that retailer now has a media network and is taking ad spend from you—or offering to. Do not wait to be pitched. Audit which retailers carry your products and which have launched retail media arms. Budget some percentage of your paid-ad spend to go directly into the retailer's owned network (search, display, email to their customer base). You are paying anyway; paying the retailer directly cuts out the intermediary and gives you direct customer data and feedback loop.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/li/academy-sports-outdoors-2026-08-12t06-2\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/li/academy-sports-outdoors-2026-08-12t06-2\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/li/academy-sports-outdoors-2026-08-12t06-2",
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      "alt_body": "{Stash Edge — Retail & Shelf Play}\n◆ PLATINUM · Retail media network launch · Academy Sports + Outdoors\n\nRetail media network launched to capture owned-audience ad spend, omnichannel.\n\nif you sell through a major retailer, that retailer now has a media network and is taking ad spend from you—or offering to. Do not wait to be pitched. Audit which retailers carry your products and which have launched retail media arms. Budget some percentage of your paid-ad spend to go directly into the retailer's owned network (search, display, email to their customer base). You are paying anyway; paying the retailer directly cuts out the intermediary and gives you direct customer data and feedback loop.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/lh/academy-sports-outdoors-2026-08-12t06-2\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/lh/academy-sports-outdoors-2026-08-12t06-2\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/lh/academy-sports-outdoors-2026-08-12t06-2",
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      "body": "{Stash Edge — Retail & Shelf Play}\n◆ PLATINUM · Retail media network launch · Academy Sports + Outdoors\n\nRetail media network launched to capture owned-audience ad spend, omnichannel.\n\nMy Stash Take →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/bs/academy-sports-outdoors-2026-08-12t06-2",
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    "substack": {
      "label": "Substack · Fending",
      "title": "Retail media network launched to capture owned-audience ad spend, omnichannel.",
      "body": "✍️ YOUR NOTE — write 2–3 lines to ONE person so they feel: \"this is about me… I could actually do this… I could make money from this.\" Energize them, make it yours. (This is the part that gets the opens.)\n[ your take… ]\n———\nHere is a real one you can run this week 👇\nAcademy Sports + Outdoors launched Academy Retail Media, moving into first-party advertising to capture brand spend that was previously flowing to third-party ad platforms, per their official announcement.\nHere's the cool part — the lever almost everyone misses (and you don't have to): if you sell through a major retailer, that retailer now has a media network and is taking ad spend from you—or offering to. Do not wait to be pitched. Audit which retailers carry your products and which have launched retail media arms. Budget some percentage of your paid-ad spend to go directly into the retailer's owned network (search, display, email to their customer base). You are paying anyway; paying the retailer directly cuts out the intermediary and gives you direct customer data and feedback loop.\nWhat that means for you: if you sell through a major retailer, that retailer now has a media network and is taking ad spend from you—or offering to. Do not wait to be pitched. Audit which retailers carry your products and which have launched retail media arms. Budget some percentage of your paid-ad spend to go directly into the retailer's owned network (search, display, email to their customer base). You are paying anyway; paying the retailer directly cuts out the intermediary and gives you direct customer data and feedback loop.\nIf you make, sell, or gift anything with your name on it — this is yours to run. You can do this.\n(Real, not theory — Yahoo Finance: https://uk.finance.yahoo.com/news/academy-sports-outdoors-advances-omnichannel-130500143.html.)\n———\nOr — want it built FOR you? Your logo, your products, your own private room, priced and ready, in about five minutes. That's literally what we do →\nhttps://www.pops4.com/vip?utm_source=substack&utm_medium=newsletter&utm_campaign=stash",
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