{
  "slug": "on-holding-2026-09-25t21-3",
  "company": "On Holding",
  "headline": "On Holding boosts 2026 guidance with premium brand playbook.",
  "topic": "{Stash Edge — Pricing Play}",
  "source_name": "SGB Media Online",
  "source_url": "https://news.google.com/rss/articles/CBMiqwFBVV95cUxNNXFybWdkTVA1WDJFQTZvcmV4cHdvYm8zSG5sMFBwdHJRUFVtOXo5djRqTkhKUWl1anlvcFNmQUZISXFRdVUzNG9jRGdtbVpUNTVOOGREclkyYTdIWjZsNVNnbUt4blJmOFAwcENKZVhiUVk5eC1HXzFQdC1DRTVFUGx5ZDdhbUU1UTJJdHc0a3VXdU1MYlp0ZDFhU3JIM3JVMEc0aDdQbjhIVnM?oc=5",
  "landing": "https://pops4-stash-edge.billing-010.workers.dev/articles/on-holding-2026-09-25t21-3",
  "channels": {
    "linkedin": {
      "label": "LinkedIn · Jenny",
      "body": "{Stash Edge — Pricing Play}\n◆ GOLD · Premium positioning strategy · On Holding\n\nOn Holding boosts 2026 guidance with premium brand playbook.\n\nOn Holding is saying: we can grow margin without growing units. That's the move most founders ignore because they're chasing 'hockey stick' revenue. But the person who pays attention to margin at scale wins longer. Premium doesn't mean luxury — it means clear, defensible positioning.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/li/on-holding-2026-09-25t21-3\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/li/on-holding-2026-09-25t21-3\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/li/on-holding-2026-09-25t21-3",
      "chars": 826,
      "limit": 3000,
      "alt_label": "HakoShikin agency",
      "alt_body": "{Stash Edge — Pricing Play}\n◆ GOLD · Premium positioning strategy · On Holding\n\nOn Holding boosts 2026 guidance with premium brand playbook.\n\nOn Holding is saying: we can grow margin without growing units. That's the move most founders ignore because they're chasing 'hockey stick' revenue. But the person who pays attention to margin at scale wins longer. Premium doesn't mean luxury — it means clear, defensible positioning.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/lh/on-holding-2026-09-25t21-3\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/lh/on-holding-2026-09-25t21-3\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/lh/on-holding-2026-09-25t21-3",
      "alt_chars": 826,
      "alt_limit": 3000
    },
    "bluesky": {
      "label": "Bluesky",
      "body": "{Stash Edge — Pricing Play}\n◆ GOLD · Premium positioning strategy · On Holding\n\nOn Holding boosts 2026 guidance with premium brand playbook.\n\nMy Stash Take →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/bs/on-holding-2026-09-25t21-3",
      "chars": 240,
      "limit": 300
    },
    "substack": {
      "label": "Substack · Fending",
      "title": "On Holding boosts 2026 guidance with premium brand playbook.",
      "body": "✍️ YOUR NOTE — write 2–3 lines to ONE person so they feel: \"this is about me… I could actually do this… I could make money from this.\" Energize them, make it yours. (This is the part that gets the opens.)\n[ your take… ]\n———\nHere is a real one you can run this week 👇\nOn Holding presented a new premium brand playbook and raised 2026 guidance, per SGB Media Online — signaling that margin expansion and brand positioning outpace volume growth.\nHere's the cool part — the lever almost everyone misses (and you don't have to): if you're in apparel or hardgoods, test a premium tier (20–30% higher price, same material cost) in a single product line first. Don't rebrand the whole company. Run it as a separate collection for 8 weeks. Measure the margin lift and repeat-customer premium vs. baseline. If the premium tier holds repeat rate AND lifts margin by 15% or more, expand the playbook to your next product line. On Holding proved the market will pay more for the right brand framing.\nWhat that means for you: On Holding is saying: we can grow margin without growing units. That's the move most founders ignore because they're chasing 'hockey stick' revenue. But the person who pays attention to margin at scale wins longer. Premium doesn't mean luxury — it means clear, defensible positioning.\nIf you make, sell, or gift anything with your name on it — this is yours to run. You can do this.\n(Real, not theory — SGB Media Online: https://news.google.com/rss/articles/CBMiqwFBVV95cUxNNXFybWdkTVA1WDJFQTZvcmV4cHdvYm8zSG5sMFBwdHJRUFVtOXo5djRqTkhKUWl1anlvcFNmQUZISXFRdVUzNG9jRGdtbVpUNTVOOGREclkyYTdIWjZsNVNnbUt4blJmOFAwcENKZVhiUVk5eC1HXzFQdC1DRTVFUGx5ZDdhbUU1UTJJdHc0a3VXdU1MYlp0ZDFhU3JIM3JVMEc0aDdQbjhIVnM?oc=5.)\n———\nOr — want it built FOR you? Your logo, your products, your own private room, priced and ready, in about five minutes. That's literally what we do →\nhttps://www.pops4.com/vip?utm_source=substack&utm_medium=newsletter&utm_campaign=stash",
      "chars": 1952,
      "limit": 0
    }
  }
}