{
  "slug": "adidas-2026-08-05t18-1",
  "company": "adidas",
  "headline": "adidas posts record 2025 revenues, projects sustained profit growth into 2026.",
  "topic": "{Stash Edge — Pricing Play}",
  "source_name": "adidas Group",
  "source_url": "https://news.google.com/rss/articles/CBMi-wFBVV95cUxOTE1nMHdVVllVN21qUEhuY2FBVkNjUmhrbXQzd3F2Zml2Z3pYd2pNeVg3UkVOYmdwZjZaNHcxQi1EUDBJdk1YUnFTakN3SjdfVFRMNUJOWTlsNXhvbG1IS0xWWHhNWlVkTjBja3BSVmx3blM5NVpBMmprUjVmNVpEX2hocU1sZjd2NVI2ODk4ZERSYUpvZFlyOXAxWVRsYXlJR2o0a1RwRkN2REFGemJjOU1CTnYtNHp3NTJLZmtBMTRyalJPLVB1bUtIeVpSRFRUWEVjcFZuUXpFWndHMlA0N1EtMTNURmZaWnFncTBpLTc4eU9YSVh1ejZpVQ?oc=5",
  "landing": "https://pops4-stash-edge.billing-010.workers.dev/articles/adidas-2026-08-05t18-1",
  "channels": {
    "linkedin": {
      "label": "LinkedIn · Jenny",
      "body": "{Stash Edge — Pricing Play}\n◆ DIAMOND · Revenue performance and forward guidance · adidas\n\nadidas posts record 2025 revenues, projects sustained profit growth into 2026.\n\nadidas just showed every operator that record revenues in a crowded market means you're pricing right and your supply chain is efficient. Most brands are so focused on growth that they leave 15–25% on the table by underpricing. If you've got a solid product, a working retention loop, and 500+ customers, you have the data to test a price increase. Run the test on email first. The margin delta is the move.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/li/adidas-2026-08-05t18-1\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/li/adidas-2026-08-05t18-1\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/li/adidas-2026-08-05t18-1",
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      "alt_label": "HakoShikin agency",
      "alt_body": "{Stash Edge — Pricing Play}\n◆ DIAMOND · Revenue performance and forward guidance · adidas\n\nadidas posts record 2025 revenues, projects sustained profit growth into 2026.\n\nadidas just showed every operator that record revenues in a crowded market means you're pricing right and your supply chain is efficient. Most brands are so focused on growth that they leave 15–25% on the table by underpricing. If you've got a solid product, a working retention loop, and 500+ customers, you have the data to test a price increase. Run the test on email first. The margin delta is the move.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/lh/adidas-2026-08-05t18-1\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/lh/adidas-2026-08-05t18-1\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/lh/adidas-2026-08-05t18-1",
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      "body": "{Stash Edge — Pricing Play}\n◆ DIAMOND · Revenue performance and forward guidance · adidas\n\nadidas posts record 2025 revenues, projects sustained profit growth into 2026.\n\nMy Stash Take →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/bs/adidas-2026-08-05t18-1",
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    "substack": {
      "label": "Substack · Fending",
      "title": "adidas posts record 2025 revenues, projects sustained profit growth into 2026.",
      "body": "✍️ YOUR NOTE — write 2–3 lines to ONE person so they feel: \"this is about me… I could actually do this… I could make money from this.\" Energize them, make it yours. (This is the part that gets the opens.)\n[ your take… ]\n———\nHere is a real one you can run this week 👇\nadidas reported record revenues for 2025 and signaled strong continued sales and profit growth over the next years, per the adidas Group announcement.\nHere's the cool part — the lever almost everyone misses (and you don't have to): adidas is not winning on innovation or hype; they're winning on pricing power and distribution density. A small brand can't replicate scale, but you can replicate the pricing discipline: raise unit price on your top SKU by 8–12%, test it on your email list first (highest LTV customers), and measure ASP lift before you scale to paid. adidas proved the market will pay more if the brand is solid. Test it this week on one product line.\nWhat that means for you: adidas just showed every operator that record revenues in a crowded market means you're pricing right and your supply chain is efficient. Most brands are so focused on growth that they leave 15–25% on the table by underpricing. If you've got a solid product, a working retention loop, and 500+ customers, you have the data to test a price increase. Run the test on email first. The margin delta is the move.\nIf you make, sell, or gift anything with your name on it — this is yours to run. You can do this.\n(Real, not theory — adidas Group: https://news.google.com/rss/articles/CBMi-wFBVV95cUxOTE1nMHdVVllVN21qUEhuY2FBVkNjUmhrbXQzd3F2Zml2Z3pYd2pNeVg3UkVOYmdwZjZaNHcxQi1EUDBJdk1YUnFTakN3SjdfVFRMNUJOWTlsNXhvbG1IS0xWWHhNWlVkTjBja3BSVmx3blM5NVpBMmprUjVmNVpEX2hocU1sZjd2NVI2ODk4ZERSYUpvZFlyOXAxWVRsYXlJR2o0a1RwRkN2REFGemJjOU1CTnYtNHp3NTJLZmtBMTRyalJPLVB1bUtIeVpSRFRUWEVjcFZuUXpFWndHMlA0N1EtMTNURmZaWnFncTBpLTc4eU9YSVh1ejZpVQ?oc=5.)\n———\nOr — want it built FOR you? Your logo, your products, your own private room, priced and ready, in about five minutes. That's literally what we do →\nhttps://www.pops4.com/vip?utm_source=substack&utm_medium=newsletter&utm_campaign=stash",
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}