{
  "slug": "kantar-retail-media-and-social-commerce-2026-09-29t06-7",
  "company": "Kantar / Retail Media and Social Commerce",
  "headline": "Retail media networks driving growth beyond conversion metrics, per Kantar research.",
  "topic": "{Stash Edge — Community Play}",
  "source_name": "Kantar",
  "source_url": "https://news.google.com/rss/articles/CBMisgFBVV95cUxPdUNtaFJINFlSY0JyNVE4c2lmcTNncGNIcTItOUZFVUdHUjVfVGl2ZWhYWENZd0RIVThsa0xadHRXUmRuWFNRM1pWZnNJVXl6bU1LamtVWjJqSElIUm03Nm40TzJxQXFSendNUUhhb01IU1FQcE1wcXFhM0JFREJ2eklsR3R1T3hhQXc1eFJfUm9LRExaNmQyM2xDRGphUllCM2lrOUFCVWU2Ung0bS02Q3pB?oc=5",
  "landing": "https://pops4-stash-edge.billing-010.workers.dev/articles/kantar-retail-media-and-social-commerce-2026-09-29t06-7",
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      "label": "LinkedIn · Jenny",
      "body": "{Stash Edge — Community Play}\n◆ PAPER · Retail media expanding to retention and brand metrics · Kantar / Retail Media and Social Commerce\n\nRetail media networks driving growth beyond conversion metrics, per Kantar research.\n\nRetail media started as a way for retailers to monetize traffic. It's becoming a retention tool for brands. That shift means brands with higher margins or lower acquisition costs can justify investment even if first-purchase ROAS is below 2:1, because the repeat rate math works. That's table stakes for 2026.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/li/kantar-retail-media-and-social-commerce-2026-09-29t06-7\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/li/kantar-retail-media-and-social-commerce-2026-09-29t06-7\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/li/kantar-retail-media-and-social-commerce-2026-09-29t06-7",
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      "alt_label": "HakoShikin agency",
      "alt_body": "{Stash Edge — Community Play}\n◆ PAPER · Retail media expanding to retention and brand metrics · Kantar / Retail Media and Social Commerce\n\nRetail media networks driving growth beyond conversion metrics, per Kantar research.\n\nRetail media started as a way for retailers to monetize traffic. It's becoming a retention tool for brands. That shift means brands with higher margins or lower acquisition costs can justify investment even if first-purchase ROAS is below 2:1, because the repeat rate math works. That's table stakes for 2026.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/lh/kantar-retail-media-and-social-commerce-2026-09-29t06-7\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/lh/kantar-retail-media-and-social-commerce-2026-09-29t06-7\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/lh/kantar-retail-media-and-social-commerce-2026-09-29t06-7",
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      "body": "{Stash Edge — Community Play}\n◆ PAPER · Retail media expanding to retention and brand metrics · Kantar / Retail Media and Social Commerce\n\nRetail media networks driving g…\n\nMy Stash Take →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/bs/kantar-retail-media-and-social-commerce-2026-09-29t06-7",
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    "substack": {
      "label": "Substack · Fending",
      "title": "Retail media networks driving growth beyond conversion metrics, per Kantar research.",
      "body": "✍️ YOUR NOTE — write 2–3 lines to ONE person so they feel: \"this is about me… I could actually do this… I could make money from this.\" Energize them, make it yours. (This is the part that gets the opens.)\n[ your take… ]\n———\nHere is a real one you can run this week 👇\nKantar research indicates that retail media and social commerce platforms are expanding their measurable impact beyond conversion to include retention and brand-building outcomes, per Kantar.\nHere's the cool part — the lever almost everyone misses (and you don't have to): retail media is no longer a pure performance channel. If your brand has margins to support it, use retail media to measure repeat rate and basket size lift, not just first-time purchase. Pull your retail media platform data by cohort: first-time buyers exposed to your ads vs. not exposed. Track their repeat rate 30, 60, and 90 days out. If repeat rate lifts by 3%+, you have a retention case that justifies higher CPMs. This week: audit your retail media dashboard. If you are only tracking ROAS, add a cohort analysis column for repeat rate. Most platforms now support this natively.\nWhat that means for you: Retail media started as a way for retailers to monetize traffic. It's becoming a retention tool for brands. That shift means brands with higher margins or lower acquisition costs can justify investment even if first-purchase ROAS is below 2:1, because the repeat rate math works. That's table stakes for 2026.\nIf you make, sell, or gift anything with your name on it — this is yours to run. You can do this.\n(Real, not theory — Kantar: https://news.google.com/rss/articles/CBMisgFBVV95cUxPdUNtaFJINFlSY0JyNVE4c2lmcTNncGNIcTItOUZFVUdHUjVfVGl2ZWhYWENZd0RIVThsa0xadHRXUmRuWFNRM1pWZnNJVXl6bU1LamtVWjJqSElIUm03Nm40TzJxQXFSendNUUhhb01IU1FQcE1wcXFhM0JFREJ2eklsR3R1T3hhQXc1eFJfUm9LRExaNmQyM2xDRGphUllCM2lrOUFCVWU2Ung0bS02Q3pB?oc=5.)\n———\nOr — want it built FOR you? Your logo, your products, your own private room, priced and ready, in about five minutes. That's literally what we do →\nhttps://www.pops4.com/vip?utm_source=substack&utm_medium=newsletter&utm_campaign=stash",
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