{
  "slug": "beauty-brands-holiday-season-2026-2026-10-16t06-6",
  "company": "Beauty brands (holiday season 2026)",
  "headline": "Brands plan lighter discounts and bundling options for 2026 holiday season, per Glossy+ Research.",
  "topic": "{Stash Edge — Pricing Play}",
  "source_name": "Glossy",
  "source_url": "https://www.glossy.co/fashion/the-holiday-playbook-how-brands-are-navigating-launches-stock-and-promotions/?utm_campaign=glossydis&utm_medium=rss&utm_source=general-rss",
  "landing": "https://pops4-stash-edge.billing-010.workers.dev/articles/beauty-brands-holiday-season-2026-2026-10-16t06-6",
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    "linkedin": {
      "label": "LinkedIn · Jenny",
      "body": "{Stash Edge — Pricing Play}\n◆ GRAPHITE · Holiday pricing strategy shift · Beauty brands (holiday season 2026)\n\nBrands plan lighter discounts and bundling options for 2026 holiday season, per Glossy+ Research.\n\nbundling is a discount that protects margin. If you bundle three items at 20% off, you've moved more inventory than three solo items at 30% off, and the buyer leaves with a broader relationship to your line. The play: audit your last 12 months of customer data. Find the top three purchase pairs or triples (e.g., serum + moisturizer + eye cream). Create a bundle SKU for that combination at 15–20% off the combined retail. Email your email list on October 15 with subject: 'The [Season] Set — three pieces, one price.' Do not mention discount in the subject. The email body opens with the three pieces laid out, not the math.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/li/beauty-brands-holiday-season-2026-2026-10-16t06-6\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/li/beauty-brands-holiday-season-2026-2026-10-16t06-6\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/li/beauty-brands-holiday-season-2026-2026-10-16t06-6",
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      "alt_label": "HakoShikin agency",
      "alt_body": "{Stash Edge — Pricing Play}\n◆ GRAPHITE · Holiday pricing strategy shift · Beauty brands (holiday season 2026)\n\nBrands plan lighter discounts and bundling options for 2026 holiday season, per Glossy+ Research.\n\nbundling is a discount that protects margin. If you bundle three items at 20% off, you've moved more inventory than three solo items at 30% off, and the buyer leaves with a broader relationship to your line. The play: audit your last 12 months of customer data. Find the top three purchase pairs or triples (e.g., serum + moisturizer + eye cream). Create a bundle SKU for that combination at 15–20% off the combined retail. Email your email list on October 15 with subject: 'The [Season] Set — three pieces, one price.' Do not mention discount in the subject. The email body opens with the three pieces laid out, not the math.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/lh/beauty-brands-holiday-season-2026-2026-10-16t06-6\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/lh/beauty-brands-holiday-season-2026-2026-10-16t06-6\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/lh/beauty-brands-holiday-season-2026-2026-10-16t06-6",
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      "label": "Bluesky",
      "body": "{Stash Edge — Pricing Play}\n◆ GRAPHITE · Holiday pricing strategy shift · Beauty brands (holiday season 2026)\n\nBrands plan lighter discounts and bundling options for 2026…\n\nMy Stash Take →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/bs/beauty-brands-holiday-season-2026-2026-10-16t06-6",
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    "substack": {
      "label": "Substack · Fending",
      "title": "Brands plan lighter discounts and bundling options for 2026 holiday season, per Glossy+ Research.",
      "body": "✍️ YOUR NOTE — write 2–3 lines to ONE person so they feel: \"this is about me… I could actually do this… I could make money from this.\" Energize them, make it yours. (This is the part that gets the opens.)\n[ your take… ]\n———\nHere is a real one you can run this week 👇\nGlossy+ Research's holiday report found that most brands do not plan to offer steeper discounts than in the 2025 holiday season; bundling options are emerging as the preferred lever, per Glossy.\nHere's the cool part — the lever almost everyone misses (and you don't have to): bundling is a discount that protects margin. If you bundle three items at 20% off, you've moved more inventory than three solo items at 30% off, and the buyer leaves with a broader relationship to your line. The play: audit your last 12 months of customer data. Find the top three purchase pairs or triples (e.g., serum + moisturizer + eye cream). Create a bundle SKU for that combination at 15–20% off the combined retail. Email your email list on October 15 with subject: 'The [Season] Set — three pieces, one price.' Do not mention discount in the subject. The email body opens with the three pieces laid out, not the math.\nWhat that means for you: bundling is a discount that protects margin. If you bundle three items at 20% off, you've moved more inventory than three solo items at 30% off, and the buyer leaves with a broader relationship to your line. The play: audit your last 12 months of customer data. Find the top three purchase pairs or triples (e.g., serum + moisturizer + eye cream). Create a bundle SKU for that combination at 15–20% off the combined retail. Email your email list on October 15 with subject: 'The [Season] Set — three pieces, one price.' Do not mention discount in the subject. The email body opens with the three pieces laid out, not the math.\nIf you make, sell, or gift anything with your name on it — this is yours to run. You can do this.\n(Real, not theory — Glossy: https://www.glossy.co/fashion/the-holiday-playbook-how-brands-are-navigating-launches-stock-and-promotions/?utm_campaign=glossydis&utm_medium=rss&utm_source=general-rss.)\n———\nOr — want it built FOR you? Your logo, your products, your own private room, priced and ready, in about five minutes. That's literally what we do →\nhttps://www.pops4.com/vip?utm_source=substack&utm_medium=newsletter&utm_campaign=stash",
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