{
  "slug": "tena-2026-10-09t09-5",
  "company": "TENA",
  "headline": "TENA partnered with Philadelphia 76ers to destigmatize men's incontinence care.",
  "topic": "{Stash Edge — Community Play}",
  "source_name": "PRNewswire",
  "source_url": "https://www.prnewswire.com/news-releases/tena-partners-with-the-philadelphia-76ers-to-block-stigma-around-mens-health-302902988.html",
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      "body": "{Stash Edge — Community Play}\n◆ STEEL · Sports sponsorship for category destigmatization · TENA\n\nTENA partnered with Philadelphia 76ers to destigmatize men's incontinence care.\n\nMost brands in stigmatized categories run silent campaigns and hope for SEO wins. TENA just put their name on an NBA team jersey. That's not timid marketing — that's category courage. The buyers for this product are out there, but they're hiding. Make it visible and they will come.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/li/tena-2026-10-09t09-5\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/li/tena-2026-10-09t09-5\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/li/tena-2026-10-09t09-5",
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      "alt_body": "{Stash Edge — Community Play}\n◆ STEEL · Sports sponsorship for category destigmatization · TENA\n\nTENA partnered with Philadelphia 76ers to destigmatize men's incontinence care.\n\nMost brands in stigmatized categories run silent campaigns and hope for SEO wins. TENA just put their name on an NBA team jersey. That's not timid marketing — that's category courage. The buyers for this product are out there, but they're hiding. Make it visible and they will come.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/lh/tena-2026-10-09t09-5\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/lh/tena-2026-10-09t09-5\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/lh/tena-2026-10-09t09-5",
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      "body": "{Stash Edge — Community Play}\n◆ STEEL · Sports sponsorship for category destigmatization · TENA\n\nTENA partnered with Philadelphia 76ers to destigmatize men's incontinence care.\n\nMy Stash Take →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/bs/tena-2026-10-09t09-5",
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    "substack": {
      "label": "Substack · Fending",
      "title": "TENA partnered with Philadelphia 76ers to destigmatize men's incontinence care.",
      "body": "✍️ YOUR NOTE — write 2–3 lines to ONE person so they feel: \"this is about me… I could actually do this… I could make money from this.\" Energize them, make it yours. (This is the part that gets the opens.)\n[ your take… ]\n———\nHere is a real one you can run this week 👇\nTENA, a global incontinence care brand, became a Proud Partner of the Philadelphia 76ers as the Presenting Partner, per PRNewswire.\nHere's the cool part — the lever almost everyone misses (and you don't have to): a category with stigma is a category with low word-of-mouth and high search hesitation. If you sell into a stigmatized category, the play is not to hide — it's to put your brand on a platform so visible and high-status that the stigma cracks. Sponsor a local sports team, a community event, or a public health initiative. The visibility is the destigmatization. Print your brand name on something loud. Buyers will follow.\nWhat that means for you: Most brands in stigmatized categories run silent campaigns and hope for SEO wins. TENA just put their name on an NBA team jersey. That's not timid marketing — that's category courage. The buyers for this product are out there, but they're hiding. Make it visible and they will come.\nIf you make, sell, or gift anything with your name on it — this is yours to run. You can do this.\n(Real, not theory — PRNewswire: https://www.prnewswire.com/news-releases/tena-partners-with-the-philadelphia-76ers-to-block-stigma-around-mens-health-302902988.html.)\n———\nOr — want it built FOR you? Your logo, your products, your own private room, priced and ready, in about five minutes. That's literally what we do →\nhttps://www.pops4.com/vip?utm_source=substack&utm_medium=newsletter&utm_campaign=stash",
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