{
  "slug": "emerging-food-beverage-brands-per-morning-consult-data-2026-10-08t03-4",
  "company": "Emerging Food & Beverage Brands (per Morning Consult data)",
  "headline": "Only 14% of brands saw growth in purchasing intent in 2026; legacy players won.",
  "topic": "{Stash Edge — Pricing Play}",
  "source_name": "Yahoo Finance (via Morning Consult)",
  "source_url": "http://www.bing.com/news/apiclick.aspx?ref=FexRss&aid=&tid=6ac70739b72a46f3a9cc17c808970c30&url=https%3a%2f%2ffinance.yahoo.com%2fsmall-business%2farticles%2ffastest-growing-food-beverage-brands-110400901.html&c=14179994666540934974&mkt=en-us",
  "landing": "https://pops4-stash-edge.billing-010.workers.dev/articles/emerging-food-beverage-brands-per-morning-consult-data-2026-10-08t03-4",
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    "linkedin": {
      "label": "LinkedIn · Jenny",
      "body": "{Stash Edge — Pricing Play}\n◆ SILVER · Purchasing intent deflation · Emerging Food & Beverage Brands (per Morning Consult data)\n\nOnly 14% of brands saw growth in purchasing intent in 2026; legacy players won.\n\n86% of brands lost share of intent in 2026. That's not market saturation; that's a permission economy. People spend money on brands they know. If you're new, you don't earn attention—you earn permission first. Write to existing customers before you chase new ones. The margin on a repeat sale is 40% higher than the margin on a first sale because you skip the awareness tax.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/li/emerging-food-beverage-brands-per-morning-consult-data-2026-10-08t03-4\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/li/emerging-food-beverage-brands-per-morning-consult-data-2026-10-08t03-4\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/li/emerging-food-beverage-brands-per-morning-consult-data-2026-10-08t03-4",
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      "alt_body": "{Stash Edge — Pricing Play}\n◆ SILVER · Purchasing intent deflation · Emerging Food & Beverage Brands (per Morning Consult data)\n\nOnly 14% of brands saw growth in purchasing intent in 2026; legacy players won.\n\n86% of brands lost share of intent in 2026. That's not market saturation; that's a permission economy. People spend money on brands they know. If you're new, you don't earn attention—you earn permission first. Write to existing customers before you chase new ones. The margin on a repeat sale is 40% higher than the margin on a first sale because you skip the awareness tax.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/lh/emerging-food-beverage-brands-per-morning-consult-data-2026-10-08t03-4\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/lh/emerging-food-beverage-brands-per-morning-consult-data-2026-10-08t03-4\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/lh/emerging-food-beverage-brands-per-morning-consult-data-2026-10-08t03-4",
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      "body": "{Stash Edge — Pricing Play}\n◆ SILVER · Purchasing intent deflation · Emerging Food & Beverage Brands (per Morning Consult data)\n\nOnly 14% of brands saw gro…\n\nMy Stash Take →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/bs/emerging-food-beverage-brands-per-morning-consult-data-2026-10-08t03-4",
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    "substack": {
      "label": "Substack · Fending",
      "title": "Only 14% of brands saw growth in purchasing intent in 2026; legacy players won.",
      "body": "✍️ YOUR NOTE — write 2–3 lines to ONE person so they feel: \"this is about me… I could actually do this… I could make money from this.\" Energize them, make it yours. (This is the part that gets the opens.)\n[ your take… ]\n———\nHere is a real one you can run this week 👇\nPer Morning Consult data cited in Yahoo Finance reporting on fastest-growing food and beverage brands, just 14% of brands achieved growth in consumer purchasing intent in 2026, with legacy/established players capturing the largest gains.\nHere's the cool part — the lever almost everyone misses (and you don't have to): stop measuring reach. Measure repeat rate. Run one cohort test: spend your ad budget on email captures instead of cold awareness. Build a 2-email onboarding sequence that educates, not sells. Use email autoresponders to trigger a discount on the second purchase 14 days after first purchase, not 60 days. Measure repeat rate per cohort—if you hit 25% repeat from a cold email capture, that cohort is worth retargeting at 3x the acquisition spend. Most brands won't do this math; they'll chase new customers and wonder why ROAS breaks.\nWhat that means for you: 86% of brands lost share of intent in 2026. That's not market saturation; that's a permission economy. People spend money on brands they know. If you're new, you don't earn attention—you earn permission first. Write to existing customers before you chase new ones. The margin on a repeat sale is 40% higher than the margin on a first sale because you skip the awareness tax.\nIf you make, sell, or gift anything with your name on it — this is yours to run. You can do this.\n(Real, not theory — Yahoo Finance (via Morning Consult): http://www.bing.com/news/apiclick.aspx?ref=FexRss&aid=&tid=6ac70739b72a46f3a9cc17c808970c30&url=https%3a%2f%2ffinance.yahoo.com%2fsmall-business%2farticles%2ffastest-growing-food-beverage-brands-110400901.html&c=14179994666540934974&mkt=en-us.)\n———\nOr — want it built FOR you? Your logo, your products, your own private room, priced and ready, in about five minutes. That's literally what we do →\nhttps://www.pops4.com/vip?utm_source=substack&utm_medium=newsletter&utm_campaign=stash",
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