{
  "slug": "shapermint-2026-10-06t06-1",
  "company": "Shapermint",
  "headline": "Women 35–65 drove Shapermint to $10M in TikTok Shop sales this year",
  "topic": "{Stash Edge — Influencer & Seeding}",
  "source_name": "Modern Retail",
  "source_url": "https://www.modernretail.co/marketing/shapermint-is-on-track-to-hit-10m-in-tiktok-shop-sales-by-targeting-women-ages-35-65/?utm_campaign=modernretaildis&utm_medium=rss&utm_source=general-rss",
  "landing": "https://pops4-stash-edge.billing-010.workers.dev/articles/shapermint-2026-10-06t06-1",
  "channels": {
    "linkedin": {
      "label": "LinkedIn · Jenny",
      "body": "{Stash Edge — Influencer & Seeding}\n◆ DIAMOND · Creator network targeting older demographic · Shapermint\n\nWomen 35–65 drove Shapermint to $10M in TikTok Shop sales this year.\n\nyour customer demo and the platform's assumed user base are not the same person. If your buyer skews older, wealthier, or outside the platform's marketing persona, seed creators who match YOUR customer, not the platform's. Shapermint's creators are not famous; they're credible to the 35–65 woman. Run a test this week: find 10 TikTok creators aged 40+ with 10k–100k followers in your category, send them product, ask them to film themselves using it naturally. Track which creator's audience converts highest. That creator becomes your repeating seeded partner.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/li/shapermint-2026-10-06t06-1\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/li/shapermint-2026-10-06t06-1\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/li/shapermint-2026-10-06t06-1",
      "chars": 1138,
      "limit": 3000,
      "alt_label": "HakoShikin agency",
      "alt_body": "{Stash Edge — Influencer & Seeding}\n◆ DIAMOND · Creator network targeting older demographic · Shapermint\n\nWomen 35–65 drove Shapermint to $10M in TikTok Shop sales this year.\n\nyour customer demo and the platform's assumed user base are not the same person. If your buyer skews older, wealthier, or outside the platform's marketing persona, seed creators who match YOUR customer, not the platform's. Shapermint's creators are not famous; they're credible to the 35–65 woman. Run a test this week: find 10 TikTok creators aged 40+ with 10k–100k followers in your category, send them product, ask them to film themselves using it naturally. Track which creator's audience converts highest. That creator becomes your repeating seeded partner.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/lh/shapermint-2026-10-06t06-1\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/lh/shapermint-2026-10-06t06-1\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/lh/shapermint-2026-10-06t06-1",
      "alt_chars": 1138,
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    },
    "bluesky": {
      "label": "Bluesky",
      "body": "{Stash Edge — Influencer & Seeding}\n◆ DIAMOND · Creator network targeting older demographic · Shapermint\n\nWomen 35–65 drove Shapermint to $10M in TikTok Shop sales this year.\n\nMy Stash Take →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/bs/shapermint-2026-10-06t06-1",
      "chars": 274,
      "limit": 300
    },
    "substack": {
      "label": "Substack · Fending",
      "title": "Women 35–65 drove Shapermint to $10M in TikTok Shop sales this year",
      "body": "✍️ YOUR NOTE — write 2–3 lines to ONE person so they feel: \"this is about me… I could actually do this… I could make money from this.\" Energize them, make it yours. (This is the part that gets the opens.)\n[ your take… ]\n———\nHere is a real one you can run this week 👇\nPer Modern Retail, Shapermint is on track to hit $10 million in TikTok Shop sales by building a creator network skewed toward women ages 35–65, departing from TikTok's typical younger user base.\nHere's the cool part — the lever almost everyone misses (and you don't have to): your customer demo and the platform's assumed user base are not the same person. If your buyer skews older, wealthier, or outside the platform's marketing persona, seed creators who match YOUR customer, not the platform's. Shapermint's creators are not famous; they're credible to the 35–65 woman. Run a test this week: find 10 TikTok creators aged 40+ with 10k–100k followers in your category, send them product, ask them to film themselves using it naturally. Track which creator's audience converts highest. That creator becomes your repeating seeded partner.\nWhat that means for you: your customer demo and the platform's assumed user base are not the same person. If your buyer skews older, wealthier, or outside the platform's marketing persona, seed creators who match YOUR customer, not the platform's. Shapermint's creators are not famous; they're credible to the 35–65 woman. Run a test this week: find 10 TikTok creators aged 40+ with 10k–100k followers in your category, send them product, ask them to film themselves using it naturally. Track which creator's audience converts highest. That creator becomes your repeating seeded partner.\nIf you make, sell, or gift anything with your name on it — this is yours to run. You can do this.\n(Real, not theory — Modern Retail: https://www.modernretail.co/marketing/shapermint-is-on-track-to-hit-10m-in-tiktok-shop-sales-by-targeting-women-ages-35-65/?utm_campaign=modernretaildis&utm_medium=rss&utm_source=general-rss.)\n———\nOr — want it built FOR you? Your logo, your products, your own private room, priced and ready, in about five minutes. That's literally what we do →\nhttps://www.pops4.com/vip?utm_source=substack&utm_medium=newsletter&utm_campaign=stash",
      "chars": 2259,
      "limit": 0
    }
  }
}