{
  "slug": "on-holding-2026-10-02t03-2",
  "company": "On Holding",
  "headline": "DTC channel strategy drives higher profit margins into 2026, per Motley Fool.",
  "topic": "{Stash Edge — Distribution Play}",
  "source_name": "The Motley Fool",
  "source_url": "https://news.google.com/rss/articles/CBMixAFBVV95cUxNR1JWemxyZVZPTUMyWWN2RnpsNnByT0FuZi10ODdjMVlpR19SRzNILWpIdFg0bURtX3oxekU2VmtJd1VoVi1zeWx6eXhhLUthM1hOOElpZ2ZLaU5lOHBzMHUyLUpjNklKWGNGMmgwaGdNMEhHWGRLQlg4eFFucUlNMWhIOXRCMkM0ZUtiLTdjTktjRUw2U2YwQ3VtUDZibm50Y3U0dDNOVko3MkozbHVzRV81OGxpNDFIOW0ySXpscnV0VGJF?oc=5",
  "landing": "https://pops4-stash-edge.billing-010.workers.dev/articles/on-holding-2026-10-02t03-2",
  "channels": {
    "linkedin": {
      "label": "LinkedIn · Jenny",
      "body": "{Stash Edge — Distribution Play}\n◆ PLATINUM · DTC channel shift · On Holding\n\nDTC channel strategy drives higher profit margins into 2026, per Motley Fool.\n\nOn Holding is a $4B company, and they're still rebalancing toward DTC because the margin is undeniable. If you're a smaller brand still pushing everything through distributors and retail partners, you're leaving 20-30% margin on the table every quarter. The hard move is cannibalizing your wholesale relationships to build DTC — but the payoff is immediate. Start with email. Your wholesale customers are paying retail; your email list will too. Shift 10% of wholesale SKU volume to DTC email in the next 90 days.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/li/on-holding-2026-10-02t03-2\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/li/on-holding-2026-10-02t03-2\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/li/on-holding-2026-10-02t03-2",
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      "alt_label": "HakoShikin agency",
      "alt_body": "{Stash Edge — Distribution Play}\n◆ PLATINUM · DTC channel shift · On Holding\n\nDTC channel strategy drives higher profit margins into 2026, per Motley Fool.\n\nOn Holding is a $4B company, and they're still rebalancing toward DTC because the margin is undeniable. If you're a smaller brand still pushing everything through distributors and retail partners, you're leaving 20-30% margin on the table every quarter. The hard move is cannibalizing your wholesale relationships to build DTC — but the payoff is immediate. Start with email. Your wholesale customers are paying retail; your email list will too. Shift 10% of wholesale SKU volume to DTC email in the next 90 days.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/lh/on-holding-2026-10-02t03-2\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/lh/on-holding-2026-10-02t03-2\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/lh/on-holding-2026-10-02t03-2",
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      "label": "Bluesky",
      "body": "{Stash Edge — Distribution Play}\n◆ PLATINUM · DTC channel shift · On Holding\n\nDTC channel strategy drives higher profit margins into 2026, per Motley Fool.\n\nMy Stash Take →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/bs/on-holding-2026-10-02t03-2",
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    "substack": {
      "label": "Substack · Fending",
      "title": "DTC channel strategy drives higher profit margins into 2026, per Motley Fool.",
      "body": "✍️ YOUR NOTE — write 2–3 lines to ONE person so they feel: \"this is about me… I could actually do this… I could make money from this.\" Energize them, make it yours. (This is the part that gets the opens.)\n[ your take… ]\n———\nHere is a real one you can run this week 👇\nOn Holding's 2026 outlook shows the athletic brand is prioritizing DTC over wholesale partnerships, targeting margin expansion.\nHere's the cool part — the lever almost everyone misses (and you don't have to): audit your wholesale vs DTC margin split by category. If wholesale is more than 30% of volume, calculate the margin loss — that's your leakage. Then build a DTC acquisition plan to replace that wholesale volume over 12 months. Start with your highest-margin SKUs; prove the unit economics on DTC, then shift lower-margin products into the wholesale channel. The lever is not dropping wholesale — it's strategic allocation: premium SKUs own-channel, volume SKUs wholesale.\nWhat that means for you: On Holding is a $4B company, and they're still rebalancing toward DTC because the margin is undeniable. If you're a smaller brand still pushing everything through distributors and retail partners, you're leaving 20-30% margin on the table every quarter. The hard move is cannibalizing your wholesale relationships to build DTC — but the payoff is immediate. Start with email. Your wholesale customers are paying retail; your email list will too. Shift 10% of wholesale SKU volume to DTC email in the next 90 days.\nIf you make, sell, or gift anything with your name on it — this is yours to run. You can do this.\n(Real, not theory — The Motley Fool: https://news.google.com/rss/articles/CBMixAFBVV95cUxNR1JWemxyZVZPTUMyWWN2RnpsNnByT0FuZi10ODdjMVlpR19SRzNILWpIdFg0bURtX3oxekU2VmtJd1VoVi1zeWx6eXhhLUthM1hOOElpZ2ZLaU5lOHBzMHUyLUpjNklKWGNGMmgwaGdNMEhHWGRLQlg4eFFucUlNMWhIOXRCMkM0ZUtiLTdjTktjRUw2U2YwQ3VtUDZibm50Y3U0dDNOVko3MkozbHVzRV81OGxpNDFIOW0ySXpscnV0VGJF?oc=5.)\n———\nOr — want it built FOR you? Your logo, your products, your own private room, priced and ready, in about five minutes. That's literally what we do →\nhttps://www.pops4.com/vip?utm_source=substack&utm_medium=newsletter&utm_campaign=stash",
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}