{
  "slug": "keep-converting-2026-09-18t03-2",
  "company": "Keep Converting",
  "headline": "E-commerce conversion software raised $2M pre-seed to lift checkout completion rates.",
  "topic": "{Stash Edge — Pricing Play}",
  "source_name": "Voice of Alexandria",
  "source_url": "https://news.google.com/rss/articles/CBMioAJBVV95cUxPM2F2dmR4SFVPaFFsZTlfczdzeTNGZzZOVzZiTW9qUFBYb254S25LcGxmVkFRaEdzMU8yZEtkeHBXMkdyOGY1Q0FzbEZEem9IYk13VkU1ME5oczVQTnZMdGFvNEcxOWtqbUU2RzhsdlNtVXYyd0F0VVRtV2lPaWVNdmFNWklVQVdneEtVS3FvUFNxWG5Ld1FlLUp6YnFTTjdOYUNsRFZsNENTOWdhSDVGMGI2NlhwTHF5b1ZvRDZCSlJFRmFNY2pBbGNHR1A0NTJJUG81VXVVOEtLYW9zbkVVLU80cXhmeWlfc3FDRE9iVlltT081NkpSVjdTWlFaT3licU9BMXlyNl9hQzBJVEhIY0JFQ0RFNmF0RlRueGU3N1M",
  "landing": "https://pops4-stash-edge.billing-010.workers.dev/articles/keep-converting-2026-09-18t03-2",
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      "label": "LinkedIn · Jenny",
      "body": "{Stash Edge — Pricing Play}\n◆ PLATINUM · Conversion-rate optimization funding · Keep Converting\n\nE-commerce conversion software raised $2M pre-seed to lift checkout completion rates.\n\nCheckout is where most people look at shipping cost and walk. Nobody talks about it because it's not shiny—no influencer content, no TikTok virality. But it's where your highest-intent customers either buy or leave. Keep Converting's $2M says checkout optimization is worth paying for. If you're running an e-commerce brand and your checkout still requires creating an account before checkout, you're costing yourself money every single day. This week: audit your checkout. Count the fields. Time yourself buying. Then look at your cart abandonment rate. If it's over 70%, checkout is your problem, not traffic.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/li/keep-converting-2026-09-18t03-2\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/li/keep-converting-2026-09-18t03-2\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/li/keep-converting-2026-09-18t03-2",
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      "alt_body": "{Stash Edge — Pricing Play}\n◆ PLATINUM · Conversion-rate optimization funding · Keep Converting\n\nE-commerce conversion software raised $2M pre-seed to lift checkout completion rates.\n\nCheckout is where most people look at shipping cost and walk. Nobody talks about it because it's not shiny—no influencer content, no TikTok virality. But it's where your highest-intent customers either buy or leave. Keep Converting's $2M says checkout optimization is worth paying for. If you're running an e-commerce brand and your checkout still requires creating an account before checkout, you're costing yourself money every single day. This week: audit your checkout. Count the fields. Time yourself buying. Then look at your cart abandonment rate. If it's over 70%, checkout is your problem, not traffic.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/lh/keep-converting-2026-09-18t03-2\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/lh/keep-converting-2026-09-18t03-2\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/lh/keep-converting-2026-09-18t03-2",
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      "body": "{Stash Edge — Pricing Play}\n◆ PLATINUM · Conversion-rate optimization funding · Keep Converting\n\nE-commerce conversion software raised $2M pre-seed to lift checkout completion rates.\n\nMy Stash Take →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/bs/keep-converting-2026-09-18t03-2",
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    "substack": {
      "label": "Substack · Fending",
      "title": "E-commerce conversion software raised $2M pre-seed to lift checkout completion rates.",
      "body": "✍️ YOUR NOTE — write 2–3 lines to ONE person so they feel: \"this is about me… I could actually do this… I could make money from this.\" Energize them, make it yours. (This is the part that gets the opens.)\n[ your take… ]\n———\nHere is a real one you can run this week 👇\nKeep Converting exited stealth with $2M in pre-seed funding, focused on reducing cart abandonment and lifting conversion rates for e-commerce brands, per Voice of Alexandria.\nHere's the cool part — the lever almost everyone misses (and you don't have to): checkout friction is where most cart abandonment lives, and most brands ignore it because it feels technical. Keep Converting's raise proves brands will fund work that increase conversion by even 1-3%. If you're a product brand and your checkout feels clunky, you're leaving 15-25% of revenue on the table. Test one: simplify your checkout to one page, remove every optional field, and offer a guest option that doesn't require an account. Track abandonment rate before and after. If you're selling in volume, even a 2% lift pays for a conversion consultant in two weeks.\nWhat that means for you: Checkout is where most people look at shipping cost and walk. Nobody talks about it because it's not shiny—no influencer content, no TikTok virality. But it's where your highest-intent customers either buy or leave. Keep Converting's $2M says checkout optimization is worth paying for. If you're running an e-commerce brand and your checkout still requires creating an account before checkout, you're costing yourself money every single day. This week: audit your checkout. Count the fields. Time yourself buying. Then look at your cart abandonment rate. If it's over 70%, checkout is your problem, not traffic.\nIf you make, sell, or gift anything with your name on it — this is yours to run. You can do this.\n(Real, not theory — Voice of Alexandria: https://news.google.com/rss/articles/CBMioAJBVV95cUxPM2F2dmR4SFVPaFFsZTlfczdzeTNGZzZOVzZiTW9qUFBYb254S25LcGxmVkFRaEdzMU8yZEtkeHBXMkdyOGY1Q0FzbEZEem9IYk13VkU1ME5oczVQTnZMdGFvNEcxOWtqbUU2RzhsdlNtVXYyd0F0VVRtV2lPaWVNdmFNWklVQVdneEtVS3FvUFNxWG5Ld1FlLUp6YnFTTjdOYUNsRFZsNENTOWdhSDVGMGI2NlhwTHF5b1ZvRDZCSlJFRmFNY2pBbGNHR1A0NTJJUG81VXVVOEtLYW9zbkVVLU80cXhmeWlfc3FDRE9iVlltT081NkpSVjdTWlFaT3licU9BMXlyNl9hQzBJVEhIY0JFQ0RFNmF0RlRueGU3N1M.)\n———\nOr — want it built FOR you? Your logo, your products, your own private room, priced and ready, in about five minutes. That's literally what we do →\nhttps://www.pops4.com/vip?utm_source=substack&utm_medium=newsletter&utm_campaign=stash",
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