{
  "slug": "best-buy-2026-09-28t03-7",
  "company": "Best Buy",
  "headline": "Positioned Connected TV at center of retail media pitch to brands and advertisers.",
  "topic": "{Stash Edge — Retail & Shelf Play}",
  "source_name": "Modern Retail",
  "source_url": "https://www.modernretail.co/marketing/big-box-briefing-best-buy-puts-ctv-at-the-center-of-its-retail-media-pitch/?utm_campaign=modernretaildis&utm_medium=rss&utm_source=general-rss",
  "landing": "https://pops4-stash-edge.billing-010.workers.dev/articles/best-buy-2026-09-28t03-7",
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      "label": "LinkedIn · Jenny",
      "body": "{Stash Edge — Retail & Shelf Play}\n◆ PAPER · Retail media expansion via CTV · Best Buy\n\nPositioned Connected TV at center of retail media pitch to brands and advertisers.\n\nBest Buy is teaching other retailers how to turn their customer list into a media asset. If you sell something that people research at home before buying in-store — tech, home goods, fitness — CTV media through the retailer's network reaches them at research time. It's the reverse of the old playbook: instead of buying awareness and hoping they show up at Best Buy, you buy access to Best Buy shoppers while they are still deciding.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/li/best-buy-2026-09-28t03-7\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/li/best-buy-2026-09-28t03-7\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/li/best-buy-2026-09-28t03-7",
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      "alt_label": "HakoShikin agency",
      "alt_body": "{Stash Edge — Retail & Shelf Play}\n◆ PAPER · Retail media expansion via CTV · Best Buy\n\nPositioned Connected TV at center of retail media pitch to brands and advertisers.\n\nBest Buy is teaching other retailers how to turn their customer list into a media asset. If you sell something that people research at home before buying in-store — tech, home goods, fitness — CTV media through the retailer's network reaches them at research time. It's the reverse of the old playbook: instead of buying awareness and hoping they show up at Best Buy, you buy access to Best Buy shoppers while they are still deciding.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/lh/best-buy-2026-09-28t03-7\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/lh/best-buy-2026-09-28t03-7\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/lh/best-buy-2026-09-28t03-7",
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      "body": "{Stash Edge — Retail & Shelf Play}\n◆ PAPER · Retail media expansion via CTV · Best Buy\n\nPositioned Connected TV at center of retail media pitch to brands and advertisers.\n\nMy Stash Take →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/bs/best-buy-2026-09-28t03-7",
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    "substack": {
      "label": "Substack · Fending",
      "title": "Positioned Connected TV at center of retail media pitch to brands and advertisers.",
      "body": "✍️ YOUR NOTE — write 2–3 lines to ONE person so they feel: \"this is about me… I could actually do this… I could make money from this.\" Energize them, make it yours. (This is the part that gets the opens.)\n[ your take… ]\n———\nHere is a real one you can run this week 👇\nBest Buy held its annual showcase and placed Connected TV (CTV) advertising at the center of its retail media network pitch, signaling expansion of in-store media inventory beyond traditional shelf displays, per Modern Retail.\nHere's the cool part — the lever almost everyone misses (and you don't have to): if you sell physical products and use retail media to reach shoppers in-store, watch the retailers nearest your SKU category for CTV integration. If Best Buy is moving CTV into its media pitch, expect Target, Costco, and regional grocers to follow. CTV allows a retailer to reach customers outside the store with the same audience data they use for in-store media. For a brand selling consumer electronics or home goods, this means your retail media budget can now reach customers on streaming devices, not just in the aisle. Test CTV spend through a retailer's media network if they offer it — the audience is often more qualified (already shopping that retailer) than open-market streaming.\nWhat that means for you: Best Buy is teaching other retailers how to turn their customer list into a media asset. If you sell something that people research at home before buying in-store — tech, home goods, fitness — CTV media through the retailer's network reaches them at research time. It's the reverse of the old playbook: instead of buying awareness and hoping they show up at Best Buy, you buy access to Best Buy shoppers while they are still deciding.\nIf you make, sell, or gift anything with your name on it — this is yours to run. You can do this.\n(Real, not theory — Modern Retail: https://www.modernretail.co/marketing/big-box-briefing-best-buy-puts-ctv-at-the-center-of-its-retail-media-pitch/?utm_campaign=modernretaildis&utm_medium=rss&utm_source=general-rss.)\n———\nOr — want it built FOR you? Your logo, your products, your own private room, priced and ready, in about five minutes. That's literally what we do →\nhttps://www.pops4.com/vip?utm_source=substack&utm_medium=newsletter&utm_campaign=stash",
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