{
  "slug": "on-holding-2026-09-17t21-2",
  "company": "On Holding",
  "headline": "DTC channel strategy lifted profit margins in 2026 outlook.",
  "topic": "{Stash Edge — Distribution Play}",
  "source_name": "The Motley Fool",
  "source_url": "https://news.google.com/rss/articles/CBMixAFBVV95cUxNR1JWemxyZVZPTUMyWWN2RnpsNnByT0FuZi10ODdjMVlpR19SRzNILWpIdFg0bURtX3oxekU2VmtJd1VoVi1zeWx6eXhhLUthM1",
  "landing": "https://pops4-stash-edge.billing-010.workers.dev/articles/on-holding-2026-09-17t21-2",
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      "body": "{Stash Edge — Distribution Play}\n◆ PLATINUM · DTC-driven margin expansion · On Holding\n\nDTC channel strategy lifted profit margins in 2026 outlook.\n\nThe oldest move in the physical-product playbook, done right. On is saying: wholesale gets us shelf space and credibility. DTC gets us profit. Most brands choose one. On chose both—one as a billboard, the other as the bank account. Test it: run a discount code for wholesale retailers' customers and measure the DTC conversion. If it works, scale it.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/li/on-holding-2026-09-17t21-2\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/li/on-holding-2026-09-17t21-2\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/li/on-holding-2026-09-17t21-2",
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      "alt_body": "{Stash Edge — Distribution Play}\n◆ PLATINUM · DTC-driven margin expansion · On Holding\n\nDTC channel strategy lifted profit margins in 2026 outlook.\n\nThe oldest move in the physical-product playbook, done right. On is saying: wholesale gets us shelf space and credibility. DTC gets us profit. Most brands choose one. On chose both—one as a billboard, the other as the bank account. Test it: run a discount code for wholesale retailers' customers and measure the DTC conversion. If it works, scale it.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/lh/on-holding-2026-09-17t21-2\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/lh/on-holding-2026-09-17t21-2\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/lh/on-holding-2026-09-17t21-2",
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      "body": "{Stash Edge — Distribution Play}\n◆ PLATINUM · DTC-driven margin expansion · On Holding\n\nDTC channel strategy lifted profit margins in 2026 outlook.\n\nMy Stash Take →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/bs/on-holding-2026-09-17t21-2",
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    "substack": {
      "label": "Substack · Fending",
      "title": "DTC channel strategy lifted profit margins in 2026 outlook.",
      "body": "✍️ YOUR NOTE — write 2–3 lines to ONE person so they feel: \"this is about me… I could actually do this… I could make money from this.\" Energize them, make it yours. (This is the part that gets the opens.)\n[ your take… ]\n———\nHere is a real one you can run this week 👇\nThe Motley Fool reported On Holding is steering profit growth through its direct-to-consumer channel, which carries higher margins than wholesale distribution.\nHere's the cool part — the lever almost everyone misses (and you don't have to): wholesale moves volume fast but eats 40–50% of the margin. DTC is slower to scale but the profit sits in your account. On Holding is using its brand and retail partnerships as feeder channels and converting that traffic to owned channels. If you have wholesale velocity right now, run the math: what's your margin on a wholesale order versus a direct customer? Build a DTC funnel specifically for wholesale customers who land on your site. Use wholesale as a customer acquisition source, not your primary profit center.\nWhat that means for you: The oldest move in the physical-product playbook, done right. On is saying: wholesale gets us shelf space and credibility. DTC gets us profit. Most brands choose one. On chose both—one as a billboard, the other as the bank account. Test it: run a discount code for wholesale retailers' customers and measure the DTC conversion. If it works, scale it.\nIf you make, sell, or gift anything with your name on it — this is yours to run. You can do this.\n(Real, not theory — The Motley Fool: https://news.google.com/rss/articles/CBMixAFBVV95cUxNR1JWemxyZVZPTUMyWWN2RnpsNnByT0FuZi10ODdjMVlpR19SRzNILWpIdFg0bURtX3oxekU2VmtJd1VoVi1zeWx6eXhhLUthM1.)\n———\nOr — want it built FOR you? Your logo, your products, your own private room, priced and ready, in about five minutes. That's literally what we do →\nhttps://www.pops4.com/vip?utm_source=substack&utm_medium=newsletter&utm_campaign=stash",
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