{
  "slug": "on-holding-2026-10-01t00-2",
  "company": "On Holding",
  "headline": "DTC channel strategy lifted profit margins — wholesale is now secondary.",
  "topic": "{Stash Edge — Distribution Play}",
  "source_name": "The Motley Fool",
  "source_url": "https://news.google.com/rss/articles/CBMixAFBVV95cUxNR1JWemxyZVZPTUMyWWN2RnpsNnByT0FuZi10ODdjMVlpR19SRzNILWpIdFg0bURtX3oxekU2VmtJd1VoVi1zeWx6eXhhLUthM1",
  "landing": "https://pops4-stash-edge.billing-010.workers.dev/articles/on-holding-2026-10-01t00-2",
  "channels": {
    "linkedin": {
      "label": "LinkedIn · Jenny",
      "body": "{Stash Edge — Distribution Play}\n◆ PLATINUM · DTC channel prioritization · On Holding\n\nDTC channel strategy lifted profit margins — wholesale is now secondary.\n\nif you are a mid-size physical product brand, DTC should be where you set full price and own the margin. Wholesale at 50% discount is where you move volume after you have proven demand at full margin in DTC. Most brands do it backward — they launch wholesale first and use DTC to clear inventory at discount. On Holding proves the opposite: DTC first, wholesale second. Run one full season in DTC at full price, collect the customer data and margin, then approach wholesale as a volume play with proof of concept in hand. The buyer has more confidence; you keep the relationship.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/li/on-holding-2026-10-01t00-2\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/li/on-holding-2026-10-01t00-2\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/li/on-holding-2026-10-01t00-2",
      "chars": 1140,
      "limit": 3000,
      "alt_label": "HakoShikin agency",
      "alt_body": "{Stash Edge — Distribution Play}\n◆ PLATINUM · DTC channel prioritization · On Holding\n\nDTC channel strategy lifted profit margins — wholesale is now secondary.\n\nif you are a mid-size physical product brand, DTC should be where you set full price and own the margin. Wholesale at 50% discount is where you move volume after you have proven demand at full margin in DTC. Most brands do it backward — they launch wholesale first and use DTC to clear inventory at discount. On Holding proves the opposite: DTC first, wholesale second. Run one full season in DTC at full price, collect the customer data and margin, then approach wholesale as a volume play with proof of concept in hand. The buyer has more confidence; you keep the relationship.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/lh/on-holding-2026-10-01t00-2\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/lh/on-holding-2026-10-01t00-2\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/lh/on-holding-2026-10-01t00-2",
      "alt_chars": 1140,
      "alt_limit": 3000
    },
    "bluesky": {
      "label": "Bluesky",
      "body": "{Stash Edge — Distribution Play}\n◆ PLATINUM · DTC channel prioritization · On Holding\n\nDTC channel strategy lifted profit margins — wholesale is now secondary.\n\nMy Stash Take →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/bs/on-holding-2026-10-01t00-2",
      "chars": 259,
      "limit": 300
    },
    "substack": {
      "label": "Substack · Fending",
      "title": "DTC channel strategy lifted profit margins — wholesale is now secondary.",
      "body": "✍️ YOUR NOTE — write 2–3 lines to ONE person so they feel: \"this is about me… I could actually do this… I could make money from this.\" Energize them, make it yours. (This is the part that gets the opens.)\n[ your take… ]\n———\nHere is a real one you can run this week 👇\nPer The Motley Fool, On Holding's 2026 outlook positions the DTC channel as the driver of higher profit margins, displacing wholesale as the primary revenue and profitability engine.\nHere's the cool part — the lever almost everyone misses (and you don't have to): if you are a mid-size physical product brand, DTC should be where you set full price and own the margin. Wholesale at 50% discount is where you move volume after you have proven demand at full margin in DTC. Most brands do it backward — they launch wholesale first and use DTC to clear inventory at discount. On Holding proves the opposite: DTC first, wholesale second. Run one full season in DTC at full price, collect the customer data and margin, then approach wholesale as a volume play with proof of concept in hand. The buyer has more confidence; you keep the relationship.\nWhat that means for you: if you are a mid-size physical product brand, DTC should be where you set full price and own the margin. Wholesale at 50% discount is where you move volume after you have proven demand at full margin in DTC. Most brands do it backward — they launch wholesale first and use DTC to clear inventory at discount. On Holding proves the opposite: DTC first, wholesale second. Run one full season in DTC at full price, collect the customer data and margin, then approach wholesale as a volume play with proof of concept in hand. The buyer has more confidence; you keep the relationship.\nIf you make, sell, or gift anything with your name on it — this is yours to run. You can do this.\n(Real, not theory — The Motley Fool: https://news.google.com/rss/articles/CBMixAFBVV95cUxNR1JWemxyZVZPTUMyWWN2RnpsNnByT0FuZi10ODdjMVlpR19SRzNILWpIdFg0bURtX3oxekU2VmtJd1VoVi1zeWx6eXhhLUthM1.)\n———\nOr — want it built FOR you? Your logo, your products, your own private room, priced and ready, in about five minutes. That's literally what we do →\nhttps://www.pops4.com/vip?utm_source=substack&utm_medium=newsletter&utm_campaign=stash",
      "chars": 2244,
      "limit": 0
    }
  }
}