{
  "slug": "harris-poll-packed-with-purpose-2026-09-28t03-3",
  "company": "Harris Poll / Packed with Purpose",
  "headline": "59% of corporate gift recipients would rather get nothing than a generic gift.",
  "topic": "{Stash Edge — Brand-Story Play}",
  "source_name": "Yahoo Finance Small Business / Harris Poll / Packed with Purpose",
  "source_url": "http://www.bing.com/news/apiclick.aspx?ref=FexRss&aid=&tid=6ab9d88868f34dfe8759571c612b1e7a&url=https%3a%2f%2ffinance.yahoo.com%2fsmall-business%2farticles%2f59-corporate-gift-recipients-rather-141800662.html&c=12502429186586224766&mkt=en-us",
  "landing": "https://pops4-stash-edge.billing-010.workers.dev/articles/harris-poll-packed-with-purpose-2026-09-28t03-3",
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      "label": "LinkedIn · Jenny",
      "body": "{Stash Edge — Brand-Story Play}\n◆ GOLD · Corporate gifting misalignment · Harris Poll / Packed with Purpose\n\n59% of corporate gift recipients would rather get nothing than a generic gift.\n\nCorporate America leaves $300 billion on a table because it guesses on gifts. Sixty percent of people would rather get nothing. That's not bad news — it's an unlocked market. If you can help a company personalize a gift based on one signal (role, team, or preference), you become the vendor that justifies the spend instead of embarrassing it.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/li/harris-poll-packed-with-purpose-2026-09-28t03-3\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/li/harris-poll-packed-with-purpose-2026-09-28t03-3\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/li/harris-poll-packed-with-purpose-2026-09-28t03-3",
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      "alt_body": "{Stash Edge — Brand-Story Play}\n◆ GOLD · Corporate gifting misalignment · Harris Poll / Packed with Purpose\n\n59% of corporate gift recipients would rather get nothing than a generic gift.\n\nCorporate America leaves $300 billion on a table because it guesses on gifts. Sixty percent of people would rather get nothing. That's not bad news — it's an unlocked market. If you can help a company personalize a gift based on one signal (role, team, or preference), you become the vendor that justifies the spend instead of embarrassing it.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/lh/harris-poll-packed-with-purpose-2026-09-28t03-3\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/lh/harris-poll-packed-with-purpose-2026-09-28t03-3\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/lh/harris-poll-packed-with-purpose-2026-09-28t03-3",
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      "body": "{Stash Edge — Brand-Story Play}\n◆ GOLD · Corporate gifting misalignment · Harris Poll / Packed with Purpose\n\n59% of corporate gift recipients would rather get nothing than a…\n\nMy Stash Take →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/bs/harris-poll-packed-with-purpose-2026-09-28t03-3",
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    "substack": {
      "label": "Substack · Fending",
      "title": "59% of corporate gift recipients would rather get nothing than a generic gift.",
      "body": "✍️ YOUR NOTE — write 2–3 lines to ONE person so they feel: \"this is about me… I could actually do this… I could make money from this.\" Energize them, make it yours. (This is the part that gets the opens.)\n[ your take… ]\n———\nHere is a real one you can run this week 👇\nA Harris Poll commissioned by Packed with Purpose found that 59% of corporate gift recipients prefer receiving no gift over one perceived as generic, revealing a $300+ billion annual spend category that runs on guesswork and misses the mark for most buyers.\nHere's the cool part — the lever almost everyone misses (and you don't have to): corporate gifting is a category where personalization and intention are measurable brand differentiators. If you sell a corporate gift product — not a promotional item, but a gift with real perceived value — your play is not broader reach, it's deeper personalization. Build a corporate gifting service that lets companies input employee role, tenure, or preference data, then ship curated boxes rather than bulk commodity gifts. Packed with Purpose's research proves that the buyer (the corporation) wants to spend the money, but the receiver sees 59% of it as wasted. Solve for the receiver's perception and you own corporate gifting spend.\nWhat that means for you: Corporate America leaves $300 billion on a table because it guesses on gifts. Sixty percent of people would rather get nothing. That's not bad news — it's an unlocked market. If you can help a company personalize a gift based on one signal (role, team, or preference), you become the vendor that justifies the spend instead of embarrassing it.\nIf you make, sell, or gift anything with your name on it — this is yours to run. You can do this.\n(Real, not theory — Yahoo Finance Small Business / Harris Poll / Packed with Purpose: http://www.bing.com/news/apiclick.aspx?ref=FexRss&aid=&tid=6ab9d88868f34dfe8759571c612b1e7a&url=https%3a%2f%2ffinance.yahoo.com%2fsmall-business%2farticles%2f59-corporate-gift-recipients-rather-141800662.html&c=12502429186586224766&mkt=en-us.)\n———\nOr — want it built FOR you? Your logo, your products, your own private room, priced and ready, in about five minutes. That's literally what we do →\nhttps://www.pops4.com/vip?utm_source=substack&utm_medium=newsletter&utm_campaign=stash",
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