{
  "slug": "top-growing-beauty-brands-phofay-crowned-skin-et-al-2026-09-19t15-6",
  "company": "Top-Growing Beauty Brands (Phofay, Crowned Skin, et al.)",
  "headline": "Top beauty brands on TikTok Shop include hair removal and body care—niche categories outrank traditional beauty.",
  "topic": "{Stash Edge — Social Proof Play}",
  "source_name": "WWD",
  "source_url": "https://wwd.com/beauty-industry-news/beauty-features/tiktok-shop-top-brands-growth-phofay-crowned-1239196925/",
  "landing": "https://pops4-stash-edge.billing-010.workers.dev/articles/top-growing-beauty-brands-phofay-crowned-skin-et-al-2026-09-19t15-6",
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      "label": "LinkedIn · Jenny",
      "body": "{Stash Edge — Social Proof Play}\n◆ GRAPHITE · Category diversification on TikTok Shop · Top-Growing Beauty Brands (Phofay, Crowned Skin, et al.)\n\nTop beauty brands on TikTok Shop include hair removal and body care—niche categories outrank traditional beauty.\n\nBeauty categories that used to need a Sephora shelf are now claiming rank on TikTok Shop. The shift is real: specificity beats prestige. A niche brand with a clear problem and a short video demo outranks a heritage brand with no social narrative. If you've got a functional beauty product—something that does one thing really well—TikTok Shop is the fastest path to proof and scale.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/li/top-growing-beauty-brands-phofay-crowned-skin-et-al-2026-09-19t15-6\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/li/top-growing-beauty-brands-phofay-crowned-skin-et-al-2026-09-19t15-6\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/li/top-growing-beauty-brands-phofay-crowned-skin-et-al-2026-09-19t15-6",
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      "alt_body": "{Stash Edge — Social Proof Play}\n◆ GRAPHITE · Category diversification on TikTok Shop · Top-Growing Beauty Brands (Phofay, Crowned Skin, et al.)\n\nTop beauty brands on TikTok Shop include hair removal and body care—niche categories outrank traditional beauty.\n\nBeauty categories that used to need a Sephora shelf are now claiming rank on TikTok Shop. The shift is real: specificity beats prestige. A niche brand with a clear problem and a short video demo outranks a heritage brand with no social narrative. If you've got a functional beauty product—something that does one thing really well—TikTok Shop is the fastest path to proof and scale.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/lh/top-growing-beauty-brands-phofay-crowned-skin-et-al-2026-09-19t15-6\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/lh/top-growing-beauty-brands-phofay-crowned-skin-et-al-2026-09-19t15-6\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/lh/top-growing-beauty-brands-phofay-crowned-skin-et-al-2026-09-19t15-6",
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      "body": "{Stash Edge — Social Proof Play}\n◆ GRAPHITE · Category diversification on TikTok Shop · Top-Growing Beauty Brands (Phofay, Crowned Skin, et al.)\n\nTop beauty b…\n\nMy Stash Take →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/bs/top-growing-beauty-brands-phofay-crowned-skin-et-al-2026-09-19t15-6",
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    "substack": {
      "label": "Substack · Fending",
      "title": "Top beauty brands on TikTok Shop include hair removal and body care—niche categories outrank traditional beauty.",
      "body": "✍️ YOUR NOTE — write 2–3 lines to ONE person so they feel: \"this is about me… I could actually do this… I could make money from this.\" Energize them, make it yours. (This is the part that gets the opens.)\n[ your take… ]\n———\nHere is a real one you can run this week 👇\nThe 10 top-growing beauty brands on TikTok Shop this year include hair removal cream brand Phofay and body care line Crowned Skin, signaling a shift away from traditional makeup toward functional, solution-focused beauty, per WWD.\nHere's the cool part — the lever almost everyone misses (and you don't have to): the fastest-growing beauty on TikTok Shop is not makeup—it's category-specific work. Hair removal, body care, niche skincare. Build a product for one problem, show the before-and-after on video, and let the TikTok algorithm push it to the buyers searching for that exact solution. Phofay isn't competing with MAC; it's owning hair removal. That clarity drives algorithm placement and repeat purchase.\nWhat that means for you: Beauty categories that used to need a Sephora shelf are now claiming rank on TikTok Shop. The shift is real: specificity beats prestige. A niche brand with a clear problem and a short video demo outranks a heritage brand with no social narrative. If you've got a functional beauty product—something that does one thing really well—TikTok Shop is the fastest path to proof and scale.\nIf you make, sell, or gift anything with your name on it — this is yours to run. You can do this.\n(Real, not theory — WWD: https://wwd.com/beauty-industry-news/beauty-features/tiktok-shop-top-brands-growth-phofay-crowned-1239196925/.)\n———\nOr — want it built FOR you? Your logo, your products, your own private room, priced and ready, in about five minutes. That's literally what we do →\nhttps://www.pops4.com/vip?utm_source=substack&utm_medium=newsletter&utm_campaign=stash",
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