{
  "slug": "on-holding-2026-09-17t00-6",
  "company": "On Holding",
  "headline": "DTC growth strengthens premium business model.",
  "topic": "{Stash Edge — Distribution Play}",
  "source_name": "TradingView",
  "source_url": "https://news.google.com/rss/articles/CBMiugFBVV95cUxORFZ5YkdyZlQ3TjQ4SklaLUphMXRmb3RrQkhCWGl4MHNtNy04Wl9DUGdEaGd5RjVTS1RDcDhhcUlJRTRMekMwN1JkQTY0ZTlfQ1",
  "landing": "https://pops4-stash-edge.billing-010.workers.dev/articles/on-holding-2026-09-17t00-6",
  "channels": {
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      "label": "LinkedIn · Jenny",
      "body": "{Stash Edge — Distribution Play}\n◆ GRAPHITE · Direct-to-consumer channel expansion · On Holding\n\nDTC growth strengthens premium business model.\n\nOn Holding is a technical brand, not a luxury brand, but they are pricing and distributing like a luxury brand. The move is to protect margin in DTC and use retail for reach, not profit.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/li/on-holding-2026-09-17t00-6\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/li/on-holding-2026-09-17t00-6\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/li/on-holding-2026-09-17t00-6",
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      "alt_label": "HakoShikin agency",
      "alt_body": "{Stash Edge — Distribution Play}\n◆ GRAPHITE · Direct-to-consumer channel expansion · On Holding\n\nDTC growth strengthens premium business model.\n\nOn Holding is a technical brand, not a luxury brand, but they are pricing and distributing like a luxury brand. The move is to protect margin in DTC and use retail for reach, not profit.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/lh/on-holding-2026-09-17t00-6\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/lh/on-holding-2026-09-17t00-6\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/lh/on-holding-2026-09-17t00-6",
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      "label": "Bluesky",
      "body": "{Stash Edge — Distribution Play}\n◆ GRAPHITE · Direct-to-consumer channel expansion · On Holding\n\nDTC growth strengthens premium business model.\n\nMy Stash Take →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/bs/on-holding-2026-09-17t00-6",
      "chars": 243,
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    "substack": {
      "label": "Substack · Fending",
      "title": "DTC growth strengthens premium business model.",
      "body": "✍️ YOUR NOTE — write 2–3 lines to ONE person so they feel: \"this is about me… I could actually do this… I could make money from this.\" Energize them, make it yours. (This is the part that gets the opens.)\n[ your take… ]\n———\nHere is a real one you can run this week 👇\nOn Holding leveraged DTC growth to reinforce its premium positioning and unit economics, per TradingView, showing how a running brand can use direct channels to protect margin.\nHere's the cool part — the lever almost everyone misses (and you don't have to): DTC is not a customer acquisition channel — it is a margin preservation tool. If you are premium, you cannot let wholesale buyers discount your product or control your brand story. Use DTC to own the full-price customer, the brand narrative, and the margin. Wholesale then becomes a way to reach price-conscious customers without cannibalizing your direct business. Measure DTC margin vs. wholesale margin and feed the channel that pays better.\nWhat that means for you: On Holding is a technical brand, not a luxury brand, but they are pricing and distributing like a luxury brand. The move is to protect margin in DTC and use retail for reach, not profit.\nIf you make, sell, or gift anything with your name on it — this is yours to run. You can do this.\n(Real, not theory — TradingView: https://news.google.com/rss/articles/CBMiugFBVV95cUxORFZ5YkdyZlQ3TjQ4SklaLUphMXRmb3RrQkhCWGl4MHNtNy04Wl9DUGdEaGd5RjVTS1RDcDhhcUlJRTRMekMwN1JkQTY0ZTlfQ1.)\n———\nOr — want it built FOR you? Your logo, your products, your own private room, priced and ready, in about five minutes. That's literally what we do →\nhttps://www.pops4.com/vip?utm_source=substack&utm_medium=newsletter&utm_campaign=stash",
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}