{
  "slug": "reformation-2026-09-17t00-1",
  "company": "Reformation",
  "headline": "Active customers grew 23% in first public earnings report.",
  "topic": "{Stash Edge — Community Play}",
  "source_name": "Modern Retail",
  "source_url": "https://news.google.com/rss/articles/CBMiswFBVV95cUxPMG5DZ3VMN1E1Z2hTdXNSUFl5LW8yc3kzZ0d1N3ZoRGpJby0yWDQtc1NNYTE4cE1FT2k2R1o5RkJtTndmSmptbFRLU3poWUZzWFZrVWhwQlpaVG1zMW44RDJvMng0T3JMcXgya3gwTVlJUmQ0NUZsN0dlOHU5ZnlNRkF0Ri1lZHdsT1FXX1hNYkU1aEUzcGo2Vjh3WHRhcEdoaUdPVUhYZlFWMi1pN2EwS3hoRQ",
  "landing": "https://pops4-stash-edge.billing-010.workers.dev/articles/reformation-2026-09-17t00-1",
  "channels": {
    "linkedin": {
      "label": "LinkedIn · Jenny",
      "body": "{Stash Edge — Community Play}\n◆ DIAMOND · DTC retention and customer growth · Reformation\n\nActive customers grew 23% in first public earnings report.\n\nMost brands obsess over new customer acquisition because it's easy to measure and feels like growth. Reformation just showed the market that a public company's first earnings call leads with active customers. That's the move. You do not need a million followers — you need a thousand people who open your email and buy every season. The math is cleaner, the margin is higher, and the path is repeatable.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/li/reformation-2026-09-17t00-1\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/li/reformation-2026-09-17t00-1\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/li/reformation-2026-09-17t00-1",
      "chars": 957,
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      "alt_label": "HakoShikin agency",
      "alt_body": "{Stash Edge — Community Play}\n◆ DIAMOND · DTC retention and customer growth · Reformation\n\nActive customers grew 23% in first public earnings report.\n\nMost brands obsess over new customer acquisition because it's easy to measure and feels like growth. Reformation just showed the market that a public company's first earnings call leads with active customers. That's the move. You do not need a million followers — you need a thousand people who open your email and buy every season. The math is cleaner, the margin is higher, and the path is repeatable.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/lh/reformation-2026-09-17t00-1\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/lh/reformation-2026-09-17t00-1\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/lh/reformation-2026-09-17t00-1",
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    "bluesky": {
      "label": "Bluesky",
      "body": "{Stash Edge — Community Play}\n◆ DIAMOND · DTC retention and customer growth · Reformation\n\nActive customers grew 23% in first public earnings report.\n\nMy Stash Take →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/bs/reformation-2026-09-17t00-1",
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    "substack": {
      "label": "Substack · Fending",
      "title": "Active customers grew 23% in first public earnings report.",
      "body": "✍️ YOUR NOTE — write 2–3 lines to ONE person so they feel: \"this is about me… I could actually do this… I could make money from this.\" Energize them, make it yours. (This is the part that gets the opens.)\n[ your take… ]\n———\nHere is a real one you can run this week 👇\nReformation reported a 23% increase in active customers in its first earnings as a public company, per Modern Retail, signaling strong retention and repeat engagement from its core base.\nHere's the cool part — the lever almost everyone misses (and you don't have to): measure active customers, not reach. Run a monthly active user report — the count of people who bought, engaged, or opened email in the last 30 days. Compare that number month to month. If it grows 2-3%, you have a business. If it shrinks, no amount of new-customer spend fixes it. Start with your email list: tag the last 30 days of openers, note the count, repeat next month. That number is your North Star.\nWhat that means for you: Most brands obsess over new customer acquisition because it's easy to measure and feels like growth. Reformation just showed the market that a public company's first earnings call leads with active customers. That's the move. You do not need a million followers — you need a thousand people who open your email and buy every season. The math is cleaner, the margin is higher, and the path is repeatable.\nIf you make, sell, or gift anything with your name on it — this is yours to run. You can do this.\n(Real, not theory — Modern Retail: https://news.google.com/rss/articles/CBMiswFBVV95cUxPMG5DZ3VMN1E1Z2hTdXNSUFl5LW8yc3kzZ0d1N3ZoRGpJby0yWDQtc1NNYTE4cE1FT2k2R1o5RkJtTndmSmptbFRLU3poWUZzWFZrVWhwQlpaVG1zMW44RDJvMng0T3JMcXgya3gwTVlJUmQ0NUZsN0dlOHU5ZnlNRkF0Ri1lZHdsT1FXX1hNYkU1aEUzcGo2Vjh3WHRhcEdoaUdPVUhYZlFWMi1pN2EwS3hoRQ.)\n———\nOr — want it built FOR you? Your logo, your products, your own private room, priced and ready, in about five minutes. That's literally what we do →\nhttps://www.pops4.com/vip?utm_source=substack&utm_medium=newsletter&utm_campaign=stash",
      "chars": 2032,
      "limit": 0
    }
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}