{
  "slug": "in-store-retail-media-market-study-2026-10-11t12-4",
  "company": "In-Store Retail Media (Market Study)",
  "headline": "43% of marketers underutilize in-store retail media despite full-funnel role, IAB study finds.",
  "topic": "{Stash Edge — Retail & Shelf Play}",
  "source_name": "Supermarket News",
  "source_url": "https://www.supermarketnews.com/retail-media/almost-half-of-grocers-are-underutilizing-retail-media-study",
  "landing": "https://pops4-stash-edge.billing-010.workers.dev/articles/in-store-retail-media-market-study-2026-10-11t12-4",
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      "body": "{Stash Edge — Retail & Shelf Play}\n◆ SILVER · Retail media adoption gap · In-Store Retail Media (Market Study)\n\n43% of marketers underutilize in-store retail media despite full-funnel role, IAB study finds.\n\ncontact your grocery retail partners (Whole Foods, Kroger, Sprouts, regional chains) and ask for a 4-week trial: run a small POS display with a QR code linking to a discount or product education video. Measure the SKU's unit velocity during the test week vs. the prior year same week. If velocity lifts 15% or higher, lock in a 12-week placement and test a different messaging angle (sustainability, how-to, testimonial) every 4 weeks. Most brands skip this because they think in-store media is owned by the retailer; it's not — it's a buyable, measurable channel you can test on a $1,000-$2,000 monthly budget.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/li/in-store-retail-media-market-study-2026-10-11t12-4\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/li/in-store-retail-media-market-study-2026-10-11t12-4\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/li/in-store-retail-media-market-study-2026-10-11t12-4",
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      "alt_body": "{Stash Edge — Retail & Shelf Play}\n◆ SILVER · Retail media adoption gap · In-Store Retail Media (Market Study)\n\n43% of marketers underutilize in-store retail media despite full-funnel role, IAB study finds.\n\ncontact your grocery retail partners (Whole Foods, Kroger, Sprouts, regional chains) and ask for a 4-week trial: run a small POS display with a QR code linking to a discount or product education video. Measure the SKU's unit velocity during the test week vs. the prior year same week. If velocity lifts 15% or higher, lock in a 12-week placement and test a different messaging angle (sustainability, how-to, testimonial) every 4 weeks. Most brands skip this because they think in-store media is owned by the retailer; it's not — it's a buyable, measurable channel you can test on a $1,000-$2,000 monthly budget.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/lh/in-store-retail-media-market-study-2026-10-11t12-4\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/lh/in-store-retail-media-market-study-2026-10-11t12-4\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/lh/in-store-retail-media-market-study-2026-10-11t12-4",
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      "body": "{Stash Edge — Retail & Shelf Play}\n◆ SILVER · Retail media adoption gap · In-Store Retail Media (Market Study)\n\n43% of marketers underutilize in-store retail media despite…\n\nMy Stash Take →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/bs/in-store-retail-media-market-study-2026-10-11t12-4",
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    "substack": {
      "label": "Substack · Fending",
      "title": "43% of marketers underutilize in-store retail media despite full-funnel role, IAB study finds.",
      "body": "✍️ YOUR NOTE — write 2–3 lines to ONE person so they feel: \"this is about me… I could actually do this… I could make money from this.\" Energize them, make it yours. (This is the part that gets the opens.)\n[ your take… ]\n———\nHere is a real one you can run this week 👇\nPer the IAB and Grocery TV research, marketers increasingly recognize in-store retail media as a full-funnel channel, yet 43% admit they are underutilizing it — signaling a tactical gap between awareness and execution.\nHere's the cool part — the lever almost everyone misses (and you don't have to): contact your grocery retail partners (Whole Foods, Kroger, Sprouts, regional chains) and ask for a 4-week trial: run a small POS display with a QR code linking to a discount or product education video. Measure the SKU's unit velocity during the test week vs. the prior year same week. If velocity lifts 15% or higher, lock in a 12-week placement and test a different messaging angle (sustainability, how-to, testimonial) every 4 weeks. Most brands skip this because they think in-store media is owned by the retailer; it's not — it's a buyable, measurable channel you can test on a $1,000-$2,000 monthly budget.\nWhat that means for you: contact your grocery retail partners (Whole Foods, Kroger, Sprouts, regional chains) and ask for a 4-week trial: run a small POS display with a QR code linking to a discount or product education video. Measure the SKU's unit velocity during the test week vs. the prior year same week. If velocity lifts 15% or higher, lock in a 12-week placement and test a different messaging angle (sustainability, how-to, testimonial) every 4 weeks. Most brands skip this because they think in-store media is owned by the retailer; it's not — it's a buyable, measurable channel you can test on a $1,000-$2,000 monthly budget.\nIf you make, sell, or gift anything with your name on it — this is yours to run. You can do this.\n(Real, not theory — Supermarket News: https://www.supermarketnews.com/retail-media/almost-half-of-grocers-are-underutilizing-retail-media-study.)\n———\nOr — want it built FOR you? Your logo, your products, your own private room, priced and ready, in about five minutes. That's literally what we do →\nhttps://www.pops4.com/vip?utm_source=substack&utm_medium=newsletter&utm_campaign=stash",
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}