{
  "slug": "ace-hardware-2026-09-02t15-5",
  "company": "Ace Hardware",
  "headline": "RedVest Media network adds influencer, DoorDash, weather targeting features.",
  "topic": "{Stash Edge — Retail & Shelf Play}",
  "source_name": "Modern Retail",
  "source_url": "https://www.modernretail.co/marketing/ace-hardware-adds-influencer-doordash-and-weather-features-as-it-builds-out-a-retail-media-strategy/?utm_campaign=modernretaildis&utm_medium=rss&utm_source=general-rss",
  "landing": "https://pops4-stash-edge.billing-010.workers.dev/articles/ace-hardware-2026-09-02t15-5",
  "channels": {
    "linkedin": {
      "label": "LinkedIn · Jenny",
      "body": "{Stash Edge — Retail & Shelf Play}\n◆ STEEL · Retail media network capability expansion · Ace Hardware\n\nRedVest Media network adds influencer, DoorDash, weather targeting features.\n\nif you are a brand selling through independent hardware retailers, ask Ace if your category is available on RedVest Media. Weather-based targeting is the move — a snow forecast in Chicago two days out means hardware retailers will run ads for shovels and ice melt. DoorDash integration means you can sell consumables (filters, tools, fasteners) to people who didn't plan to visit a store. Pitch Ace Hardware small and test one category on weather targeting first; measure conversion by geography and weather event to prove ROI before you scale spend.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/li/ace-hardware-2026-09-02t15-5\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/li/ace-hardware-2026-09-02t15-5\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/li/ace-hardware-2026-09-02t15-5",
      "chars": 1137,
      "limit": 3000,
      "alt_label": "HakoShikin agency",
      "alt_body": "{Stash Edge — Retail & Shelf Play}\n◆ STEEL · Retail media network capability expansion · Ace Hardware\n\nRedVest Media network adds influencer, DoorDash, weather targeting features.\n\nif you are a brand selling through independent hardware retailers, ask Ace if your category is available on RedVest Media. Weather-based targeting is the move — a snow forecast in Chicago two days out means hardware retailers will run ads for shovels and ice melt. DoorDash integration means you can sell consumables (filters, tools, fasteners) to people who didn't plan to visit a store. Pitch Ace Hardware small and test one category on weather targeting first; measure conversion by geography and weather event to prove ROI before you scale spend.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/lh/ace-hardware-2026-09-02t15-5\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/lh/ace-hardware-2026-09-02t15-5\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/lh/ace-hardware-2026-09-02t15-5",
      "alt_chars": 1137,
      "alt_limit": 3000
    },
    "bluesky": {
      "label": "Bluesky",
      "body": "{Stash Edge — Retail & Shelf Play}\n◆ STEEL · Retail media network capability expansion · Ace Hardware\n\nRedVest Media network adds influencer, DoorDash, weather targeting features.\n\nMy Stash Take →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/bs/ace-hardware-2026-09-02t15-5",
      "chars": 281,
      "limit": 300
    },
    "substack": {
      "label": "Substack · Fending",
      "title": "RedVest Media network adds influencer, DoorDash, weather targeting features.",
      "body": "✍️ YOUR NOTE — write 2–3 lines to ONE person so they feel: \"this is about me… I could actually do this… I could make money from this.\" Energize them, make it yours. (This is the part that gets the opens.)\n[ your take… ]\n———\nHere is a real one you can run this week 👇\nAce Hardware announced new features for its retail media network, RedVest Media, one year after launch, including influencer partnerships, DoorDash integration, and weather-based targeting, per Modern Retail.\nHere's the cool part — the lever almost everyone misses (and you don't have to): if you are a brand selling through independent hardware retailers, ask Ace if your category is available on RedVest Media. Weather-based targeting is the move — a snow forecast in Chicago two days out means hardware retailers will run ads for shovels and ice melt. DoorDash integration means you can sell consumables (filters, tools, fasteners) to people who didn't plan to visit a store. Pitch Ace Hardware small and test one category on weather targeting first; measure conversion by geography and weather event to prove ROI before you scale spend.\nWhat that means for you: if you are a brand selling through independent hardware retailers, ask Ace if your category is available on RedVest Media. Weather-based targeting is the move — a snow forecast in Chicago two days out means hardware retailers will run ads for shovels and ice melt. DoorDash integration means you can sell consumables (filters, tools, fasteners) to people who didn't plan to visit a store. Pitch Ace Hardware small and test one category on weather targeting first; measure conversion by geography and weather event to prove ROI before you scale spend.\nIf you make, sell, or gift anything with your name on it — this is yours to run. You can do this.\n(Real, not theory — Modern Retail: https://www.modernretail.co/marketing/ace-hardware-adds-influencer-doordash-and-weather-features-as-it-builds-out-a-retail-media-strategy/?utm_campaign=modernretaildis&utm_medium=rss&utm_source=general-rss.)\n———\nOr — want it built FOR you? Your logo, your products, your own private room, priced and ready, in about five minutes. That's literally what we do →\nhttps://www.pops4.com/vip?utm_source=substack&utm_medium=newsletter&utm_campaign=stash",
      "chars": 2264,
      "limit": 0
    }
  }
}