{
  "slug": "reeses-2026-10-01t15-6",
  "company": "Reese's",
  "headline": "Reese's runs multichannel 'trick-or-treatiest street' contest to boost seasonal sell-through.",
  "topic": "{Stash Edge — Community Play}",
  "source_name": "Marketing Dive",
  "source_url": "https://www.marketingdive.com/news/reeses-searches-for-trick-or-treatiest-street-in-multichannel-effort/831813/",
  "landing": "https://pops4-stash-edge.billing-010.workers.dev/articles/reeses-2026-10-01t15-6",
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      "body": "{Stash Edge — Community Play}\n◆ GRAPHITE · Seasonal contest and community play · Reese's\n\nReese's runs multichannel 'trick-or-treatiest street' contest to boost seasonal sell-through.\n\nReese's is not trying to be clever. They're running the oldest play in the book — a contest — but wrapping it in a seasonal hook. The 'trick-or-treatiest street' idea is just specific enough that it gets repeated, not generic enough to ignore. Multichannel just means it's live on TikTok, Instagram, email, and in-store at the same time. The win is showing up everywhere for four weeks.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/li/reeses-2026-10-01t15-6\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/li/reeses-2026-10-01t15-6\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/li/reeses-2026-10-01t15-6",
      "chars": 959,
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      "alt_label": "HakoShikin agency",
      "alt_body": "{Stash Edge — Community Play}\n◆ GRAPHITE · Seasonal contest and community play · Reese's\n\nReese's runs multichannel 'trick-or-treatiest street' contest to boost seasonal sell-through.\n\nReese's is not trying to be clever. They're running the oldest play in the book — a contest — but wrapping it in a seasonal hook. The 'trick-or-treatiest street' idea is just specific enough that it gets repeated, not generic enough to ignore. Multichannel just means it's live on TikTok, Instagram, email, and in-store at the same time. The win is showing up everywhere for four weeks.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/lh/reeses-2026-10-01t15-6\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/lh/reeses-2026-10-01t15-6\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/lh/reeses-2026-10-01t15-6",
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      "body": "{Stash Edge — Community Play}\n◆ GRAPHITE · Seasonal contest and community play · Reese's\n\nReese's runs multichannel 'trick-or-treatiest street' contest to boost seasonal sell-through.\n\nMy Stash Take →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/bs/reeses-2026-10-01t15-6",
      "chars": 279,
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    "substack": {
      "label": "Substack · Fending",
      "title": "Reese's runs multichannel 'trick-or-treatiest street' contest to boost seasonal sell-through.",
      "body": "✍️ YOUR NOTE — write 2–3 lines to ONE person so they feel: \"this is about me… I could actually do this… I could make money from this.\" Energize them, make it yours. (This is the part that gets the opens.)\n[ your take… ]\n———\nHere is a real one you can run this week 👇\nPer Marketing Dive, Reese's launched a multichannel 'trick-or-treatiest street' contest as part of its seasonal push, extending the brand beyond retail into customer participation.\nHere's the cool part — the lever almost everyone misses (and you don't have to): seasonal SKU winners are built on community participation, not media spend. When you run a contest tied to a physical location (neighborhoods, schools, retail partners), you get free word-of-mouth and local search velocity. Move: for your next seasonal launch, tie a contest to a customer location (street, town, zip code), then ask retail partners to promote the contest in-store. The contest drives foot traffic to their shelf; the brand gets unsponsor social proof.\nWhat that means for you: Reese's is not trying to be clever. They're running the oldest play in the book — a contest — but wrapping it in a seasonal hook. The 'trick-or-treatiest street' idea is just specific enough that it gets repeated, not generic enough to ignore. Multichannel just means it's live on TikTok, Instagram, email, and in-store at the same time. The win is showing up everywhere for four weeks.\nIf you make, sell, or gift anything with your name on it — this is yours to run. You can do this.\n(Real, not theory — Marketing Dive: https://www.marketingdive.com/news/reeses-searches-for-trick-or-treatiest-street-in-multichannel-effort/831813/.)\n———\nOr — want it built FOR you? Your logo, your products, your own private room, priced and ready, in about five minutes. That's literally what we do →\nhttps://www.pops4.com/vip?utm_source=substack&utm_medium=newsletter&utm_campaign=stash",
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