{
  "slug": "best-buy-2026-09-27t00-2",
  "company": "Best Buy",
  "headline": "Retail media pitch centers on CTV inventory, repositioning electronics as media.",
  "topic": "{Stash Edge — Retail & Shelf Play}",
  "source_name": "Modern Retail",
  "source_url": "https://www.modernretail.co/marketing/big-box-briefing-best-buy-puts-ctv-at-the-center-of-its-retail-media-pitch/?utm_campaign=modernretaildis&utm_medium=rss&utm_source=general-rss",
  "landing": "https://pops4-stash-edge.billing-010.workers.dev/articles/best-buy-2026-09-27t00-2",
  "channels": {
    "linkedin": {
      "label": "LinkedIn · Jenny",
      "body": "{Stash Edge — Retail & Shelf Play}\n◆ PLATINUM · Retail media network activation via connected TV · Best Buy\n\nRetail media pitch centers on CTV inventory, repositioning electronics as media.\n\nRetailers used to buy from brands. Now they're selling THROUGH brands' inventory. Best Buy isn't just selling TVs — it's selling eyeballs on those TVs before the buyer even walks out. If your product touches a screen, you're sitting on undercapitalized media real estate. This play starts with one retailer, one SKU, one advertiser test.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/li/best-buy-2026-09-27t00-2\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/li/best-buy-2026-09-27t00-2\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/li/best-buy-2026-09-27t00-2",
      "chars": 922,
      "limit": 3000,
      "alt_label": "HakoShikin agency",
      "alt_body": "{Stash Edge — Retail & Shelf Play}\n◆ PLATINUM · Retail media network activation via connected TV · Best Buy\n\nRetail media pitch centers on CTV inventory, repositioning electronics as media.\n\nRetailers used to buy from brands. Now they're selling THROUGH brands' inventory. Best Buy isn't just selling TVs — it's selling eyeballs on those TVs before the buyer even walks out. If your product touches a screen, you're sitting on undercapitalized media real estate. This play starts with one retailer, one SKU, one advertiser test.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/lh/best-buy-2026-09-27t00-2\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/lh/best-buy-2026-09-27t00-2\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/lh/best-buy-2026-09-27t00-2",
      "alt_chars": 922,
      "alt_limit": 3000
    },
    "bluesky": {
      "label": "Bluesky",
      "body": "{Stash Edge — Retail & Shelf Play}\n◆ PLATINUM · Retail media network activation via connected TV · Best Buy\n\nRetail media pitch centers on CTV inventory, repositioning electronics as media.\n\nMy Stash Take →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/bs/best-buy-2026-09-27t00-2",
      "chars": 287,
      "limit": 300
    },
    "substack": {
      "label": "Substack · Fending",
      "title": "Retail media pitch centers on CTV inventory, repositioning electronics as media.",
      "body": "✍️ YOUR NOTE — write 2–3 lines to ONE person so they feel: \"this is about me… I could actually do this… I could make money from this.\" Energize them, make it yours. (This is the part that gets the opens.)\n[ your take… ]\n———\nHere is a real one you can run this week 👇\nBest Buy shifted its retail media strategy to emphasize connected TV advertising, using its electronics and appliance inventory as media properties that drive both direct sales and advertiser spend, per Modern Retail.\nHere's the cool part — the lever almost everyone misses (and you don't have to): if you sell any physical object with a digital component — smart speakers, displays, IoT devices, even appliances with screens — you can license ad placement on the device itself. The manufacturer collects commission per impression, the brand gets placement in high-intent retail spaces, and the end buyer sees fewer generic ads. Test this by contacting one retailer selling your product who also has a loyalty program or digital presence. Pitch them a referral fee for every ad impression triggered by a customer holding your product.\nWhat that means for you: Retailers used to buy from brands. Now they're selling THROUGH brands' inventory. Best Buy isn't just selling TVs — it's selling eyeballs on those TVs before the buyer even walks out. If your product touches a screen, you're sitting on undercapitalized media real estate. This play starts with one retailer, one SKU, one advertiser test.\nIf you make, sell, or gift anything with your name on it — this is yours to run. You can do this.\n(Real, not theory — Modern Retail: https://www.modernretail.co/marketing/big-box-briefing-best-buy-puts-ctv-at-the-center-of-its-retail-media-pitch/?utm_campaign=modernretaildis&utm_medium=rss&utm_source=general-rss.)\n———\nOr — want it built FOR you? Your logo, your products, your own private room, priced and ready, in about five minutes. That's literally what we do →\nhttps://www.pops4.com/vip?utm_source=substack&utm_medium=newsletter&utm_campaign=stash",
      "chars": 2020,
      "limit": 0
    }
  }
}