{
  "slug": "on-holding-2026-09-26t21-4",
  "company": "On Holding",
  "headline": "On Holding boosts 2026 guidance with new premium brand playbook.",
  "topic": "{Stash Edge — Brand-Story Play}",
  "source_name": "SGB Media",
  "source_url": "https://news.google.com/rss/articles/CBMiqwFBVV95cUxNNXFybWdkTVA1WDJFQTZvcmV4cHdvYm8zSG5sMFBwdHJRUFVtOXo5djRqTkhKUWl1anlvcFNmQUZISXFRdVUzNG9jRGdtbVpUNTVOOGREclkyYTdIWjZsNVNnbUt4blJmOFAwcENKZVhiUVk5eC1HXzFQdC1DRTVFUGx5ZDdhbUU1UTJJdHc0a3VXdU1MYlp0ZDFhU3JIM3JVMEc0aDdQbjhIVnM?oc=5",
  "landing": "https://pops4-stash-edge.billing-010.workers.dev/articles/on-holding-2026-09-26t21-4",
  "channels": {
    "linkedin": {
      "label": "LinkedIn · Jenny",
      "body": "{Stash Edge — Brand-Story Play}\n◆ SILVER · Premium positioning strategy · On Holding\n\nOn Holding boosts 2026 guidance with new premium brand playbook.\n\nwhen a footwear or apparel brand raises guidance, it usually means ASP went up without volume falling proportionally. That happens when you stop selling the shoe and start selling the story. Run this test on your lowest-selling SKU this month: bundle it with a founder story, a local-made callout, or a supply-chain transparency note. Relaunch it at 20% higher price with the narrative. Measure volume and margin. Most brands find the sweet spot sits 10-15% above where they started, not the full 20%.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/li/on-holding-2026-09-26t21-4\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/li/on-holding-2026-09-26t21-4\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/li/on-holding-2026-09-26t21-4",
      "chars": 1053,
      "limit": 3000,
      "alt_label": "HakoShikin agency",
      "alt_body": "{Stash Edge — Brand-Story Play}\n◆ SILVER · Premium positioning strategy · On Holding\n\nOn Holding boosts 2026 guidance with new premium brand playbook.\n\nwhen a footwear or apparel brand raises guidance, it usually means ASP went up without volume falling proportionally. That happens when you stop selling the shoe and start selling the story. Run this test on your lowest-selling SKU this month: bundle it with a founder story, a local-made callout, or a supply-chain transparency note. Relaunch it at 20% higher price with the narrative. Measure volume and margin. Most brands find the sweet spot sits 10-15% above where they started, not the full 20%.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/lh/on-holding-2026-09-26t21-4\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/lh/on-holding-2026-09-26t21-4\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/lh/on-holding-2026-09-26t21-4",
      "alt_chars": 1053,
      "alt_limit": 3000
    },
    "bluesky": {
      "label": "Bluesky",
      "body": "{Stash Edge — Brand-Story Play}\n◆ SILVER · Premium positioning strategy · On Holding\n\nOn Holding boosts 2026 guidance with new premium brand playbook.\n\nMy Stash Take →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/bs/on-holding-2026-09-26t21-4",
      "chars": 250,
      "limit": 300
    },
    "substack": {
      "label": "Substack · Fending",
      "title": "On Holding boosts 2026 guidance with new premium brand playbook.",
      "body": "✍️ YOUR NOTE — write 2–3 lines to ONE person so they feel: \"this is about me… I could actually do this… I could make money from this.\" Energize them, make it yours. (This is the part that gets the opens.)\n[ your take… ]\n———\nHere is a real one you can run this week 👇\nPer SGB Media, On Holding presented a new brand premium playbook and raised 2026 guidance, indicating a successful shift toward high-margin, narrative-driven positioning within the athletic footwear category.\nHere's the cool part — the lever almost everyone misses (and you don't have to): when a footwear or apparel brand raises guidance, it usually means ASP went up without volume falling proportionally. That happens when you stop selling the shoe and start selling the story. Run this test on your lowest-selling SKU this month: bundle it with a founder story, a local-made callout, or a supply-chain transparency note. Relaunch it at 20% higher price with the narrative. Measure volume and margin. Most brands find the sweet spot sits 10-15% above where they started, not the full 20%.\nWhat that means for you: when a footwear or apparel brand raises guidance, it usually means ASP went up without volume falling proportionally. That happens when you stop selling the shoe and start selling the story. Run this test on your lowest-selling SKU this month: bundle it with a founder story, a local-made callout, or a supply-chain transparency note. Relaunch it at 20% higher price with the narrative. Measure volume and margin. Most brands find the sweet spot sits 10-15% above where they started, not the full 20%.\nIf you make, sell, or gift anything with your name on it — this is yours to run. You can do this.\n(Real, not theory — SGB Media: https://news.google.com/rss/articles/CBMiqwFBVV95cUxNNXFybWdkTVA1WDJFQTZvcmV4cHdvYm8zSG5sMFBwdHJRUFVtOXo5djRqTkhKUWl1anlvcFNmQUZISXFRdVUzNG9jRGdtbVpUNTVOOGREclkyYTdIWjZsNVNnbUt4blJmOFAwcENKZVhiUVk5eC1HXzFQdC1DRTVFUGx5ZDdhbUU1UTJJdHc0a3VXdU1MYlp0ZDFhU3JIM3JVMEc0aDdQbjhIVnM?oc=5.)\n———\nOr — want it built FOR you? Your logo, your products, your own private room, priced and ready, in about five minutes. That's literally what we do →\nhttps://www.pops4.com/vip?utm_source=substack&utm_medium=newsletter&utm_campaign=stash",
      "chars": 2234,
      "limit": 0
    }
  }
}