{
  "slug": "on-holding-2026-10-01t18-5",
  "company": "On Holding",
  "headline": "Footwear brand expands premium retail footprint to strengthen direct consumer connections.",
  "topic": "{Stash Edge — Retail & Shelf Play}",
  "source_name": "TradingView",
  "source_url": "https://news.google.com/rss/articles/CBMiwgFBVV95cUxNZjQwejNsSTUwY3hoSE9ZUXlvMVNfWENSejh0S3J5ZW14NDluNVM1ZVB2dkRfaFFCWFEybkNaQW9nMG50Rm9mNE9FZkk3OWZUMmdrN2U4RkVCWXgwTlN2QURkNXZzUVp2M3Y4Um9mNW5GWWI0MFVQTWlydjhoYy01Y2FCRE4tdzkwMF9id2REMnNjTms2OXpPSndOdVhBTmdfNmJOdGh0WVBfZVBFNnI0RWk0VzY0d1BPNEJNbU1jTkNvUQ",
  "landing": "https://pops4-stash-edge.billing-010.workers.dev/articles/on-holding-2026-10-01t18-5",
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      "label": "LinkedIn · Jenny",
      "body": "{Stash Edge — Retail & Shelf Play}\n◆ STEEL · Flagship store strategy · On Holding\n\nFootwear brand expands premium retail footprint to strengthen direct consumer connections.\n\nThe unglamorous part: retail stores are expensive and most fail because brands staff them with transactional salespeople instead of product experts. On is winning because they're treating the store as a first-party data and product-demo asset, not a transaction channel. The store is a funnel layer. Most brands won't do this because it requires discipline and resists the urge to sell everything in the store. The move is to treat your first store as a lab: hire a product-obsessed operator, run them for 90 days, measure email captures and repeat-order rate, then decide if you open a second location or double down on DTC.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/li/on-holding-2026-10-01t18-5\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/li/on-holding-2026-10-01t18-5\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/li/on-holding-2026-10-01t18-5",
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      "alt_body": "{Stash Edge — Retail & Shelf Play}\n◆ STEEL · Flagship store strategy · On Holding\n\nFootwear brand expands premium retail footprint to strengthen direct consumer connections.\n\nThe unglamorous part: retail stores are expensive and most fail because brands staff them with transactional salespeople instead of product experts. On is winning because they're treating the store as a first-party data and product-demo asset, not a transaction channel. The store is a funnel layer. Most brands won't do this because it requires discipline and resists the urge to sell everything in the store. The move is to treat your first store as a lab: hire a product-obsessed operator, run them for 90 days, measure email captures and repeat-order rate, then decide if you open a second location or double down on DTC.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/lh/on-holding-2026-10-01t18-5\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/lh/on-holding-2026-10-01t18-5\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/lh/on-holding-2026-10-01t18-5",
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      "body": "{Stash Edge — Retail & Shelf Play}\n◆ STEEL · Flagship store strategy · On Holding\n\nFootwear brand expands premium retail footprint to strengthen direct consumer connections.\n\nMy Stash Take →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/bs/on-holding-2026-10-01t18-5",
      "chars": 273,
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    "substack": {
      "label": "Substack · Fending",
      "title": "Footwear brand expands premium retail footprint to strengthen direct consumer connections.",
      "body": "✍️ YOUR NOTE — write 2–3 lines to ONE person so they feel: \"this is about me… I could actually do this… I could make money from this.\" Energize them, make it yours. (This is the part that gets the opens.)\n[ your take… ]\n———\nHere is a real one you can run this week 👇\nPer TradingView, On Holding is expanding its premium store footprint as part of a strategy to strengthen direct consumer connections and own the customer relationship.\nHere's the cool part — the lever almost everyone misses (and you don't have to): premium shoe brands win by controlling the first 30 seconds of the customer experience. On is opening stores to own that 30 seconds — the shoe-on-foot demo, the fit consultation, the return question. They capture the customer email there, then funnel them to e-commerce for repeat orders. Every store visit is a first-party data capture moment. The play is to open a single 800-square-foot flagship in one high-traffic zip code, staff it with product experts (not just salespeople), run the first-visit demo, capture the email, and funnel repeat orders to DTC. Measure store visits as a top-of-funnel asset, not a P&L center.\nWhat that means for you: The unglamorous part: retail stores are expensive and most fail because brands staff them with transactional salespeople instead of product experts. On is winning because they're treating the store as a first-party data and product-demo asset, not a transaction channel. The store is a funnel layer. Most brands won't do this because it requires discipline and resists the urge to sell everything in the store. The move is to treat your first store as a lab: hire a product-obsessed operator, run them for 90 days, measure email captures and repeat-order rate, then decide if you open a second location or double down on DTC.\nIf you make, sell, or gift anything with your name on it — this is yours to run. You can do this.\n(Real, not theory — TradingView: https://news.google.com/rss/articles/CBMiwgFBVV95cUxNZjQwejNsSTUwY3hoSE9ZUXlvMVNfWENSejh0S3J5ZW14NDluNVM1ZVB2dkRfaFFCWFEybkNaQW9nMG50Rm9mNE9FZkk3OWZUMmdrN2U4RkVCWXgwTlN2QURkNXZzUVp2M3Y4Um9mNW5GWWI0MFVQTWlydjhoYy01Y2FCRE4tdzkwMF9id2REMnNjTms2OXpPSndOdVhBTmdfNmJOdGh0WVBfZVBFNnI0RWk0VzY0d1BPNEJNbU1jTkNvUQ.)\n———\nOr — want it built FOR you? Your logo, your products, your own private room, priced and ready, in about five minutes. That's literally what we do →\nhttps://www.pops4.com/vip?utm_source=substack&utm_medium=newsletter&utm_campaign=stash",
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