{
  "slug": "retail-media-networks-iabgrocery-tv-research-2026-10-13t03-6",
  "company": "Retail Media Networks (IAB/Grocery TV research)",
  "headline": "43% of marketers say they underutilize in-store retail media, opportunity pattern emerges",
  "topic": "{Stash Edge — Retail & Shelf Play}",
  "source_name": "Shelby Report / Supermarket News",
  "source_url": "https://theshelbyreport.com/2026/10/05/survey-marketers-see-full-funnel-role-for-in-store-retail-media/",
  "landing": "https://pops4-stash-edge.billing-010.workers.dev/articles/retail-media-networks-iabgrocery-tv-research-2026-10-13t03-6",
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      "body": "{Stash Edge — Retail & Shelf Play}\n◆ GRAPHITE · Retail media adoption gap · Retail Media Networks (IAB/Grocery TV research)\n\n43% of marketers say they underutilize in-store retail media, opportunity pattern emerges.\n\nretail media networks (the screens, the endcaps, the digital shelf-talkers in-store) are not new, but adoption is fragmented. If your brand is in a grocer with a retail media network, ask the retailer's media sales team for a demo of available inventory — end cap, shelf-adjacent, checkout, entrance. Then run a $5,000-10,000 test on a single location for a single week. Measure foot traffic and lift against your baseline. Most competitors won't because the channel feels unfamiliar. You'll have data on the ROI before they file a single order.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/li/retail-media-networks-iabgrocery-tv-research-2026-10-13t03-6\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/li/retail-media-networks-iabgrocery-tv-research-2026-10-13t03-6\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/li/retail-media-networks-iabgrocery-tv-research-2026-10-13t03-6",
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      "alt_body": "{Stash Edge — Retail & Shelf Play}\n◆ GRAPHITE · Retail media adoption gap · Retail Media Networks (IAB/Grocery TV research)\n\n43% of marketers say they underutilize in-store retail media, opportunity pattern emerges.\n\nretail media networks (the screens, the endcaps, the digital shelf-talkers in-store) are not new, but adoption is fragmented. If your brand is in a grocer with a retail media network, ask the retailer's media sales team for a demo of available inventory — end cap, shelf-adjacent, checkout, entrance. Then run a $5,000-10,000 test on a single location for a single week. Measure foot traffic and lift against your baseline. Most competitors won't because the channel feels unfamiliar. You'll have data on the ROI before they file a single order.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/lh/retail-media-networks-iabgrocery-tv-research-2026-10-13t03-6\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/lh/retail-media-networks-iabgrocery-tv-research-2026-10-13t03-6\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/lh/retail-media-networks-iabgrocery-tv-research-2026-10-13t03-6",
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      "body": "{Stash Edge — Retail & Shelf Play}\n◆ GRAPHITE · Retail media adoption gap · Retail Media Networks (IAB/Grocery TV research)\n\n43% of marketers say they underutilize i…\n\nMy Stash Take →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/bs/retail-media-networks-iabgrocery-tv-research-2026-10-13t03-6",
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    "substack": {
      "label": "Substack · Fending",
      "title": "43% of marketers say they underutilize in-store retail media, opportunity pattern emerges",
      "body": "✍️ YOUR NOTE — write 2–3 lines to ONE person so they feel: \"this is about me… I could actually do this… I could make money from this.\" Energize them, make it yours. (This is the part that gets the opens.)\n[ your take… ]\n———\nHere is a real one you can run this week 👇\nIAB and Grocery TV research found that marketers increasingly view in-store retail media as a full-funnel channel, though 43% acknowledge they underutilize it, per Shelby Report and Supermarket News.\nHere's the cool part — the lever almost everyone misses (and you don't have to): retail media networks (the screens, the endcaps, the digital shelf-talkers in-store) are not new, but adoption is fragmented. If your brand is in a grocer with a retail media network, ask the retailer's media sales team for a demo of available inventory — end cap, shelf-adjacent, checkout, entrance. Then run a $5,000-10,000 test on a single location for a single week. Measure foot traffic and lift against your baseline. Most competitors won't because the channel feels unfamiliar. You'll have data on the ROI before they file a single order.\nWhat that means for you: retail media networks (the screens, the endcaps, the digital shelf-talkers in-store) are not new, but adoption is fragmented. If your brand is in a grocer with a retail media network, ask the retailer's media sales team for a demo of available inventory — end cap, shelf-adjacent, checkout, entrance. Then run a $5,000-10,000 test on a single location for a single week. Measure foot traffic and lift against your baseline. Most competitors won't because the channel feels unfamiliar. You'll have data on the ROI before they file a single order.\nIf you make, sell, or gift anything with your name on it — this is yours to run. You can do this.\n(Real, not theory — Shelby Report / Supermarket News: https://theshelbyreport.com/2026/10/05/survey-marketers-see-full-funnel-role-for-in-store-retail-media/.)\n———\nOr — want it built FOR you? Your logo, your products, your own private room, priced and ready, in about five minutes. That's literally what we do →\nhttps://www.pops4.com/vip?utm_source=substack&utm_medium=newsletter&utm_campaign=stash",
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}