{
  "slug": "adidas-2026-06-30t00-2",
  "company": "adidas",
  "headline": "Record 2025 revenues and profit growth signal strong momentum into 2026.",
  "topic": "{Stash Edge — Brand-Story Play}",
  "source_name": "adidas Group",
  "source_url": "https://news.google.com/rss/articles/CBMi-wFBVV95cUxOTE1nMHdVVllVN21qUEhuY2FBVkNjUmhrbXQzd3F2Zml2Z3pYd2pNeVg3UkVOYmdwZjZaNHcxQi1EUDBJdk1YUnFTakN3SjdfVFRMNUJOWTlsNXhvbG1IS0xWWHhNWlVkTjBja3BSVmx3blM5NVpBMmprUjVmNVpEX2hocU1sZjd2NVI2ODk4ZERSYUpvZFlyOXAxWVRsYXlJR2o0a1RwRkN2REFGemJjOU1CTnYtNHp3NTJLZmtBMTRyalJPLVB1bUtIeVpSRFRUWEVjcFZuUXpFWndHMlA0N1EtMTNURmZaWnFncTBpLTc4eU9YSVh1ejZpVQ",
  "landing": "https://pops4-stash-edge.billing-010.workers.dev/articles/adidas-2026-06-30t00-2",
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    "linkedin": {
      "label": "LinkedIn · Jenny",
      "body": "{Stash Edge — Brand-Story Play}\n◆ PLATINUM · Earnings announcement · adidas\n\nRecord 2025 revenues and profit growth signal strong momentum into 2026.\n\nAdidas is the biggest player in the room saying 'we're not discounting our way to growth.' That's a tell. When the leader tightens pricing and the market accepts it, margin gets scarce for everyone else. The play is not to chase adidas's volume — it's to find the customer segment or use case they're underserving and own it completely. Run on profit, not volume.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/li/adidas-2026-06-30t00-2\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/li/adidas-2026-06-30t00-2\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/li/adidas-2026-06-30t00-2",
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      "alt_body": "{Stash Edge — Brand-Story Play}\n◆ PLATINUM · Earnings announcement · adidas\n\nRecord 2025 revenues and profit growth signal strong momentum into 2026.\n\nAdidas is the biggest player in the room saying 'we're not discounting our way to growth.' That's a tell. When the leader tightens pricing and the market accepts it, margin gets scarce for everyone else. The play is not to chase adidas's volume — it's to find the customer segment or use case they're underserving and own it completely. Run on profit, not volume.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/lh/adidas-2026-06-30t00-2\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/lh/adidas-2026-06-30t00-2\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/lh/adidas-2026-06-30t00-2",
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      "body": "{Stash Edge — Brand-Story Play}\n◆ PLATINUM · Earnings announcement · adidas\n\nRecord 2025 revenues and profit growth signal strong momentum into 2026.\n\nMy Stash Take →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/bs/adidas-2026-06-30t00-2",
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    "substack": {
      "label": "Substack · Fending",
      "title": "Record 2025 revenues and profit growth signal strong momentum into 2026.",
      "body": "✍️ YOUR NOTE — write 2–3 lines to ONE person so they feel: \"this is about me… I could actually do this… I could make money from this.\" Energize them, make it yours. (This is the part that gets the opens.)\n[ your take… ]\n———\nHere is a real one you can run this week 👇\nadidas reported record revenues for 2025 with expectation of sustained sales and profit growth across the next years, per adidas Group's official announcement.\nHere's the cool part — the lever almost everyone misses (and you don't have to): strong revenue and profit growth in athletic wear means pricing discipline is working. Brands that announce forward guidance on profit (not just sales) have usually solved the margin equation. They know their customer will absorb price increases. For smaller athletic or performance brands competing with adidas, the move is not to undercut — it's to claim a specific use case, material benefit, or customer segment where you own the narrative better than the giant. Adidas is winning on scale and price authority; win on specificity and belonging.\nWhat that means for you: Adidas is the biggest player in the room saying 'we're not discounting our way to growth.' That's a tell. When the leader tightens pricing and the market accepts it, margin gets scarce for everyone else. The play is not to chase adidas's volume — it's to find the customer segment or use case they're underserving and own it completely. Run on profit, not volume.\nIf you make, sell, or gift anything with your name on it — this is yours to run. You can do this.\n(Real, not theory — adidas Group: https://news.google.com/rss/articles/CBMi-wFBVV95cUxOTE1nMHdVVllVN21qUEhuY2FBVkNjUmhrbXQzd3F2Zml2Z3pYd2pNeVg3UkVOYmdwZjZaNHcxQi1EUDBJdk1YUnFTakN3SjdfVFRMNUJOWTlsNXhvbG1IS0xWWHhNWlVkTjBja3BSVmx3blM5NVpBMmprUjVmNVpEX2hocU1sZjd2NVI2ODk4ZERSYUpvZFlyOXAxWVRsYXlJR2o0a1RwRkN2REFGemJjOU1CTnYtNHp3NTJLZmtBMTRyalJPLVB1bUtIeVpSRFRUWEVjcFZuUXpFWndHMlA0N1EtMTNURmZaWnFncTBpLTc4eU9YSVh1ejZpVQ.)\n———\nOr — want it built FOR you? Your logo, your products, your own private room, priced and ready, in about five minutes. That's literally what we do →\nhttps://www.pops4.com/vip?utm_source=substack&utm_medium=newsletter&utm_campaign=stash",
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