{
  "slug": "brands-in-corporate-gifting-packed-with-purpose-study-2026-10-03t12-3",
  "company": "Brands in corporate gifting (Packed with Purpose study)",
  "headline": "59% of recipients would rather get nothing than a generic gift, per Harris Poll.",
  "topic": "{Stash Edge — Packaging Play}",
  "source_name": "Harris Poll / Packed with Purpose",
  "source_url": "https://finance.yahoo.com/small-business/articles/59-corporate-gift-recipients-rather-141800662.html",
  "landing": "https://pops4-stash-edge.billing-010.workers.dev/articles/brands-in-corporate-gifting-packed-with-purpose-study-2026-10-03t12-3",
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      "label": "LinkedIn · Jenny",
      "body": "{Stash Edge — Packaging Play}\n◆ GOLD · Corporate gifting personalization mandate · Brands in corporate gifting (Packed with Purpose study)\n\n59% of recipients would rather get nothing than a generic gift, per Harris Poll.\n\nCorporate gifting is a $300 billion category where most money is wasted on things people immediately lose or donate. That's not a flaw; it's an opening. If you can make something small, nameable, and tied to the receiver's actual team or role, you just displaced a much larger generic budget. Build a B2B gifting program today; your product becomes part of their HR stack.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/li/brands-in-corporate-gifting-packed-with-purpose-study-2026-10-03t12-3\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/li/brands-in-corporate-gifting-packed-with-purpose-study-2026-10-03t12-3\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/li/brands-in-corporate-gifting-packed-with-purpose-study-2026-10-03t12-3",
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      "alt_body": "{Stash Edge — Packaging Play}\n◆ GOLD · Corporate gifting personalization mandate · Brands in corporate gifting (Packed with Purpose study)\n\n59% of recipients would rather get nothing than a generic gift, per Harris Poll.\n\nCorporate gifting is a $300 billion category where most money is wasted on things people immediately lose or donate. That's not a flaw; it's an opening. If you can make something small, nameable, and tied to the receiver's actual team or role, you just displaced a much larger generic budget. Build a B2B gifting program today; your product becomes part of their HR stack.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/lh/brands-in-corporate-gifting-packed-with-purpose-study-2026-10-03t12-3\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/lh/brands-in-corporate-gifting-packed-with-purpose-study-2026-10-03t12-3\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/lh/brands-in-corporate-gifting-packed-with-purpose-study-2026-10-03t12-3",
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      "body": "{Stash Edge — Packaging Play}\n◆ GOLD · Corporate gifting personalization mandate · Brands in corporate gifting (Packed with Purpose study)\n\n59% of recipient…\n\nMy Stash Take →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/bs/brands-in-corporate-gifting-packed-with-purpose-study-2026-10-03t12-3",
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    "substack": {
      "label": "Substack · Fending",
      "title": "59% of recipients would rather get nothing than a generic gift, per Harris Poll.",
      "body": "✍️ YOUR NOTE — write 2–3 lines to ONE person so they feel: \"this is about me… I could actually do this… I could make money from this.\" Energize them, make it yours. (This is the part that gets the opens.)\n[ your take… ]\n———\nHere is a real one you can run this week 👇\nA Packed with Purpose and Harris Poll 2026 study found that 59% of corporate gift recipients prefer no gift over a generic one, even as US companies spend $300+ billion annually on corporate gifts.\nHere's the cool part — the lever almost everyone misses (and you don't have to): if you sell to corporate accounts, pitch a white-label, configurable gifting program (boxed sets, monogrammed items, or curated collections tied to team culture). Companies have the budget but lack permission to use it thoughtfully. Offer tiered personalization — SKU by department, names in the box, custom inserts. You own the margin by replacing the guesswork. One $45 personalized gift beats a $200 generic one because the recipient actually opens it.\nWhat that means for you: Corporate gifting is a $300 billion category where most money is wasted on things people immediately lose or donate. That's not a flaw; it's an opening. If you can make something small, nameable, and tied to the receiver's actual team or role, you just displaced a much larger generic budget. Build a B2B gifting program today; your product becomes part of their HR stack.\nIf you make, sell, or gift anything with your name on it — this is yours to run. You can do this.\n(Real, not theory — Harris Poll / Packed with Purpose: https://finance.yahoo.com/small-business/articles/59-corporate-gift-recipients-rather-141800662.html.)\n———\nOr — want it built FOR you? Your logo, your products, your own private room, priced and ready, in about five minutes. That's literally what we do →\nhttps://www.pops4.com/vip?utm_source=substack&utm_medium=newsletter&utm_campaign=stash",
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