{
  "slug": "on-holding-2026-09-28t18-2",
  "company": "On Holding",
  "headline": "On Holding boosts 2026 guidance with new premium playbook.",
  "topic": "{Stash Edge — Pricing Play}",
  "source_name": "SGB Online",
  "source_url": "https://news.google.com/rss/articles/CBMiqwFBVV95cUxNNXFybWdkTVA1WDJFQTZvcmV4cHdvYm8zSG5sMFBwdHJRUFVtOXo5djRqTkhKUWl1anlvcFNmQUZISXFRdVUzNG9jRGdtbVpUNTVOOGREclkyYTdIWjZsNVNnbUt4blJmOFAwcENKZVhiUVk5eC1HXzFQdC1DRTVFUGx5ZDdhbUU1UTJJdHc0a3VXdU1MYlp0ZDFhU3JIM3JVMEc0aDdQbjhIVnM?oc=5",
  "landing": "https://pops4-stash-edge.billing-010.workers.dev/articles/on-holding-2026-09-28t18-2",
  "channels": {
    "linkedin": {
      "label": "LinkedIn · Jenny",
      "body": "{Stash Edge — Pricing Play}\n◆ PLATINUM · Premium product tier strategy · On Holding\n\nOn Holding boosts 2026 guidance with new premium playbook.\n\npremium lines don't cannibalize; they validate. When a brand launches a premium tier with a separate story (materials, technology, exclusivity), it signals to existing customers that the full line is worth more than they thought. The play: if you're in athletic or performance apparel, create a single-sku or limited capsule at 30-50% above your current ASP, market it as the 'lab version' or 'limited tech edition' of your core product, and use the margins to fund acquisition of mid-tier customers. The premium line becomes free marketing for the rest of your range.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/li/on-holding-2026-09-28t18-2\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/li/on-holding-2026-09-28t18-2\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/li/on-holding-2026-09-28t18-2",
      "chars": 1113,
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      "alt_label": "HakoShikin agency",
      "alt_body": "{Stash Edge — Pricing Play}\n◆ PLATINUM · Premium product tier strategy · On Holding\n\nOn Holding boosts 2026 guidance with new premium playbook.\n\npremium lines don't cannibalize; they validate. When a brand launches a premium tier with a separate story (materials, technology, exclusivity), it signals to existing customers that the full line is worth more than they thought. The play: if you're in athletic or performance apparel, create a single-sku or limited capsule at 30-50% above your current ASP, market it as the 'lab version' or 'limited tech edition' of your core product, and use the margins to fund acquisition of mid-tier customers. The premium line becomes free marketing for the rest of your range.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/lh/on-holding-2026-09-28t18-2\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/lh/on-holding-2026-09-28t18-2\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/lh/on-holding-2026-09-28t18-2",
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      "label": "Bluesky",
      "body": "{Stash Edge — Pricing Play}\n◆ PLATINUM · Premium product tier strategy · On Holding\n\nOn Holding boosts 2026 guidance with new premium playbook.\n\nMy Stash Take →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/bs/on-holding-2026-09-28t18-2",
      "chars": 243,
      "limit": 300
    },
    "substack": {
      "label": "Substack · Fending",
      "title": "On Holding boosts 2026 guidance with new premium playbook.",
      "body": "✍️ YOUR NOTE — write 2–3 lines to ONE person so they feel: \"this is about me… I could actually do this… I could make money from this.\" Energize them, make it yours. (This is the part that gets the opens.)\n[ your take… ]\n———\nHere is a real one you can run this week 👇\nOn Holding, the Swiss athletic footwear and apparel brand, presented a new premium product playbook and raised 2026 guidance as a result, per sgbonline.com.\nHere's the cool part — the lever almost everyone misses (and you don't have to): premium lines don't cannibalize; they validate. When a brand launches a premium tier with a separate story (materials, technology, exclusivity), it signals to existing customers that the full line is worth more than they thought. The play: if you're in athletic or performance apparel, create a single-sku or limited capsule at 30-50% above your current ASP, market it as the 'lab version' or 'limited tech edition' of your core product, and use the margins to fund acquisition of mid-tier customers. The premium line becomes free marketing for the rest of your range.\nWhat that means for you: premium lines don't cannibalize; they validate. When a brand launches a premium tier with a separate story (materials, technology, exclusivity), it signals to existing customers that the full line is worth more than they thought. The play: if you're in athletic or performance apparel, create a single-sku or limited capsule at 30-50% above your current ASP, market it as the 'lab version' or 'limited tech edition' of your core product, and use the margins to fund acquisition of mid-tier customers. The premium line becomes free marketing for the rest of your range.\nIf you make, sell, or gift anything with your name on it — this is yours to run. You can do this.\n(Real, not theory — SGB Online: https://news.google.com/rss/articles/CBMiqwFBVV95cUxNNXFybWdkTVA1WDJFQTZvcmV4cHdvYm8zSG5sMFBwdHJRUFVtOXo5djRqTkhKUWl1anlvcFNmQUZISXFRdVUzNG9jRGdtbVpUNTVOOGREclkyYTdIWjZsNVNnbUt4blJmOFAwcENKZVhiUVk5eC1HXzFQdC1DRTVFUGx5ZDdhbUU1UTJJdHc0a3VXdU1MYlp0ZDFhU3JIM3JVMEc0aDdQbjhIVnM?oc=5.)\n———\nOr — want it built FOR you? Your logo, your products, your own private room, priced and ready, in about five minutes. That's literally what we do →\nhttps://www.pops4.com/vip?utm_source=substack&utm_medium=newsletter&utm_campaign=stash",
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}