{
  "slug": "on-2026-09-23t00-2",
  "company": "On",
  "headline": "Athletic brand targets sales nearly double by 2029 in crowded market.",
  "topic": "{Stash Edge — Pricing Play}",
  "source_name": "Retail Dive",
  "source_url": "https://www.retaildive.com/news/on-growth-sales-targets-challenging-athletics-market/831021/",
  "landing": "https://pops4-stash-edge.billing-010.workers.dev/articles/on-2026-09-23t00-2",
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      "body": "{Stash Edge — Pricing Play}\n◆ PLATINUM · Aggressive sales growth forecast · On\n\nAthletic brand targets sales nearly double by 2029 in crowded market.\n\nOn is doing what math demands: if volume is harder to come by, the only way to double is to make more per unit. They are public about the harder market — that is honest. And they are still doubling. That tells you margin or mix is moving, not hype. The play is not to outrun the market; it is to out-margin it.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/li/on-2026-09-23t00-2\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/li/on-2026-09-23t00-2\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/li/on-2026-09-23t00-2",
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      "alt_body": "{Stash Edge — Pricing Play}\n◆ PLATINUM · Aggressive sales growth forecast · On\n\nAthletic brand targets sales nearly double by 2029 in crowded market.\n\nOn is doing what math demands: if volume is harder to come by, the only way to double is to make more per unit. They are public about the harder market — that is honest. And they are still doubling. That tells you margin or mix is moving, not hype. The play is not to outrun the market; it is to out-margin it.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/lh/on-2026-09-23t00-2\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/lh/on-2026-09-23t00-2\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/lh/on-2026-09-23t00-2",
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      "body": "{Stash Edge — Pricing Play}\n◆ PLATINUM · Aggressive sales growth forecast · On\n\nAthletic brand targets sales nearly double by 2029 in crowded market.\n\nMy Stash Take →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/bs/on-2026-09-23t00-2",
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    "substack": {
      "label": "Substack · Fending",
      "title": "Athletic brand targets sales nearly double by 2029 in crowded market.",
      "body": "✍️ YOUR NOTE — write 2–3 lines to ONE person so they feel: \"this is about me… I could actually do this… I could make money from this.\" Energize them, make it yours. (This is the part that gets the opens.)\n[ your take… ]\n———\nHere is a real one you can run this week 👇\nOn announced plans to nearly double sales by 2029 despite describing the athletics market as 'far more challenging,' per Retail Dive.\nHere's the cool part — the lever almost everyone misses (and you don't have to): when a brand says the market is harder but grows anyway, ask what changed — not in the market, but in their product strategy or price strategy. On is betting that doubling sales in a harder market means selling fewer units at higher price points, or shifting mix to higher-margin products. Do not announce expansion targets in tough markets unless your unit economics have moved. Run your own math: if the market is harder, your growth must come from price or mix, not traffic. Test both.\nWhat that means for you: On is doing what math demands: if volume is harder to come by, the only way to double is to make more per unit. They are public about the harder market — that is honest. And they are still doubling. That tells you margin or mix is moving, not hype. The play is not to outrun the market; it is to out-margin it.\nIf you make, sell, or gift anything with your name on it — this is yours to run. You can do this.\n(Real, not theory — Retail Dive: https://www.retaildive.com/news/on-growth-sales-targets-challenging-athletics-market/831021/.)\n———\nOr — want it built FOR you? Your logo, your products, your own private room, priced and ready, in about five minutes. That's literally what we do →\nhttps://www.pops4.com/vip?utm_source=substack&utm_medium=newsletter&utm_campaign=stash",
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