{
  "slug": "iab-and-grocery-tv-2026-10-19t06-5",
  "company": "IAB and Grocery TV",
  "headline": "Survey: 43 percent of marketers underutilize in-store retail media.",
  "topic": "{Stash Edge — Retail & Shelf Play}",
  "source_name": "The Shelby Report",
  "source_url": "https://theshelbyreport.com/2026/10/05/survey-marketers-see-full-funnel-role-for-in-store-retail-media/",
  "landing": "https://pops4-stash-edge.billing-010.workers.dev/articles/iab-and-grocery-tv-2026-10-19t06-5",
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      "label": "LinkedIn · Jenny",
      "body": "{Stash Edge — Retail & Shelf Play}\n◆ STEEL · Retail media adoption gap · IAB and Grocery TV\n\nSurvey: 43 percent of marketers underutilize in-store retail media.\n\nin-store retail media is the cheapest customer acquisition lever most brands never test. If you have a product in a grocery or pharmacy chain, ask the retailer's media manager about budget to run a shelf-mounted display or digital screen in your category for 30 days. Cost is typically $500-$2K per location per month. Measure foot traffic and ring velocity. Most brands skip this because it feels unglamorous next to digital ads. Do not. The shopper in the aisle already decided to buy from your category; your job is to pull them to your SKU. That is a 30-40 percent higher conversion rate than cold acquisition.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/li/iab-and-grocery-tv-2026-10-19t06-5\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/li/iab-and-grocery-tv-2026-10-19t06-5\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/li/iab-and-grocery-tv-2026-10-19t06-5",
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      "alt_body": "{Stash Edge — Retail & Shelf Play}\n◆ STEEL · Retail media adoption gap · IAB and Grocery TV\n\nSurvey: 43 percent of marketers underutilize in-store retail media.\n\nin-store retail media is the cheapest customer acquisition lever most brands never test. If you have a product in a grocery or pharmacy chain, ask the retailer's media manager about budget to run a shelf-mounted display or digital screen in your category for 30 days. Cost is typically $500-$2K per location per month. Measure foot traffic and ring velocity. Most brands skip this because it feels unglamorous next to digital ads. Do not. The shopper in the aisle already decided to buy from your category; your job is to pull them to your SKU. That is a 30-40 percent higher conversion rate than cold acquisition.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/lh/iab-and-grocery-tv-2026-10-19t06-5\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/lh/iab-and-grocery-tv-2026-10-19t06-5\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/lh/iab-and-grocery-tv-2026-10-19t06-5",
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      "body": "{Stash Edge — Retail & Shelf Play}\n◆ STEEL · Retail media adoption gap · IAB and Grocery TV\n\nSurvey: 43 percent of marketers underutilize in-store retail media.\n\nMy Stash Take →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/bs/iab-and-grocery-tv-2026-10-19t06-5",
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    "substack": {
      "label": "Substack · Fending",
      "title": "Survey: 43 percent of marketers underutilize in-store retail media.",
      "body": "✍️ YOUR NOTE — write 2–3 lines to ONE person so they feel: \"this is about me… I could actually do this… I could make money from this.\" Energize them, make it yours. (This is the part that gets the opens.)\n[ your take… ]\n———\nHere is a real one you can run this week 👇\nIAB and Grocery TV research found that marketers see a full-funnel role for in-store retail media, yet 43 percent say they underutilize the channel, per The Shelby Report.\nHere's the cool part — the lever almost everyone misses (and you don't have to): in-store retail media is the cheapest customer acquisition lever most brands never test. If you have a product in a grocery or pharmacy chain, ask the retailer's media manager about budget to run a shelf-mounted display or digital screen in your category for 30 days. Cost is typically $500-$2K per location per month. Measure foot traffic and ring velocity. Most brands skip this because it feels unglamorous next to digital ads. Do not. The shopper in the aisle already decided to buy from your category; your job is to pull them to your SKU. That is a 30-40 percent higher conversion rate than cold acquisition.\nWhat that means for you: in-store retail media is the cheapest customer acquisition lever most brands never test. If you have a product in a grocery or pharmacy chain, ask the retailer's media manager about budget to run a shelf-mounted display or digital screen in your category for 30 days. Cost is typically $500-$2K per location per month. Measure foot traffic and ring velocity. Most brands skip this because it feels unglamorous next to digital ads. Do not. The shopper in the aisle already decided to buy from your category; your job is to pull them to your SKU. That is a 30-40 percent higher conversion rate than cold acquisition.\nIf you make, sell, or gift anything with your name on it — this is yours to run. You can do this.\n(Real, not theory — The Shelby Report: https://theshelbyreport.com/2026/10/05/survey-marketers-see-full-funnel-role-for-in-store-retail-media/.)\n———\nOr — want it built FOR you? Your logo, your products, your own private room, priced and ready, in about five minutes. That's literally what we do →\nhttps://www.pops4.com/vip?utm_source=substack&utm_medium=newsletter&utm_campaign=stash",
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