{
  "slug": "on-holding-2026-09-29t12-3",
  "company": "On Holding",
  "headline": "Premium footwear brand expands branded stores to deepen direct consumer relationships.",
  "topic": "{Stash Edge — Retail & Shelf Play}",
  "source_name": "es.tradingview.com",
  "source_url": "https://news.google.com/rss/articles/CBMiwgFBVV95cUxNZjQwejNsSTUwY3hoSE9ZUXlvMVNfWENSejh0S3J5ZW14NDluNVM1ZVB2dkRfaFFCWFEybkNaQW9nMG50Rm9mNE9FZkk3OWZUMmdrN2U4RkVCWXgwTlN2QURkNXZzUVp2M3Y4Um9mNW5GWWI0MFVQTWlydjhoYy01Y2FCRE4tdzkwMF9id2REMnNjTms2OXpPSndOdVhBTmdfNmJOdGh0WVBfZVBFNnI0RWk0VzY0d1BPNEJNbU1jTkNvUQ?oc=5",
  "landing": "https://pops4-stash-edge.billing-010.workers.dev/articles/on-holding-2026-09-29t12-3",
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    "linkedin": {
      "label": "LinkedIn · Jenny",
      "body": "{Stash Edge — Retail & Shelf Play}\n◆ GOLD · Direct retail expansion · On Holding\n\nPremium footwear brand expands branded stores to deepen direct consumer relationships.\n\nOn is not opening 50 flagship stores in primary markets. The expansion is targeted store density in secondary cities where running brand awareness is highest—trail towns, college cities, affluent suburbs. A brand with 5+ SKU depth and average order value above $120 can test this by opening 1-2 stores in a cluster (same metro, 2-3 miles apart) to test whether owned-door conversion exceeds wholesale margin. If one store in a town generates $50K monthly revenue and the store itself costs $8K/month in rent plus $5K in labor, the unit economics are proven. Scale to the next town.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/li/on-holding-2026-09-29t12-3\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/li/on-holding-2026-09-29t12-3\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/li/on-holding-2026-09-29t12-3",
      "chars": 1151,
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      "alt_label": "HakoShikin agency",
      "alt_body": "{Stash Edge — Retail & Shelf Play}\n◆ GOLD · Direct retail expansion · On Holding\n\nPremium footwear brand expands branded stores to deepen direct consumer relationships.\n\nOn is not opening 50 flagship stores in primary markets. The expansion is targeted store density in secondary cities where running brand awareness is highest—trail towns, college cities, affluent suburbs. A brand with 5+ SKU depth and average order value above $120 can test this by opening 1-2 stores in a cluster (same metro, 2-3 miles apart) to test whether owned-door conversion exceeds wholesale margin. If one store in a town generates $50K monthly revenue and the store itself costs $8K/month in rent plus $5K in labor, the unit economics are proven. Scale to the next town.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/lh/on-holding-2026-09-29t12-3\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/lh/on-holding-2026-09-29t12-3\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/lh/on-holding-2026-09-29t12-3",
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      "body": "{Stash Edge — Retail & Shelf Play}\n◆ GOLD · Direct retail expansion · On Holding\n\nPremium footwear brand expands branded stores to deepen direct consumer relationships.\n\nMy Stash Take →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/bs/on-holding-2026-09-29t12-3",
      "chars": 268,
      "limit": 300
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    "substack": {
      "label": "Substack · Fending",
      "title": "Premium footwear brand expands branded stores to deepen direct consumer relationships.",
      "body": "✍️ YOUR NOTE — write 2–3 lines to ONE person so they feel: \"this is about me… I could actually do this… I could make money from this.\" Energize them, make it yours. (This is the part that gets the opens.)\n[ your take… ]\n———\nHere is a real one you can run this week 👇\nOn Holding accelerated its premium store footprint to strengthen direct customer connections, per es.tradingview.com, shifting from wholesale-dependent to owned-door strategy.\nHere's the cool part — the lever almost everyone misses (and you don't have to): On is not opening 50 flagship stores in primary markets. The expansion is targeted store density in secondary cities where running brand awareness is highest—trail towns, college cities, affluent suburbs. A brand with 5+ SKU depth and average order value above $120 can test this by opening 1-2 stores in a cluster (same metro, 2-3 miles apart) to test whether owned-door conversion exceeds wholesale margin. If one store in a town generates $50K monthly revenue and the store itself costs $8K/month in rent plus $5K in labor, the unit economics are proven. Scale to the next town.\nWhat that means for you: On is not opening 50 flagship stores in primary markets. The expansion is targeted store density in secondary cities where running brand awareness is highest—trail towns, college cities, affluent suburbs. A brand with 5+ SKU depth and average order value above $120 can test this by opening 1-2 stores in a cluster (same metro, 2-3 miles apart) to test whether owned-door conversion exceeds wholesale margin. If one store in a town generates $50K monthly revenue and the store itself costs $8K/month in rent plus $5K in labor, the unit economics are proven. Scale to the next town.\nIf you make, sell, or gift anything with your name on it — this is yours to run. You can do this.\n(Real, not theory — es.tradingview.com: https://news.google.com/rss/articles/CBMiwgFBVV95cUxNZjQwejNsSTUwY3hoSE9ZUXlvMVNfWENSejh0S3J5ZW14NDluNVM1ZVB2dkRfaFFCWFEybkNaQW9nMG50Rm9mNE9FZkk3OWZUMmdrN2U4RkVCWXgwTlN2QURkNXZzUVp2M3Y4Um9mNW5GWWI0MFVQTWlydjhoYy01Y2FCRE4tdzkwMF9id2REMnNjTms2OXpPSndOdVhBTmdfNmJOdGh0WVBfZVBFNnI0RWk0VzY0d1BPNEJNbU1jTkNvUQ?oc=5.)\n———\nOr — want it built FOR you? Your logo, your products, your own private room, priced and ready, in about five minutes. That's literally what we do →\nhttps://www.pops4.com/vip?utm_source=substack&utm_medium=newsletter&utm_campaign=stash",
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