{
  "slug": "best-buy-2026-09-24t15-5",
  "company": "Best Buy",
  "headline": "Best Buy put CTV (connected TV) at center of retail media pitch.",
  "topic": "{Stash Edge — Distribution Play}",
  "source_name": "Modern Retail",
  "source_url": "https://www.modernretail.co/marketing/big-box-briefing-best-buy-puts-ctv-at-the-center-of-its-retail-media-pitch/?utm_campaign=modernretaildis&utm_medium=rss&utm_source=general-rss",
  "landing": "https://pops4-stash-edge.billing-010.workers.dev/articles/best-buy-2026-09-24t15-5",
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      "label": "LinkedIn · Jenny",
      "body": "{Stash Edge — Distribution Play}\n◆ STEEL · Retail media network prioritization of CTV · Best Buy\n\nBest Buy put CTV (connected TV) at center of retail media pitch.\n\nBest Buy just told you where the leverage is: the ad that reaches someone at home, in their living room, during the research phase, before they commit to shopping. That's CTV. Most brands are still buying YouTube. Best Buy is saying your retailer has a better inventory—their shopper data plus their CTV network. It's a reminder that retail media networks are not just checkout ads anymore. They're TV networks with shopper data attached.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/li/best-buy-2026-09-24t15-5\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/li/best-buy-2026-09-24t15-5\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/li/best-buy-2026-09-24t15-5",
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      "alt_label": "HakoShikin agency",
      "alt_body": "{Stash Edge — Distribution Play}\n◆ STEEL · Retail media network prioritization of CTV · Best Buy\n\nBest Buy put CTV (connected TV) at center of retail media pitch.\n\nBest Buy just told you where the leverage is: the ad that reaches someone at home, in their living room, during the research phase, before they commit to shopping. That's CTV. Most brands are still buying YouTube. Best Buy is saying your retailer has a better inventory—their shopper data plus their CTV network. It's a reminder that retail media networks are not just checkout ads anymore. They're TV networks with shopper data attached.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/lh/best-buy-2026-09-24t15-5\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/lh/best-buy-2026-09-24t15-5\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/lh/best-buy-2026-09-24t15-5",
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      "label": "Bluesky",
      "body": "{Stash Edge — Distribution Play}\n◆ STEEL · Retail media network prioritization of CTV · Best Buy\n\nBest Buy put CTV (connected TV) at center of retail media pitch.\n\nMy Stash Take →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/bs/best-buy-2026-09-24t15-5",
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    "substack": {
      "label": "Substack · Fending",
      "title": "Best Buy put CTV (connected TV) at center of retail media pitch.",
      "body": "✍️ YOUR NOTE — write 2–3 lines to ONE person so they feel: \"this is about me… I could actually do this… I could make money from this.\" Energize them, make it yours. (This is the part that gets the opens.)\n[ your take… ]\n———\nHere is a real one you can run this week 👇\nBest Buy held its annual showcase event and centered its retail media network pitch on connected TV ad inventory, signaling CTV as its primary media asset for selling to brand advertisers.\nHere's the cool part — the lever almost everyone misses (and you don't have to): if you sell a product that requires home evaluation or research (appliances, fitness gear, furniture, tech), test a CTV placement with a retailer's media network. A 30-second product film on Best Buy's CTV network reaches a qualified audience (people browsing electronics at home) at 1/3 the cost of YouTube pre-roll and at 5x the conversion lift because the viewer is already in the buying headspace. Ask your retailer partner which products drive store traffic and CTV-eligible demographics; allocate $2,000-5,000 to a two-week CTV test and measure in-store visits and transactions tied to that SKU.\nWhat that means for you: Best Buy just told you where the leverage is: the ad that reaches someone at home, in their living room, during the research phase, before they commit to shopping. That's CTV. Most brands are still buying YouTube. Best Buy is saying your retailer has a better inventory—their shopper data plus their CTV network. It's a reminder that retail media networks are not just checkout ads anymore. They're TV networks with shopper data attached.\nIf you make, sell, or gift anything with your name on it — this is yours to run. You can do this.\n(Real, not theory — Modern Retail: https://www.modernretail.co/marketing/big-box-briefing-best-buy-puts-ctv-at-the-center-of-its-retail-media-pitch/?utm_campaign=modernretaildis&utm_medium=rss&utm_source=general-rss.)\n———\nOr — want it built FOR you? Your logo, your products, your own private room, priced and ready, in about five minutes. That's literally what we do →\nhttps://www.pops4.com/vip?utm_source=substack&utm_medium=newsletter&utm_campaign=stash",
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}