{
  "slug": "grocery-retailers-pattern-underutilized-retail-media-2026-10-02t15-7",
  "company": "Grocery retailers (pattern: underutilized retail media)",
  "headline": "Nearly half of grocers underutilize retail media; opportunity in-store.",
  "topic": "{Stash Edge — Community Play}",
  "source_name": "Supermarket News",
  "source_url": "https://www.supermarketnews.com/retail-media/almost-half-of-grocers-are-underutilizing-retail-media-study",
  "landing": "https://pops4-stash-edge.billing-010.workers.dev/articles/grocery-retailers-pattern-underutilized-retail-media-2026-10-02t15-7",
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      "label": "LinkedIn · Jenny",
      "body": "{Stash Edge — Community Play}\n◆ PAPER · Retail media adoption gap · Grocery retailers (pattern: underutilized retail media)\n\nNearly half of grocers underutilize retail media; opportunity in-store.\n\nThis is the whisper signal — a gap in the market where most brands aren't looking yet. Big chains like Kroger and Albertsons have mature retail media networks and charge premium rates. Smaller regional chains (Natural Grocers, Sprouts, regional independents) are hungry to monetize their shelf and app space but lack the infrastructure. If you're selling food or CPG, this is your entry point. You get cheap retail media inventory at regional chains, and they get revenue. It's a win-win, but it requires operator legwork — nobody's packaging this as a product yet.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/li/grocery-retailers-pattern-underutilized-retail-media-2026-10-02t15-7\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/li/grocery-retailers-pattern-underutilized-retail-media-2026-10-02t15-7\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/li/grocery-retailers-pattern-underutilized-retail-media-2026-10-02t15-7",
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      "alt_label": "HakoShikin agency",
      "alt_body": "{Stash Edge — Community Play}\n◆ PAPER · Retail media adoption gap · Grocery retailers (pattern: underutilized retail media)\n\nNearly half of grocers underutilize retail media; opportunity in-store.\n\nThis is the whisper signal — a gap in the market where most brands aren't looking yet. Big chains like Kroger and Albertsons have mature retail media networks and charge premium rates. Smaller regional chains (Natural Grocers, Sprouts, regional independents) are hungry to monetize their shelf and app space but lack the infrastructure. If you're selling food or CPG, this is your entry point. You get cheap retail media inventory at regional chains, and they get revenue. It's a win-win, but it requires operator legwork — nobody's packaging this as a product yet.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/lh/grocery-retailers-pattern-underutilized-retail-media-2026-10-02t15-7\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/lh/grocery-retailers-pattern-underutilized-retail-media-2026-10-02t15-7\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/lh/grocery-retailers-pattern-underutilized-retail-media-2026-10-02t15-7",
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      "label": "Bluesky",
      "body": "{Stash Edge — Community Play}\n◆ PAPER · Retail media adoption gap · Grocery retailers (pattern: underutilized retail media)\n\nNearly half of grocers underutil…\n\nMy Stash Take →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/bs/grocery-retailers-pattern-underutilized-retail-media-2026-10-02t15-7",
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    "substack": {
      "label": "Substack · Fending",
      "title": "Nearly half of grocers underutilize retail media; opportunity in-store.",
      "body": "✍️ YOUR NOTE — write 2–3 lines to ONE person so they feel: \"this is about me… I could actually do this… I could make money from this.\" Energize them, make it yours. (This is the part that gets the opens.)\n[ your take… ]\n———\nHere is a real one you can run this week 👇\nA study from the Interactive Advertising Bureau and Grocery TV found that almost half of grocery retailers are not fully using in-store retail media as a revenue and marketing channel, per Supermarket News.\nHere's the cool part — the lever almost everyone misses (and you don't have to): retail media budgets are shifting from e-commerce to in-store, but most chains are still in pilot phase. Contact regional and smaller chains (not Whole Foods yet) and pitch a retail media test: a shelf-edge digital display or in-app placement for 30 days at a fixed cost, with real-time impression and engagement data. The retailer gets revenue with no headcount cost. You get floor-level data on what moves units. Most will test because they're behind on monetization. The play: identify three regional grocery chains in your state that don't have visible retail media networks, call their category manager, and propose a 30-day pilot on a single SKU.\nWhat that means for you: This is the whisper signal — a gap in the market where most brands aren't looking yet. Big chains like Kroger and Albertsons have mature retail media networks and charge premium rates. Smaller regional chains (Natural Grocers, Sprouts, regional independents) are hungry to monetize their shelf and app space but lack the infrastructure. If you're selling food or CPG, this is your entry point. You get cheap retail media inventory at regional chains, and they get revenue. It's a win-win, but it requires operator legwork — nobody's packaging this as a product yet.\nIf you make, sell, or gift anything with your name on it — this is yours to run. You can do this.\n(Real, not theory — Supermarket News: https://www.supermarketnews.com/retail-media/almost-half-of-grocers-are-underutilizing-retail-media-study.)\n———\nOr — want it built FOR you? Your logo, your products, your own private room, priced and ready, in about five minutes. That's literally what we do →\nhttps://www.pops4.com/vip?utm_source=substack&utm_medium=newsletter&utm_campaign=stash",
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}