{
  "slug": "depop-2026-10-19t21-4",
  "company": "Depop",
  "headline": "Music collaborations with Zara Larsson and Olivia Rodrigo center brand identity around cultural moments.",
  "topic": "{Stash Edge — Community Play}",
  "source_name": "Modern Retail",
  "source_url": "https://www.modernretail.co/operations/why-depop-is-putting-music-at-the-center-of-its-marketing-collaborating-with-zara-larsson-and-olivia-rodrigo/?utm_campaign=modernretaildis&utm_medium=rss&utm_source=general-rss",
  "landing": "https://pops4-stash-edge.billing-010.workers.dev/articles/depop-2026-10-19t21-4",
  "channels": {
    "linkedin": {
      "label": "LinkedIn · Jenny",
      "body": "{Stash Edge — Community Play}\n◆ SILVER · Music-driven brand drops · Depop\n\nMusic collaborations with Zara Larsson and Olivia Rodrigo center brand identity around cultural moments.\n\nDepop understood that resale still carries stigma for some buyers—it's frugal, it's sustainable, but it's not always seen as cultural. A collab with Olivia Rodrigo says: no, this is where taste happens. This is where cool people shop. That reframing moves faster than a discount ever would. For any brand in a category that feels tired or marginal, find the artist or creator who already lives inside your category or product type, and ask them to help you redefine it. The best part: they often will, because their audience is already your audience.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/li/depop-2026-10-19t21-4\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/li/depop-2026-10-19t21-4\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/li/depop-2026-10-19t21-4",
      "chars": 1116,
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      "alt_label": "HakoShikin agency",
      "alt_body": "{Stash Edge — Community Play}\n◆ SILVER · Music-driven brand drops · Depop\n\nMusic collaborations with Zara Larsson and Olivia Rodrigo center brand identity around cultural moments.\n\nDepop understood that resale still carries stigma for some buyers—it's frugal, it's sustainable, but it's not always seen as cultural. A collab with Olivia Rodrigo says: no, this is where taste happens. This is where cool people shop. That reframing moves faster than a discount ever would. For any brand in a category that feels tired or marginal, find the artist or creator who already lives inside your category or product type, and ask them to help you redefine it. The best part: they often will, because their audience is already your audience.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/lh/depop-2026-10-19t21-4\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/lh/depop-2026-10-19t21-4\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/lh/depop-2026-10-19t21-4",
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    "bluesky": {
      "label": "Bluesky",
      "body": "{Stash Edge — Community Play}\n◆ SILVER · Music-driven brand drops · Depop\n\nMusic collaborations with Zara Larsson and Olivia Rodrigo center brand identity around cultural moments.\n\nMy Stash Take →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/bs/depop-2026-10-19t21-4",
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    "substack": {
      "label": "Substack · Fending",
      "title": "Music collaborations with Zara Larsson and Olivia Rodrigo center brand identity around cultural moments.",
      "body": "✍️ YOUR NOTE — write 2–3 lines to ONE person so they feel: \"this is about me… I could actually do this… I could make money from this.\" Energize them, make it yours. (This is the part that gets the opens.)\n[ your take… ]\n———\nHere is a real one you can run this week 👇\nPer Modern Retail, Depop placed music at the center of its marketing strategy, collaborating on drops with artists including Zara Larsson and Olivia Rodrigo to differentiate itself in peer-to-peer resale.\nHere's the cool part — the lever almost everyone misses (and you don't have to): partner with cultural moments instead of marketing to them. Most brands chase trends; Depop co-creates them with artists. A music collaboration with a resale platform says: 'this artist shops here, cares about this, belongs here.' That single move reshapes how the audience thinks about the category. For a smaller brand in resale or secondhand, find one artist or creator whose audience matches your buyer, then do a co-created drop. Not a sponsored link. A real product release that only exists because that person's involvement made it possible. The audience joins because the artist is in it.\nWhat that means for you: Depop understood that resale still carries stigma for some buyers—it's frugal, it's sustainable, but it's not always seen as cultural. A collab with Olivia Rodrigo says: no, this is where taste happens. This is where cool people shop. That reframing moves faster than a discount ever would. For any brand in a category that feels tired or marginal, find the artist or creator who already lives inside your category or product type, and ask them to help you redefine it. The best part: they often will, because their audience is already your audience.\nIf you make, sell, or gift anything with your name on it — this is yours to run. You can do this.\n(Real, not theory — Modern Retail: https://www.modernretail.co/operations/why-depop-is-putting-music-at-the-center-of-its-marketing-collaborating-with-zara-larsson-and-olivia-rodrigo/?utm_campaign=modernretaildis&utm_medium=rss&utm_source=general-rss.)\n———\nOr — want it built FOR you? Your logo, your products, your own private room, priced and ready, in about five minutes. That's literally what we do →\nhttps://www.pops4.com/vip?utm_source=substack&utm_medium=newsletter&utm_campaign=stash",
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}