{
  "slug": "adidas-2026-07-02t03-3",
  "company": "adidas",
  "headline": "Record 2025 revenues signal apparel momentum; expects sustained growth through next years.",
  "topic": "{Stash Edge — Pricing Play}",
  "source_name": "adidas Group",
  "source_url": "https://news.google.com/rss/articles/CBMi-wFBVV95cUxOTE1nMHdVVllVN21qUEhuY2FBVkNjUmhrbXQzd3F2Zml2Z3pYd2pNeVg3UkVOYmdwZjZaNHcxQi1EUDBJdk1YUnFTakN3SjdfVFRMNUJOWTlsNXhvbG1IS0xWWHhNWlVkTjBja3BSVmx3blM5NVpBMmprUjVmNVpEX2hocU1sZjd2NVI2ODk4ZERSYUpvZFlyOXAxWVRsYXlJR2o0a1RwRkN2REFGemJjOU1CTnYtNHp3NTJLZmtBMTRyalJPLVB1bUtIeVpSRFRUWEVjcFZuUXpFWndHMlA0N1EtMTNURmZaWnFncTBpLTc4eU9YSVh1ejZpVQ",
  "landing": "https://pops4-stash-edge.billing-010.workers.dev/articles/adidas-2026-07-02t03-3",
  "channels": {
    "linkedin": {
      "label": "LinkedIn · Jenny",
      "body": "{Stash Edge — Pricing Play}\n◆ GOLD · Earnings guidance · adidas\n\nRecord 2025 revenues signal apparel momentum; expects sustained growth through next years.\n\nadidas moving to profit guidance instead of just revenue is the tell. Most brands are still in the 'how many units can we sell' phase. adidas is in the 'what margin do we protect' phase. That's a five-year gap closing. If you're in athletic or performance goods, your playbook is now: tighten the range, price to margin, and accept that the customer will choose fewer SKUs if each one is genuinely better.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/li/adidas-2026-07-02t03-3\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/li/adidas-2026-07-02t03-3\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/li/adidas-2026-07-02t03-3",
      "chars": 950,
      "limit": 3000,
      "alt_label": "HakoShikin agency",
      "alt_body": "{Stash Edge — Pricing Play}\n◆ GOLD · Earnings guidance · adidas\n\nRecord 2025 revenues signal apparel momentum; expects sustained growth through next years.\n\nadidas moving to profit guidance instead of just revenue is the tell. Most brands are still in the 'how many units can we sell' phase. adidas is in the 'what margin do we protect' phase. That's a five-year gap closing. If you're in athletic or performance goods, your playbook is now: tighten the range, price to margin, and accept that the customer will choose fewer SKUs if each one is genuinely better.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/lh/adidas-2026-07-02t03-3\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/lh/adidas-2026-07-02t03-3\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/lh/adidas-2026-07-02t03-3",
      "alt_chars": 950,
      "alt_limit": 3000
    },
    "bluesky": {
      "label": "Bluesky",
      "body": "{Stash Edge — Pricing Play}\n◆ GOLD · Earnings guidance · adidas\n\nRecord 2025 revenues signal apparel momentum; expects sustained growth through next years.\n\nMy Stash Take →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/bs/adidas-2026-07-02t03-3",
      "chars": 251,
      "limit": 300
    },
    "substack": {
      "label": "Substack · Fending",
      "title": "Record 2025 revenues signal apparel momentum; expects sustained growth through next years.",
      "body": "✍️ YOUR NOTE — write 2–3 lines to ONE person so they feel: \"this is about me… I could actually do this… I could make money from this.\" Energize them, make it yours. (This is the part that gets the opens.)\n[ your take… ]\n———\nHere is a real one you can run this week 👇\nadidas reported record revenues for 2025 and issued forward guidance for strong sales and profit growth, per the adidas Group investor release.\nHere's the cool part — the lever almost everyone misses (and you don't have to): adidas is not playing volume. They're managing SKU depth and margin band by band. When a legacy player issues forward guidance on profit growth—not just revenue—it means they've tightened the supply chain and pruned unprofitable SKUs. If you're competing in athletic footwear or apparel, this means price is sticky if the product proves it. Test your lowest-margin SKU: can you discontinue it and lose 2% of volume but gain 8% in gross margin? If yes, cut it. adidas just did that at scale.\nWhat that means for you: adidas moving to profit guidance instead of just revenue is the tell. Most brands are still in the 'how many units can we sell' phase. adidas is in the 'what margin do we protect' phase. That's a five-year gap closing. If you're in athletic or performance goods, your playbook is now: tighten the range, price to margin, and accept that the customer will choose fewer SKUs if each one is genuinely better.\nIf you make, sell, or gift anything with your name on it — this is yours to run. You can do this.\n(Real, not theory — adidas Group: https://news.google.com/rss/articles/CBMi-wFBVV95cUxOTE1nMHdVVllVN21qUEhuY2FBVkNjUmhrbXQzd3F2Zml2Z3pYd2pNeVg3UkVOYmdwZjZaNHcxQi1EUDBJdk1YUnFTakN3SjdfVFRMNUJOWTlsNXhvbG1IS0xWWHhNWlVkTjBja3BSVmx3blM5NVpBMmprUjVmNVpEX2hocU1sZjd2NVI2ODk4ZERSYUpvZFlyOXAxWVRsYXlJR2o0a1RwRkN2REFGemJjOU1CTnYtNHp3NTJLZmtBMTRyalJPLVB1bUtIeVpSRFRUWEVjcFZuUXpFWndHMlA0N1EtMTNURmZaWnFncTBpLTc4eU9YSVh1ejZpVQ.)\n———\nOr — want it built FOR you? Your logo, your products, your own private room, priced and ready, in about five minutes. That's literally what we do →\nhttps://www.pops4.com/vip?utm_source=substack&utm_medium=newsletter&utm_campaign=stash",
      "chars": 2167,
      "limit": 0
    }
  }
}