{
  "slug": "shapermint-2026-10-07t18-1",
  "company": "Shapermint",
  "headline": "TikTok Shop seller hits $10M by targeting women 35-65, not Gen Z.",
  "topic": "{Stash Edge — Influencer & Seeding}",
  "source_name": "Modern Retail",
  "source_url": "https://www.modernretail.co/marketing/shapermint-is-on-track-to-hit-10m-in-tiktok-shop-sales-by-targeting-women-ages-35-65/?utm_campaign=modernretaildis&utm_medium=rss&utm_source=general-rss",
  "landing": "https://pops4-stash-edge.billing-010.workers.dev/articles/shapermint-2026-10-07t18-1",
  "channels": {
    "linkedin": {
      "label": "LinkedIn · Jenny",
      "body": "{Stash Edge — Influencer & Seeding}\n◆ DIAMOND · Creator network skewed older demographic · Shapermint\n\nTikTok Shop seller hits $10M by targeting women 35-65, not Gen Z.\n\nEveryone is still fighting over 18-24. Shapermint looked at their actual customer and asked where she was already scrolling. Turns out, she was watching creators her age talk about real things. The move is not to go where the crowd is — it's to go where your customer already lives and is hungry for peers who get it. This shifts the entire seeding playbook from 'micro-influencer' to 'same-life influencer.'\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/li/shapermint-2026-10-07t18-1\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/li/shapermint-2026-10-07t18-1\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/li/shapermint-2026-10-07t18-1",
      "chars": 978,
      "limit": 3000,
      "alt_label": "HakoShikin agency",
      "alt_body": "{Stash Edge — Influencer & Seeding}\n◆ DIAMOND · Creator network skewed older demographic · Shapermint\n\nTikTok Shop seller hits $10M by targeting women 35-65, not Gen Z.\n\nEveryone is still fighting over 18-24. Shapermint looked at their actual customer and asked where she was already scrolling. Turns out, she was watching creators her age talk about real things. The move is not to go where the crowd is — it's to go where your customer already lives and is hungry for peers who get it. This shifts the entire seeding playbook from 'micro-influencer' to 'same-life influencer.'\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/lh/shapermint-2026-10-07t18-1\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/lh/shapermint-2026-10-07t18-1\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/lh/shapermint-2026-10-07t18-1",
      "alt_chars": 978,
      "alt_limit": 3000
    },
    "bluesky": {
      "label": "Bluesky",
      "body": "{Stash Edge — Influencer & Seeding}\n◆ DIAMOND · Creator network skewed older demographic · Shapermint\n\nTikTok Shop seller hits $10M by targeting women 35-65, not Gen Z.\n\nMy Stash Take →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/bs/shapermint-2026-10-07t18-1",
      "chars": 268,
      "limit": 300
    },
    "substack": {
      "label": "Substack · Fending",
      "title": "TikTok Shop seller hits $10M by targeting women 35-65, not Gen Z.",
      "body": "✍️ YOUR NOTE — write 2–3 lines to ONE person so they feel: \"this is about me… I could actually do this… I could make money from this.\" Energize them, make it yours. (This is the part that gets the opens.)\n[ your take… ]\n———\nHere is a real one you can run this week 👇\nShapermint is on track to hit $10 million in TikTok Shop sales this year by building a creator network that skews older than typical TikTok Shop influencers, per Modern Retail.\nHere's the cool part — the lever almost everyone misses (and you don't have to): TikTok's algorithm rewards watch time and repeat viewers. A 45-year-old creator's audience is loyal, high-intent, and skips the scroll. Seed to micro-creators in the exact age band as your buyer, let them demo the product in their own life (bathroom mirror, under real clothes, honest talk), and the algorithm surfaces you to the audience already primed to buy. Age-matching creator networks outperform follower counts every time.\nWhat that means for you: Everyone is still fighting over 18-24. Shapermint looked at their actual customer and asked where she was already scrolling. Turns out, she was watching creators her age talk about real things. The move is not to go where the crowd is — it's to go where your customer already lives and is hungry for peers who get it. This shifts the entire seeding playbook from 'micro-influencer' to 'same-life influencer.'\nIf you make, sell, or gift anything with your name on it — this is yours to run. You can do this.\n(Real, not theory — Modern Retail: https://www.modernretail.co/marketing/shapermint-is-on-track-to-hit-10m-in-tiktok-shop-sales-by-targeting-women-ages-35-65/?utm_campaign=modernretaildis&utm_medium=rss&utm_source=general-rss.)\n———\nOr — want it built FOR you? Your logo, your products, your own private room, priced and ready, in about five minutes. That's literally what we do →\nhttps://www.pops4.com/vip?utm_source=substack&utm_medium=newsletter&utm_campaign=stash",
      "chars": 1955,
      "limit": 0
    }
  }
}