{
  "slug": "shapermint-2026-10-07t09-1",
  "company": "Shapermint",
  "headline": "Shapermint on track to hit $10M in TikTok Shop sales targeting women 35–65.",
  "topic": "{Stash Edge — Influencer & Seeding}",
  "source_name": "Modern Retail",
  "source_url": "https://www.modernretail.co/marketing/shapermint-is-on-track-to-hit-10m-in-tiktok-shop-sales-by-targeting-women-ages-35-65/?utm_campaign=modernretaildis&utm_medium=rss&utm_source=general-rss",
  "landing": "https://pops4-stash-edge.billing-010.workers.dev/articles/shapermint-2026-10-07t09-1",
  "channels": {
    "linkedin": {
      "label": "LinkedIn · Jenny",
      "body": "{Stash Edge — Influencer & Seeding}\n◆ DIAMOND · Creator network seeding to older demographic · Shapermint\n\nShapermint on track to hit $10M in TikTok Shop sales targeting women 35–65.\n\nEveryone treats TikTok like it's Gen Z only. Shapermint read the room and saw that women 35–65 are actually shopping on TikTok — and they were hungry for creators who looked like them. The math is obvious in hindsight: send product to the demographic that buys, not the demographic with the algorithm. This scales because it costs less to seed micro-creators than to buy ads to reach the same audience.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/li/shapermint-2026-10-07t09-1\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/li/shapermint-2026-10-07t09-1\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/li/shapermint-2026-10-07t09-1",
      "chars": 986,
      "limit": 3000,
      "alt_label": "HakoShikin agency",
      "alt_body": "{Stash Edge — Influencer & Seeding}\n◆ DIAMOND · Creator network seeding to older demographic · Shapermint\n\nShapermint on track to hit $10M in TikTok Shop sales targeting women 35–65.\n\nEveryone treats TikTok like it's Gen Z only. Shapermint read the room and saw that women 35–65 are actually shopping on TikTok — and they were hungry for creators who looked like them. The math is obvious in hindsight: send product to the demographic that buys, not the demographic with the algorithm. This scales because it costs less to seed micro-creators than to buy ads to reach the same audience.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/lh/shapermint-2026-10-07t09-1\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/lh/shapermint-2026-10-07t09-1\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/lh/shapermint-2026-10-07t09-1",
      "alt_chars": 986,
      "alt_limit": 3000
    },
    "bluesky": {
      "label": "Bluesky",
      "body": "{Stash Edge — Influencer & Seeding}\n◆ DIAMOND · Creator network seeding to older demographic · Shapermint\n\nShapermint on track to hit $10M in TikTok Shop sales targeting women 35–65.\n\nMy Stash Take →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/bs/shapermint-2026-10-07t09-1",
      "chars": 282,
      "limit": 300
    },
    "substack": {
      "label": "Substack · Fending",
      "title": "Shapermint on track to hit $10M in TikTok Shop sales targeting women 35–65.",
      "body": "✍️ YOUR NOTE — write 2–3 lines to ONE person so they feel: \"this is about me… I could actually do this… I could make money from this.\" Energize them, make it yours. (This is the part that gets the opens.)\n[ your take… ]\n———\nHere is a real one you can run this week 👇\nShapermint built a creator network skewed older than typical TikTok Shop influencers and is tracking $10 million in TikTok Shop sales, per Modern Retail.\nHere's the cool part — the lever almost everyone misses (and you don't have to): audience demo match beats reach. Shapermint did not hire the biggest TikTok names; they hired creators whose age and body type matched the customer. This turns the creator post into social proof instead of entertainment. Seed product to 50 creators aged 35–60 with 5K–50K followers in your category this week — measure 30-day TikTok Shop attach rate, not view count.\nWhat that means for you: Everyone treats TikTok like it's Gen Z only. Shapermint read the room and saw that women 35–65 are actually shopping on TikTok — and they were hungry for creators who looked like them. The math is obvious in hindsight: send product to the demographic that buys, not the demographic with the algorithm. This scales because it costs less to seed micro-creators than to buy ads to reach the same audience.\nIf you make, sell, or gift anything with your name on it — this is yours to run. You can do this.\n(Real, not theory — Modern Retail: https://www.modernretail.co/marketing/shapermint-is-on-track-to-hit-10m-in-tiktok-shop-sales-by-targeting-women-ages-35-65/?utm_campaign=modernretaildis&utm_medium=rss&utm_source=general-rss.)\n———\nOr — want it built FOR you? Your logo, your products, your own private room, priced and ready, in about five minutes. That's literally what we do →\nhttps://www.pops4.com/vip?utm_source=substack&utm_medium=newsletter&utm_campaign=stash",
      "chars": 1862,
      "limit": 0
    }
  }
}