{
  "slug": "adidas-2026-07-11t09-1",
  "company": "adidas",
  "headline": "Record 2025 revenues signal footwear demand remains structural, not cyclical.",
  "topic": "{Stash Edge — Pricing Play}",
  "source_name": "adidas Group",
  "source_url": "https://news.google.com/rss/articles/CBMi-wFBVV95cUxOTE1nMHdVVllVN21qUEhuY2FBVkNjUmhrbXQzd3F2Zml2Z3pYd2pNeVg3UkVOYmdwZjZaNHcxQi1EUDBJdk1YUnFTakN3SjdfVFRMNUJOWTlsNXhvbG1IS0xWWHhNWlVkTjBja3BSVmx3blM5NVpBMmprUjVmNVpEX2hocU1sZjd2NVI2ODk4ZERSYUpvZFlyOXAxWVRsYXlJR2o0a1RwRkN2REFGemJjOU1CTnYtNHp3NTJLZmtBMTRyalJPLVB1bUtIeVpSRFRUWEVjcFZuUXpFWndHMlA0N1EtMTNURmZaWnFncTBpLTc4eU9YSVh1ejZpVQ",
  "landing": "https://pops4-stash-edge.billing-010.workers.dev/articles/adidas-2026-07-11t09-1",
  "channels": {
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      "label": "LinkedIn · Jenny",
      "body": "{Stash Edge — Pricing Play}\n◆ DIAMOND · Full-year earnings beat · adidas\n\nRecord 2025 revenues signal footwear demand remains structural, not cyclical.\n\nMost brands see strong demand and panic-discount to capture market share. adidas went the other way. They kept pricing firm, let some volume walk, and pocketed the spread. That spread funds the next cycle of product and supply wins. The physical product game rewards patience on margin more than it rewards panic on volume.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/li/adidas-2026-07-11t09-1\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/li/adidas-2026-07-11t09-1\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/li/adidas-2026-07-11t09-1",
      "chars": 864,
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      "alt_label": "HakoShikin agency",
      "alt_body": "{Stash Edge — Pricing Play}\n◆ DIAMOND · Full-year earnings beat · adidas\n\nRecord 2025 revenues signal footwear demand remains structural, not cyclical.\n\nMost brands see strong demand and panic-discount to capture market share. adidas went the other way. They kept pricing firm, let some volume walk, and pocketed the spread. That spread funds the next cycle of product and supply wins. The physical product game rewards patience on margin more than it rewards panic on volume.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/lh/adidas-2026-07-11t09-1\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/lh/adidas-2026-07-11t09-1\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/lh/adidas-2026-07-11t09-1",
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    "bluesky": {
      "label": "Bluesky",
      "body": "{Stash Edge — Pricing Play}\n◆ DIAMOND · Full-year earnings beat · adidas\n\nRecord 2025 revenues signal footwear demand remains structural, not cyclical.\n\nMy Stash Take →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/bs/adidas-2026-07-11t09-1",
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    "substack": {
      "label": "Substack · Fending",
      "title": "Record 2025 revenues signal footwear demand remains structural, not cyclical.",
      "body": "✍️ YOUR NOTE — write 2–3 lines to ONE person so they feel: \"this is about me… I could actually do this… I could make money from this.\" Energize them, make it yours. (This is the part that gets the opens.)\n[ your take… ]\n———\nHere is a real one you can run this week 👇\nadidas reported record revenues for 2025 and expects strong sales and profit growth to continue, per the company's financial release.\nHere's the cool part — the lever almost everyone misses (and you don't have to): when demand is structural (not trend-driven), price up instead of down. The first move is not volume—it's margin. Take that spread and fund better product, faster iteration, and closer-to-consumer distribution. That margin compounds faster than discount-driven volume ever does.\nWhat that means for you: Most brands see strong demand and panic-discount to capture market share. adidas went the other way. They kept pricing firm, let some volume walk, and pocketed the spread. That spread funds the next cycle of product and supply wins. The physical product game rewards patience on margin more than it rewards panic on volume.\nIf you make, sell, or gift anything with your name on it — this is yours to run. You can do this.\n(Real, not theory — adidas Group: https://news.google.com/rss/articles/CBMi-wFBVV95cUxOTE1nMHdVVllVN21qUEhuY2FBVkNjUmhrbXQzd3F2Zml2Z3pYd2pNeVg3UkVOYmdwZjZaNHcxQi1EUDBJdk1YUnFTakN3SjdfVFRMNUJOWTlsNXhvbG1IS0xWWHhNWlVkTjBja3BSVmx3blM5NVpBMmprUjVmNVpEX2hocU1sZjd2NVI2ODk4ZERSYUpvZFlyOXAxWVRsYXlJR2o0a1RwRkN2REFGemJjOU1CTnYtNHp3NTJLZmtBMTRyalJPLVB1bUtIeVpSRFRUWEVjcFZuUXpFWndHMlA0N1EtMTNURmZaWnFncTBpLTc4eU9YSVh1ejZpVQ.)\n———\nOr — want it built FOR you? Your logo, your products, your own private room, priced and ready, in about five minutes. That's literally what we do →\nhttps://www.pops4.com/vip?utm_source=substack&utm_medium=newsletter&utm_campaign=stash",
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}