{
  "slug": "morning-consult-benchmark-data-2026-09-26t06-5",
  "company": "Morning Consult (Benchmark Data)",
  "headline": "Only 14% of brands saw growth in purchasing intent in 2026.",
  "topic": "{Stash Edge — Pricing Play}",
  "source_name": "Yahoo Small Business / Morning Consult",
  "source_url": "https://finance.yahoo.com/small-business/articles/fastest-growing-food-beverage-brands-110400901.html",
  "landing": "https://pops4-stash-edge.billing-010.workers.dev/articles/morning-consult-benchmark-data-2026-09-26t06-5",
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      "body": "{Stash Edge — Pricing Play}\n◆ STEEL · CPG market contraction; legacy brands outpacing emerging brands · Morning Consult (Benchmark Data)\n\nOnly 14% of brands saw growth in purchasing intent in 2026.\n\nThis is the hardest data to sit with: most brands are losing. But it also tells you where to place your bet. If you're small and emerging, do not spend on brand awareness campaigns. Spend on being the easiest choice in one specific retailer or one specific use case. Availability and price beat intent every time when the category is contracting.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/li/morning-consult-benchmark-data-2026-09-26t06-5\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/li/morning-consult-benchmark-data-2026-09-26t06-5\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/li/morning-consult-benchmark-data-2026-09-26t06-5",
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      "alt_body": "{Stash Edge — Pricing Play}\n◆ STEEL · CPG market contraction; legacy brands outpacing emerging brands · Morning Consult (Benchmark Data)\n\nOnly 14% of brands saw growth in purchasing intent in 2026.\n\nThis is the hardest data to sit with: most brands are losing. But it also tells you where to place your bet. If you're small and emerging, do not spend on brand awareness campaigns. Spend on being the easiest choice in one specific retailer or one specific use case. Availability and price beat intent every time when the category is contracting.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/lh/morning-consult-benchmark-data-2026-09-26t06-5\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/lh/morning-consult-benchmark-data-2026-09-26t06-5\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/lh/morning-consult-benchmark-data-2026-09-26t06-5",
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      "body": "{Stash Edge — Pricing Play}\n◆ STEEL · CPG market contraction; legacy brands outpacing emerging brands · Morning Consult (Benchmark Data)\n\nOnly 14% of brands saw growth in purchasi…\n\nMy Stash Take →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/bs/morning-consult-benchmark-data-2026-09-26t06-5",
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    "substack": {
      "label": "Substack · Fending",
      "title": "Only 14% of brands saw growth in purchasing intent in 2026.",
      "body": "✍️ YOUR NOTE — write 2–3 lines to ONE person so they feel: \"this is about me… I could actually do this… I could make money from this.\" Energize them, make it yours. (This is the part that gets the opens.)\n[ your take… ]\n———\nHere is a real one you can run this week 👇\nMorning Consult's tracking shows that only 14% of food and beverage brands recorded growth in purchasing intent among consumers, with legacy players capturing the majority of gains, per Yahoo Small Business.\nHere's the cool part — the lever almost everyone misses (and you don't have to): if 86% of brands are not growing in intent, the category is being won on price and availability, not innovation. The play for an emerging brand is not to compete on intent — too expensive. Instead, own a sub-category or a specific retailer so completely that you become synonymous with it. Become the default for that place or that use case. Intent does not matter if you're the only option on that shelf at that price.\nWhat that means for you: This is the hardest data to sit with: most brands are losing. But it also tells you where to place your bet. If you're small and emerging, do not spend on brand awareness campaigns. Spend on being the easiest choice in one specific retailer or one specific use case. Availability and price beat intent every time when the category is contracting.\nIf you make, sell, or gift anything with your name on it — this is yours to run. You can do this.\n(Real, not theory — Yahoo Small Business / Morning Consult: https://finance.yahoo.com/small-business/articles/fastest-growing-food-beverage-brands-110400901.html.)\n———\nOr — want it built FOR you? Your logo, your products, your own private room, priced and ready, in about five minutes. That's literally what we do →\nhttps://www.pops4.com/vip?utm_source=substack&utm_medium=newsletter&utm_campaign=stash",
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