{
  "slug": "adidas-2026-08-04t18-1",
  "company": "adidas",
  "headline": "Record revenues in 2025, 19% growth year-over-year signals sustained demand.",
  "topic": "{Stash Edge — Pricing Play}",
  "source_name": "adidas Group",
  "source_url": "https://news.google.com/rss/articles/CBMi-wFBVV95cUxOTE1nMHdVVllVN21qUEhuY2FBVkNjUmhrbXQzd3F2Zml2Z3pYd2pNeVg3UkVOYmdwZjZaNHcxQi1EUDBJdk1YUnFTakN3SjdfVFRMNUJOWTlsNXhvbG1IS0xWWHhNWlVkTjBja3BSVmx3blM5NVpBMmprUjVmNVpEX2hocU1sZjd2NVI2ODk4ZERSYUpvZFlyOXAxWVRsYXlJR2o0a1RwRkN2REFGemJjOU1CTnYtNHp3NTJLZmtBMTRyalJPLVB1bUtIeVpSRFRUWEVjcFZuUXpFWndHMlA0N1EtMTNURmZaWnFncTBpLTc4eU9YSVh1ejZpVQ?oc=5",
  "landing": "https://pops4-stash-edge.billing-010.workers.dev/articles/adidas-2026-08-04t18-1",
  "channels": {
    "linkedin": {
      "label": "LinkedIn · Jenny",
      "body": "{Stash Edge — Pricing Play}\n◆ DIAMOND · Revenue acceleration and price positioning · adidas\n\nRecord revenues in 2025, 19% growth year-over-year signals sustained demand.\n\nMost small brands panic when wholesale wants bigger discounts. adidas just… didn't. They shrank their partner list, owned the scarcity, and let demand chase them instead of chasing demand. That is hard to do when you need cash flow, but it is the only move that works. If you are shipping to discount clubs or secondary retailers to hit volume targets, you are paying for it every quarter in margin death. Cut now, hurt for a quarter, win for three years.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/li/adidas-2026-08-04t18-1\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/li/adidas-2026-08-04t18-1\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/li/adidas-2026-08-04t18-1",
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      "alt_body": "{Stash Edge — Pricing Play}\n◆ DIAMOND · Revenue acceleration and price positioning · adidas\n\nRecord revenues in 2025, 19% growth year-over-year signals sustained demand.\n\nMost small brands panic when wholesale wants bigger discounts. adidas just… didn't. They shrank their partner list, owned the scarcity, and let demand chase them instead of chasing demand. That is hard to do when you need cash flow, but it is the only move that works. If you are shipping to discount clubs or secondary retailers to hit volume targets, you are paying for it every quarter in margin death. Cut now, hurt for a quarter, win for three years.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/lh/adidas-2026-08-04t18-1\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/lh/adidas-2026-08-04t18-1\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/lh/adidas-2026-08-04t18-1",
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      "body": "{Stash Edge — Pricing Play}\n◆ DIAMOND · Revenue acceleration and price positioning · adidas\n\nRecord revenues in 2025, 19% growth year-over-year signals sustained demand.\n\nMy Stash Take →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/bs/adidas-2026-08-04t18-1",
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    "substack": {
      "label": "Substack · Fending",
      "title": "Record revenues in 2025, 19% growth year-over-year signals sustained demand.",
      "body": "✍️ YOUR NOTE — write 2–3 lines to ONE person so they feel: \"this is about me… I could actually do this… I could make money from this.\" Energize them, make it yours. (This is the part that gets the opens.)\n[ your take… ]\n———\nHere is a real one you can run this week 👇\nadidas reported record revenues for 2025 with 19% growth and expects continued strong sales and profit growth over the next years, per adidas Group.\nHere's the cool part — the lever almost everyone misses (and you don't have to): when wholesale is oversaturated, owned channels (direct, select retail partners, controlled drops) become the margin engine. adidas did not compete on price; they competed on allocation. Limited supply + owned distribution = price elasticity. This week: audit your wholesale partners. If you ship to 200 retailers, your price floor is set by the hungriest discounter. Cut that list in half, control the narrative on allocation, and your price umbrella goes up. Scarcity is not a tactic — it is a supply strategy.\nWhat that means for you: Most small brands panic when wholesale wants bigger discounts. adidas just… didn't. They shrank their partner list, owned the scarcity, and let demand chase them instead of chasing demand. That is hard to do when you need cash flow, but it is the only move that works. If you are shipping to discount clubs or secondary retailers to hit volume targets, you are paying for it every quarter in margin death. Cut now, hurt for a quarter, win for three years.\nIf you make, sell, or gift anything with your name on it — this is yours to run. You can do this.\n(Real, not theory — adidas Group: https://news.google.com/rss/articles/CBMi-wFBVV95cUxOTE1nMHdVVllVN21qUEhuY2FBVkNjUmhrbXQzd3F2Zml2Z3pYd2pNeVg3UkVOYmdwZjZaNHcxQi1EUDBJdk1YUnFTakN3SjdfVFRMNUJOWTlsNXhvbG1IS0xWWHhNWlVkTjBja3BSVmx3blM5NVpBMmprUjVmNVpEX2hocU1sZjd2NVI2ODk4ZERSYUpvZFlyOXAxWVRsYXlJR2o0a1RwRkN2REFGemJjOU1CTnYtNHp3NTJLZmtBMTRyalJPLVB1bUtIeVpSRFRUWEVjcFZuUXpFWndHMlA0N1EtMTNURmZaWnFncTBpLTc4eU9YSVh1ejZpVQ?oc=5.)\n———\nOr — want it built FOR you? Your logo, your products, your own private room, priced and ready, in about five minutes. That's literally what we do →\nhttps://www.pops4.com/vip?utm_source=substack&utm_medium=newsletter&utm_campaign=stash",
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