{
  "slug": "ruggable-2026-10-16t15-1",
  "company": "Ruggable",
  "headline": "Shifted 10% of ad spend from Meta to creator brands, per Modern Retail.",
  "topic": "{Stash Edge — Influencer & Seeding}",
  "source_name": "Modern Retail",
  "source_url": "https://www.modernretail.co/marketing/ruggables-new-ad-spend-strategy-shifts-focus-to-shopmy-creators/?utm_campaign=modernretaildis&utm_medium=rss&utm_source=general-rss",
  "landing": "https://pops4-stash-edge.billing-010.workers.dev/articles/ruggable-2026-10-16t15-1",
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      "body": "{Stash Edge — Influencer & Seeding}\n◆ DIAMOND · Performance-to-brand spend reallocation · Ruggable\n\nShifted 10% of ad spend from Meta to creator brands, per Modern Retail.\n\nmost DTC brands treat influencer spend like a B-list channel—a tactic to test when performance channels flatten. Ruggable is treating it like a core media tier. The move is not 'add influencers to the mix'; it's 'move 10% of performance budget into the hands of creators who sell to their own audience.' Pick one performance channel (Facebook, Pinterest, Google) and reallocate 5–10% of monthly spend to three to five ShopMy creators or creator-commerce platforms in your category. Measure it as a brand channel, not a promo. Run for 90 days before evaluating.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/li/ruggable-2026-10-16t15-1\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/li/ruggable-2026-10-16t15-1\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/li/ruggable-2026-10-16t15-1",
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      "alt_body": "{Stash Edge — Influencer & Seeding}\n◆ DIAMOND · Performance-to-brand spend reallocation · Ruggable\n\nShifted 10% of ad spend from Meta to creator brands, per Modern Retail.\n\nmost DTC brands treat influencer spend like a B-list channel—a tactic to test when performance channels flatten. Ruggable is treating it like a core media tier. The move is not 'add influencers to the mix'; it's 'move 10% of performance budget into the hands of creators who sell to their own audience.' Pick one performance channel (Facebook, Pinterest, Google) and reallocate 5–10% of monthly spend to three to five ShopMy creators or creator-commerce platforms in your category. Measure it as a brand channel, not a promo. Run for 90 days before evaluating.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/lh/ruggable-2026-10-16t15-1\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/lh/ruggable-2026-10-16t15-1\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/lh/ruggable-2026-10-16t15-1",
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      "body": "{Stash Edge — Influencer & Seeding}\n◆ DIAMOND · Performance-to-brand spend reallocation · Ruggable\n\nShifted 10% of ad spend from Meta to creator brands, per Modern Retail.\n\nMy Stash Take →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/bs/ruggable-2026-10-16t15-1",
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    "substack": {
      "label": "Substack · Fending",
      "title": "Shifted 10% of ad spend from Meta to creator brands, per Modern Retail.",
      "body": "✍️ YOUR NOTE — write 2–3 lines to ONE person so they feel: \"this is about me… I could actually do this… I could make money from this.\" Energize them, make it yours. (This is the part that gets the opens.)\n[ your take… ]\n———\nHere is a real one you can run this week 👇\nModern Retail documented that Ruggable reallocated approximately 10% of its overall ad spend away from performance channels like Meta toward brand-building channels, including influencers and connected TV, starting in August.\nHere's the cool part — the lever almost everyone misses (and you don't have to): most DTC brands treat influencer spend like a B-list channel—a tactic to test when performance channels flatten. Ruggable is treating it like a core media tier. The move is not 'add influencers to the mix'; it's 'move 10% of performance budget into the hands of creators who sell to their own audience.' Pick one performance channel (Facebook, Pinterest, Google) and reallocate 5–10% of monthly spend to three to five ShopMy creators or creator-commerce platforms in your category. Measure it as a brand channel, not a promo. Run for 90 days before evaluating.\nWhat that means for you: most DTC brands treat influencer spend like a B-list channel—a tactic to test when performance channels flatten. Ruggable is treating it like a core media tier. The move is not 'add influencers to the mix'; it's 'move 10% of performance budget into the hands of creators who sell to their own audience.' Pick one performance channel (Facebook, Pinterest, Google) and reallocate 5–10% of monthly spend to three to five ShopMy creators or creator-commerce platforms in your category. Measure it as a brand channel, not a promo. Run for 90 days before evaluating.\nIf you make, sell, or gift anything with your name on it — this is yours to run. You can do this.\n(Real, not theory — Modern Retail: https://www.modernretail.co/marketing/ruggables-new-ad-spend-strategy-shifts-focus-to-shopmy-creators/?utm_campaign=modernretaildis&utm_medium=rss&utm_source=general-rss.)\n———\nOr — want it built FOR you? Your logo, your products, your own private room, priced and ready, in about five minutes. That's literally what we do →\nhttps://www.pops4.com/vip?utm_source=substack&utm_medium=newsletter&utm_campaign=stash",
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