{
  "slug": "best-buy-2026-09-26t06-3",
  "company": "Best Buy",
  "headline": "Retail media network pivots to CTV placement at annual showcase.",
  "topic": "{Stash Edge — Retail & Shelf Play}",
  "source_name": "Modern Retail",
  "source_url": "https://www.modernretail.co/marketing/big-box-briefing-best-buy-puts-ctv-at-the-center-of-its-retail-media-pitch/?utm_campaign=modernretaildis&utm_medium=rss&utm_source=general-rss",
  "landing": "https://pops4-stash-edge.billing-010.workers.dev/articles/best-buy-2026-09-26t06-3",
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      "label": "LinkedIn · Jenny",
      "body": "{Stash Edge — Retail & Shelf Play}\n◆ GOLD · CTV-first strategy for retail media sales pitch · Best Buy\n\nRetail media network pivots to CTV placement at annual showcase.\n\nThis is a quiet shift that most brand marketing teams will miss. Retail media buyers still think 'in-store' is the main event. Best Buy just said no — the main event is the living room. We're trained to fight for shelf. But shelf is the tail. The head is the research video the buyer watched three days earlier. The play is unsexy but real: map where your buyer researches, then negotiate that media first inside the retailer's network.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/li/best-buy-2026-09-26t06-3\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/li/best-buy-2026-09-26t06-3\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/li/best-buy-2026-09-26t06-3",
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      "alt_label": "HakoShikin agency",
      "alt_body": "{Stash Edge — Retail & Shelf Play}\n◆ GOLD · CTV-first strategy for retail media sales pitch · Best Buy\n\nRetail media network pivots to CTV placement at annual showcase.\n\nThis is a quiet shift that most brand marketing teams will miss. Retail media buyers still think 'in-store' is the main event. Best Buy just said no — the main event is the living room. We're trained to fight for shelf. But shelf is the tail. The head is the research video the buyer watched three days earlier. The play is unsexy but real: map where your buyer researches, then negotiate that media first inside the retailer's network.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/lh/best-buy-2026-09-26t06-3\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/lh/best-buy-2026-09-26t06-3\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/lh/best-buy-2026-09-26t06-3",
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      "body": "{Stash Edge — Retail & Shelf Play}\n◆ GOLD · CTV-first strategy for retail media sales pitch · Best Buy\n\nRetail media network pivots to CTV placement at annual showcase.\n\nMy Stash Take →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/bs/best-buy-2026-09-26t06-3",
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    "substack": {
      "label": "Substack · Fending",
      "title": "Retail media network pivots to CTV placement at annual showcase.",
      "body": "✍️ YOUR NOTE — write 2–3 lines to ONE person so they feel: \"this is about me… I could actually do this… I could make money from this.\" Energize them, make it yours. (This is the part that gets the opens.)\n[ your take… ]\n———\nHere is a real one you can run this week 👇\nBest Buy highlighted connected TV at its annual showcase as the center of its retail media pitch, marking a shift in how the electronics retailer packages brand exposure to its supplier partners, per Modern Retail.\nHere's the cool part — the lever almost everyone misses (and you don't have to): your retail media does not live on your site — it lives where your customer actually decides. Best Buy's customer decides on CTV (home shopping, reviews, comparison). The play: if you sell through a retailer with an RMN, ask them where their customer *researches* before they visit. Then bid that media first. For most retailers, that's YouTube, Amazon Prime Video, or The Trade Desk. Negotiate the RMN package backwards — CTV placement first, in-store display second. The research moment is worth more than the purchase moment because it drives store traffic.\nWhat that means for you: This is a quiet shift that most brand marketing teams will miss. Retail media buyers still think 'in-store' is the main event. Best Buy just said no — the main event is the living room. We're trained to fight for shelf. But shelf is the tail. The head is the research video the buyer watched three days earlier. The play is unsexy but real: map where your buyer researches, then negotiate that media first inside the retailer's network.\nIf you make, sell, or gift anything with your name on it — this is yours to run. You can do this.\n(Real, not theory — Modern Retail: https://www.modernretail.co/marketing/big-box-briefing-best-buy-puts-ctv-at-the-center-of-its-retail-media-pitch/?utm_campaign=modernretaildis&utm_medium=rss&utm_source=general-rss.)\n———\nOr — want it built FOR you? Your logo, your products, your own private room, priced and ready, in about five minutes. That's literally what we do →\nhttps://www.pops4.com/vip?utm_source=substack&utm_medium=newsletter&utm_campaign=stash",
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}