{
  "slug": "bath-body-works-2026-10-17t06-5",
  "company": "Bath & Body Works",
  "headline": "Bath & Body Works expanded holiday partnership across all Ulta stores.",
  "topic": "{Stash Edge — Distribution Play}",
  "source_name": "Retail Dive",
  "source_url": "https://www.retaildive.com/news/bath-body-works-ulta-beauty-pink-suede/833214/",
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      "body": "{Stash Edge — Distribution Play}\n◆ STEEL · Retail co-location during peak season · Bath & Body Works\n\nBath & Body Works expanded holiday partnership across all Ulta stores.\n\nCo-location isn't about being nice to another brand. It's about capturing a customer who already came to a store for a different reason. Ulta customers were already there; Bath & Body Works just moved into their line of sight.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/li/bath-body-works-2026-10-17t06-5\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/li/bath-body-works-2026-10-17t06-5\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/li/bath-body-works-2026-10-17t06-5",
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      "alt_body": "{Stash Edge — Distribution Play}\n◆ STEEL · Retail co-location during peak season · Bath & Body Works\n\nBath & Body Works expanded holiday partnership across all Ulta stores.\n\nCo-location isn't about being nice to another brand. It's about capturing a customer who already came to a store for a different reason. Ulta customers were already there; Bath & Body Works just moved into their line of sight.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/lh/bath-body-works-2026-10-17t06-5\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/lh/bath-body-works-2026-10-17t06-5\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/lh/bath-body-works-2026-10-17t06-5",
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      "body": "{Stash Edge — Distribution Play}\n◆ STEEL · Retail co-location during peak season · Bath & Body Works\n\nBath & Body Works expanded holiday partnership across all Ulta stores.\n\nMy Stash Take →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/bs/bath-body-works-2026-10-17t06-5",
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      "label": "Substack · Fending",
      "title": "Bath & Body Works expanded holiday partnership across all Ulta stores.",
      "body": "✍️ YOUR NOTE — write 2–3 lines to ONE person so they feel: \"this is about me… I could actually do this… I could make money from this.\" Energize them, make it yours. (This is the part that gets the opens.)\n[ your take… ]\n———\nHere is a real one you can run this week 👇\nBath & Body Works expanded its existing partnership with Ulta Beauty to include all Ulta store locations for the holiday season, per Retail Dive.\nHere's the cool part — the lever almost everyone misses (and you don't have to): identify a retailer whose customer profile matches yours but who shops a different category first. Offer them a dedicated shop section for the high-traffic season—holidays, back-to-school, summer. Provide fixtures and staff if needed. You're not asking for shelf space; you're offering them incremental sales per shopper trip. Test with a pilot region first, prove the lift, then roll nationally. Bath & Body Works likely proved this at a smaller set of Ulta stores before expanding.\nWhat that means for you: Co-location isn't about being nice to another brand. It's about capturing a customer who already came to a store for a different reason. Ulta customers were already there; Bath & Body Works just moved into their line of sight.\nIf you make, sell, or gift anything with your name on it — this is yours to run. You can do this.\n(Real, not theory — Retail Dive: https://www.retaildive.com/news/bath-body-works-ulta-beauty-pink-suede/833214/.)\n———\nOr — want it built FOR you? Your logo, your products, your own private room, priced and ready, in about five minutes. That's literally what we do →\nhttps://www.pops4.com/vip?utm_source=substack&utm_medium=newsletter&utm_campaign=stash",
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