{
  "slug": "on-holding-2026-09-17t12-6",
  "company": "On Holding",
  "headline": "DTC growth strengthens premium business model, per TradingView.",
  "topic": "{Stash Edge — Pricing Play}",
  "source_name": "TradingView",
  "source_url": "https://news.google.com/rss/articles/CBMiugFBVV95cUxORFZ5YkdyZlQ3TjQ4SklaLUphMXRmb3RrQkhCWGl4MHNtNy04Wl9DUGdEaGd5RjVTS1RDcDhhcUlJRTRMekMwN1JkQTY0ZTlfQ1RLUS1aV182ajVGYk9pSEVLVUxJaC1jUS1RU0xjVUdJeEwxOVpKQVVfTlpTT2E2QW4wcllTWXJZQUZtQ2l1OHFoVVZhYlZfaHY5SEVaWGFWRjJ1OXBKLVowVlBZd0ppSlpIeHBDcGpIMnc?oc=5",
  "landing": "https://pops4-stash-edge.billing-010.workers.dev/articles/on-holding-2026-09-17t12-6",
  "channels": {
    "linkedin": {
      "label": "LinkedIn · Jenny",
      "body": "{Stash Edge — Pricing Play}\n◆ GRAPHITE · Direct-to-consumer as margin amplifier · On Holding\n\nDTC growth strengthens premium business model, per TradingView.\n\nOn Holding's move is a masterclass in vertical integration without the capital spend of owning retail. They sell through department stores and run DTC in parallel. The DTC customers pay full price; the wholesale customers pay 50-60 cents on the dollar. Over time, the data flows back from DTC, and they make better decisions about what to put in wholesale. If you're a product brand with any premium positioning, running DTC and wholesale as separate channels — with different pricing and inventory — is not cannibalizing; it's channel segmentation. Do it now.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/li/on-holding-2026-09-17t12-6\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/li/on-holding-2026-09-17t12-6\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/li/on-holding-2026-09-17t12-6",
      "chars": 1119,
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      "alt_label": "HakoShikin agency",
      "alt_body": "{Stash Edge — Pricing Play}\n◆ GRAPHITE · Direct-to-consumer as margin amplifier · On Holding\n\nDTC growth strengthens premium business model, per TradingView.\n\nOn Holding's move is a masterclass in vertical integration without the capital spend of owning retail. They sell through department stores and run DTC in parallel. The DTC customers pay full price; the wholesale customers pay 50-60 cents on the dollar. Over time, the data flows back from DTC, and they make better decisions about what to put in wholesale. If you're a product brand with any premium positioning, running DTC and wholesale as separate channels — with different pricing and inventory — is not cannibalizing; it's channel segmentation. Do it now.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/lh/on-holding-2026-09-17t12-6\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/lh/on-holding-2026-09-17t12-6\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/lh/on-holding-2026-09-17t12-6",
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      "body": "{Stash Edge — Pricing Play}\n◆ GRAPHITE · Direct-to-consumer as margin amplifier · On Holding\n\nDTC growth strengthens premium business model, per TradingView.\n\nMy Stash Take →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/bs/on-holding-2026-09-17t12-6",
      "chars": 257,
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    "substack": {
      "label": "Substack · Fending",
      "title": "DTC growth strengthens premium business model, per TradingView.",
      "body": "✍️ YOUR NOTE — write 2–3 lines to ONE person so they feel: \"this is about me… I could actually do this… I could make money from this.\" Energize them, make it yours. (This is the part that gets the opens.)\n[ your take… ]\n———\nHere is a real one you can run this week 👇\nOn Holding's DTC growth has fortified its premium positioning and unit economics, per TradingView reporting.\nHere's the cool part — the lever almost everyone misses (and you don't have to): premium brands use DTC to control pricing and narrative. On Holding's move is not about volume — it's about margin and brand authority. If you sell a product with a defensible story (Swiss engineering, sustainable materials, proprietary tech) and your wholesale margin is below 40%, your DTC channel is undervalued. Set up a dedicated DTC team, run it as a separate P&L, and don't let wholesale discounting bleed into your owned channel. If your DTC sits at 60% margin and wholesale at 35%, the math is clear: push volume toward DTC and use wholesale as a volume valve, not a growth engine.\nWhat that means for you: On Holding's move is a masterclass in vertical integration without the capital spend of owning retail. They sell through department stores and run DTC in parallel. The DTC customers pay full price; the wholesale customers pay 50-60 cents on the dollar. Over time, the data flows back from DTC, and they make better decisions about what to put in wholesale. If you're a product brand with any premium positioning, running DTC and wholesale as separate channels — with different pricing and inventory — is not cannibalizing; it's channel segmentation. Do it now.\nIf you make, sell, or gift anything with your name on it — this is yours to run. You can do this.\n(Real, not theory — TradingView: https://news.google.com/rss/articles/CBMiugFBVV95cUxORFZ5YkdyZlQ3TjQ4SklaLUphMXRmb3RrQkhCWGl4MHNtNy04Wl9DUGdEaGd5RjVTS1RDcDhhcUlJRTRMekMwN1JkQTY0ZTlfQ1RLUS1aV182ajVGYk9pSEVLVUxJaC1jUS1RU0xjVUdJeEwxOVpKQVVfTlpTT2E2QW4wcllTWXJZQUZtQ2l1OHFoVVZhYlZfaHY5SEVaWGFWRjJ1OXBKLVowVlBZd0ppSlpIeHBDcGpIMnc?oc=5.)\n———\nOr — want it built FOR you? Your logo, your products, your own private room, priced and ready, in about five minutes. That's literally what we do →\nhttps://www.pops4.com/vip?utm_source=substack&utm_medium=newsletter&utm_campaign=stash",
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}