{
  "slug": "adidas-2026-07-02t06-2",
  "company": "adidas",
  "headline": "Record revenues in 2025 with growth momentum forecast through next years.",
  "topic": "{Stash Edge — Brand-Story Play}",
  "source_name": "adidas Group",
  "source_url": "https://news.google.com/rss/articles/CBMi-wFBVV95cUxOTE1nMHdVVllVN21qUEhuY2FBVkNjUmhrbXQzd3F2Zml2Z3pYd2pNeVg3UkVOYmdwZjZaNHcxQi1EUDBJdk1YUnFTakN3SjdfVFRMNUJOWTlsNXhvbG1IS0xWWHhNWlVkTjBja3BSVmx3blM5NVpBMmprUjVmNVpEX2hocU1sZjd2NVI2ODk4ZERSYUpvZFlyOXAxWVRsYXlJR2o0a1RwRkN2REFGemJjOU1CTnYtNHp3NTJLZmtBMTRyalJPLVB1bUtIeVpSRFRUWEVjcFZuUXpFWndHMlA0N1EtMTNURmZaWnFncTBpLTc4eU9YSVh1ejZpVQ?oc=5",
  "landing": "https://pops4-stash-edge.billing-010.workers.dev/articles/adidas-2026-07-02t06-2",
  "channels": {
    "linkedin": {
      "label": "LinkedIn · Jenny",
      "body": "{Stash Edge — Brand-Story Play}\n◆ PLATINUM · Q1 earnings and forward guidance · adidas\n\nRecord revenues in 2025 with growth momentum forecast through next years.\n\nrecord revenue is not the move — the forward guidance is. Most brands claim growth; few teams commit to sustained margin improvement in public filings. This tells a competitor what adidas is betting on: wholesale relationships are back, DTC sits at higher margin, and the combination scales. Run this: audit your top 10 wholesale accounts — what's their sell-through rate? If it's over 85% in 90 days, you have permission to raise minimums and reduce promotional calendar. If it's under 70%, those accounts are dead weight and hurt your brand positioning.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/li/adidas-2026-07-02t06-2\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/li/adidas-2026-07-02t06-2\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/li/adidas-2026-07-02t06-2",
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      "alt_label": "HakoShikin agency",
      "alt_body": "{Stash Edge — Brand-Story Play}\n◆ PLATINUM · Q1 earnings and forward guidance · adidas\n\nRecord revenues in 2025 with growth momentum forecast through next years.\n\nrecord revenue is not the move — the forward guidance is. Most brands claim growth; few teams commit to sustained margin improvement in public filings. This tells a competitor what adidas is betting on: wholesale relationships are back, DTC sits at higher margin, and the combination scales. Run this: audit your top 10 wholesale accounts — what's their sell-through rate? If it's over 85% in 90 days, you have permission to raise minimums and reduce promotional calendar. If it's under 70%, those accounts are dead weight and hurt your brand positioning.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/lh/adidas-2026-07-02t06-2\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/lh/adidas-2026-07-02t06-2\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/lh/adidas-2026-07-02t06-2",
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      "body": "{Stash Edge — Brand-Story Play}\n◆ PLATINUM · Q1 earnings and forward guidance · adidas\n\nRecord revenues in 2025 with growth momentum forecast through next years.\n\nMy Stash Take →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/bs/adidas-2026-07-02t06-2",
      "chars": 257,
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    "substack": {
      "label": "Substack · Fending",
      "title": "Record revenues in 2025 with growth momentum forecast through next years.",
      "body": "✍️ YOUR NOTE — write 2–3 lines to ONE person so they feel: \"this is about me… I could actually do this… I could make money from this.\" Energize them, make it yours. (This is the part that gets the opens.)\n[ your take… ]\n———\nHere is a real one you can run this week 👇\nadidas reported record revenues for 2025 and publicly guided for strong sales and profit growth in the forward period, per adidas Group official statement.\nHere's the cool part — the lever almost everyone misses (and you don't have to): record revenue is not the move — the forward guidance is. Most brands claim growth; few teams commit to sustained margin improvement in public filings. This tells a competitor what adidas is betting on: wholesale relationships are back, DTC sits at higher margin, and the combination scales. Run this: audit your top 10 wholesale accounts — what's their sell-through rate? If it's over 85% in 90 days, you have permission to raise minimums and reduce promotional calendar. If it's under 70%, those accounts are dead weight and hurt your brand positioning.\nWhat that means for you: record revenue is not the move — the forward guidance is. Most brands claim growth; few teams commit to sustained margin improvement in public filings. This tells a competitor what adidas is betting on: wholesale relationships are back, DTC sits at higher margin, and the combination scales. Run this: audit your top 10 wholesale accounts — what's their sell-through rate? If it's over 85% in 90 days, you have permission to raise minimums and reduce promotional calendar. If it's under 70%, those accounts are dead weight and hurt your brand positioning.\nIf you make, sell, or gift anything with your name on it — this is yours to run. You can do this.\n(Real, not theory — adidas Group: https://news.google.com/rss/articles/CBMi-wFBVV95cUxOTE1nMHdVVllVN21qUEhuY2FBVkNjUmhrbXQzd3F2Zml2Z3pYd2pNeVg3UkVOYmdwZjZaNHcxQi1EUDBJdk1YUnFTakN3SjdfVFRMNUJOWTlsNXhvbG1IS0xWWHhNWlVkTjBja3BSVmx3blM5NVpBMmprUjVmNVpEX2hocU1sZjd2NVI2ODk4ZERSYUpvZFlyOXAxWVRsYXlJR2o0a1RwRkN2REFGemJjOU1CTnYtNHp3NTJLZmtBMTRyalJPLVB1bUtIeVpSRFRUWEVjcFZuUXpFWndHMlA0N1EtMTNURmZaWnFncTBpLTc4eU9YSVh1ejZpVQ?oc=5.)\n———\nOr — want it built FOR you? Your logo, your products, your own private room, priced and ready, in about five minutes. That's literally what we do →\nhttps://www.pops4.com/vip?utm_source=substack&utm_medium=newsletter&utm_campaign=stash",
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